October 21, 2009

Glancy Binkow & Goldberg LLP, Representing Shareholders of Idearc, Inc., Announces… | Reuters ( http://ping.fm/vorlE )

October 21, 2009

Free Phone Calls from Yellow Pages who offer instant credit! ( http://ping.fm/qvWkv )

Free Phone Calls from Yellow Pages who offer instant credit!

October 21, 2009

Did you know that your competitors are getting “FREE” Calls on your dime! ( http://ping.fm/wWf1c )

Yellow Pages companies offer credit limits (as high as $10,000.00 per year) to advertise in Yellow Pages to anyone that has a “business phone line”, this also works great for businesses who want a phone book ad and have no intention on paying the bill. It is becoming a serious issue for the companies……. This is something that has always bugged me. What choice do they have? Pull every single book off the street when someone stops paying the bill? If you offer call tracking, why not monetize every reference to your product? Why offer leads to anyone that has a business phone number? Eventually the industry needs to start regulating fraud and monetizing references for the sake of the future of the product. We will see when Wall Street get access to corporate earnings how big of a challenge this is for the Yellow Pages companies. Can’t wait to see earnings reports!

I just don’t understand how a company can consistently, from canvass to canvass, lose a significant amount of clients (seen it with my own eyes) and continue to survive with the current business model. Non-Transparent pricing. Rate hikes for absolutely no legitimate reason. Errors and omissions.  Rampant Sales Fraud. Unethical behavior when working with your competitors and sharing company information. Almost a culture of corruption for the sake of Corporate Earnings and to please Wall Street Investors. Thankfully the new folks in charge are attempting to fix the reputation of the industry. Too bad they can’t fix the problem that competition has created for an industry that lacks innovation.

At least investors finally got smart and put the stock value of the companies where it should be……….. considering all the things stacked up against the Yellow Pages industry.

But what do I know? I’ve spent 10 years in the industry.  What do you do when you are asked to promote a product that has a lesser chance of working due to Double Double Double truck ads, Forced Tabs, and everything else they can sell to ruin your ROI and make a buck for themselves?

October 21, 2009

coming soon: http://www.DallasDIYppc.com – Pay Per Click Campaign Management with NO CONTRACTS & a very small fee. ( http://wp.me/pqNID-44 )

50 Things the Internet Killed by NBC Dallas

October 21, 2009

50 Things the Internet Killed | NBC Dallas-Fort Worth ( http://ping.fm/pupKu )

www.DallasDIYppc.com | Pay Per Click Campaign Management with NO CONTRACTS and a very small fee

October 21, 2009

I am going to create a Dallas Do-It-Yourself Pay Per Click Website

Do you have time to monitor your Google AdWords campaigns?

Do you want expert advice and assistance from an Adwords Campaign Management Specialist?

A Trained & Experienced AdWords Specialist to Help Manage All Aspects of PPC Campaigns Including:

****  Real World Keyword Research ****

**** Landing Page Optimization ****

**** Analytics and Conversion Tracking ****

all this with:

**** NO contracts for PPC management  ****

**** No Ridiculous Yellow Pages Keyword Taxonomy ****

**** “No Big Fat Monthly Fees”****

**** 100% Full Account Activity Transparency & Access ****

**** Higher Keyword Quality Scores with No PROXY Sites ****

and most of all:

**** Guaranteed Improvement to Existing Campaigns ****


* Experienced Local SEO Advice From www.DallasSEOguru.com

Mike Stewart is the local Google Guru of Dallas

Why hire someone to manage your pay-per-click campaigns if you want to do it yourself?   You want to save money but also ensure that you are getting expert advice on Campaign Building, Keyword Research, Ad Building, Landing Page Selection,  Ad Conversion Tracking, Analytics and more.

PPC advertising is 70% campaign build and 30% optimization. Most PROXY based providers charge high rates due to high overhead, corporate earnings, sales commissions and  Google offers most of the tools for local SMB sites in the new AdWords interface.

http://www.DallasDIYppc.com will be offering PPC Management via  for only $99.00 per month (no contract & you own the campaign) with a 2 hour minimum consultation (+ one time campaign build fee) and $199.00 for a 3 hour consultation (+ one time campaign build fee) at your home or office.  Advanced management for campaigns with Search Engine monthly budgets greater than $2,500.00 per month are also available, call for details: 214-267-9553

I am also going to offer my assistance with Google Map Listing optimization for $50.00 per listing for on site assistance.

*Clients that have websites with a good Content Management System such as Drupal, Joomla, or WordPress will get FREE BASIC SEO ADVICE as well.

approximately 70% of Google’s clicks are from Organic Listings and the other 30% are from Pay Per Click listings

Why spend all of your money on PPC?  The reason why Yellow Pages companies focus on PPC as a solution is because it takes less time and involvement to manage. It is easy money when you have 1 account manager managing 50-100 accounts while telling clients you are managing only 10. Meanwhile they also are driving up the cost of clicks and forcing you to pay for clicks from sites that they own with a very high minimum bid: Why does Google offer clicks for as little as 10 cents and they have clicks bid minimums of $2.50 or more per click? They need to make money to pay for the overhead! They also want you to spend money in yellow page ads that don’t work (some ads to work… go to http://www.yellowpageguru.com for information on successful YP ad creation).

I will be gathering a list of references soon to share with you. Going forward my “Advanced Website Search Engine Optimization (SEO) Service” will be offered to clients with a good Website CMS and only on a category/geography exclusivity basis. This means I will only work with one Dallas area Plumber. One Dallas area Criminal Attorney. One Fort Worth area Carpet Cleaner. One Dallas area Pest Control service.  For pricing and additional details give me a call on my cell @ 972-998-0050.

Why should you advertise online? A few facts and figures I want to share with you:

Only 15.4% of people said that not having access to the internet WOULD NOT adversely affect his/her daily routine. This means that almost 85% of adults admit needing access to a computer to function.

Most common online activities according to Pew Internet & American Life Project:

91% Send or Receive Email

91% Use a Search Engine to Find Information Online

84% Search for Map of Driving Directions

79% Look for Health & Medical Information

78% Research a Product or Service Prior to Purchasing

78% Check the Weather

77% Look Into a Hobby or Interest

73% Get Travel Information

71% Buy a Product

67% Get News

66% Visit a Government Website

62% Surf the Web for Entertainment and Fun