Who printed the first telephone directory?

October 11, 2009

First (yellow pages) phone book ever published

First (yellow pages) phone book ever published

The R. H. Donnelley Company claims to have published the first telephone “book” when it was founded in 1886 by Reuben Hamilton Donnelley (the son of Richard Robert Donnelley) as The Chicago Directory Company. Donnelley primarily contracted with The Chicago Telephone Company to publish telephone directories for Chicago Telephone customers. In 1906, however, Donnelley would venture outside Chicago, contracting with Bell System firms such as New York Telephone, Wisconsin Telephone, and Cincinnati Suburban Telephone Co.

In 1917, The Reuben H. Donnelley Company was incorporated and moved to New York City, retaining some offices in Chicago. In 1925, Donnelley died, leaving behind his company which continued to contract with the Bell System to publish telephone directories.

In 1961, Dun & Bradstreet Corp. traded stock with RHD, and RHD became a wholly owned subsidiary.


Local Listing Ads and 7-Pack by Greg Sterling at Screenwerk.com

October 11, 2009

Local Listing Ads and 7-Pack Live: The 10-Pack is apparently being replaced by a listing of 7 local businesses

Posted using ShareThis

One of the top experts in local search discusses Google’s changes to local display. Google is now showing LBA (local business ads) in addition to PPC results. In order to fit this they are changing 10-pack displays to 7-pack displays.
7packexamplegoogle

If you look at the comScore information, it is apparent that Google’s changes in how it shows local map results is really making a dent on Yellow Page site traffic.

Yellow Page sites traffic on decline due to Google Map display on SERPs

Yellow Page sites traffic on decline due to Google Map display on SERPs