Local Listing Ads and 7-Pack by Greg Sterling at Screenwerk.com


Local Listing Ads and 7-Pack Live: The 10-Pack is apparently being replaced by a listing of 7 local businesses

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One of the top experts in local search discusses Google’s changes to local display. Google is now showing LBA (local business ads) in addition to PPC results. In order to fit this they are changing 10-pack displays to 7-pack displays.
7packexamplegoogle

If you look at the comScore information, it is apparent that Google’s changes in how it shows local map results is really making a dent on Yellow Page site traffic.

Yellow Page sites traffic on decline due to Google Map display on SERPs

Yellow Page sites traffic on decline due to Google Map display on SERPs

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3 Responses to Local Listing Ads and 7-Pack by Greg Sterling at Screenwerk.com

  1. Dallas SEO says:

    […] I posted earlier about the IYP networks losing page views from the increase in local map display on Google’s page results. […]

  2. […] I posted earlier about the IYP networks losing page views from the increase in local map display on Google’s page results. […]

  3. […] Just because you can buy the first spot in the phone book and have the biggest ad does not mean you can be first on Google. If it were only money the folks with the biggest ad in the phone book would always be number one on Google’s page results. What it takes to be at the top of Google is the know how and the content. Only someone who understands Search Engine Optimization and Content Creation & Distribution can make this happen. It takes a great relationship between the client and the marketer. It requires a line of communication that you can not achieve by simply calling your  “sales rep” or local office. Is it worth more than that first ad in the book? Of course it is! Yellow Pages books are not used as much as they were in the past. Local Online Yellow Pages sites are losing traffic to Google Maps. […]

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