In my opinion this sort of information deserves a post of its own. New statistics on Google’s share of search. Good SEO’s pay close attention to what is going on with the Search Engines as much as they focus on driving clicks and conversions to clients.
I was on top of things when the industry recognized the lift from image and video hosting sites and the effect on content distribution. I’m also paying close attention to mobile search, social media, and content distribution. This is much more complicated to follow than simple Interactive Directory marketing or PPC campaign advertising and marketing.
This is one of the reason’s why High Performing and passionate SEO’s enjoy working with clients that are open-minded and willing to work with creative thinkers vs your average web developer or publisher. If Google represents 77% of search, doesn’t it make sense to spend the majority of your internet advertising dollars (internet marketing budget) on Google? Many publishing companies force you to put money on networks they own vs going to the source of the traffic. I have not personally met a client that only focused on quality. Even quality leads do not result in sales. Clients need as many lead opportunities as possible in addition to quality leads (phone calls, orders, appointment requests).
We received some interesting data from search agency iCrossing yesterday. The data show US search market share percentages and distribution quite different than the major traffic metrics firms. The company says its numbers are “based on a large representative sample of Fortune 1000 companies, across all major verticals,” which use its search tracking tools.
Accordingly the iCrossing data show US September natural search market share to be the following:
- Google 76.7 percent
- Bing (increasingly slightly from Aug to) 8.2 percent
- Yahoo (decreasing to) 11.1 percent
- AOL and Ask show “precipitous declines”
This is how iCrossing characterized the data in an email to me: “it represents actual traffic received from engines, as picked up by our own analytics tracking across enterprise level sites, as opposed to all traffic on the Web.”
Compare comScore data for September:
The Bing numbers are relatively close in the data above but iCrossing shows Yahoo with a significantly smaller share than either comScore or Hitwise. And while those services both seem to show a stable core of usage for Ask and AOL search, iCrossing reflects losses for those engines.
Here are some visual representations of the iCrossing numbers: