With 2010 just around the corner, getting ahead of the recovery is top of mind. But where should a marketer focus? In our ever-changing marketplace, marketers need to thoughtfully plan the moves that will differentiate their offerings, increase competitive advantage, and seize opportunities as the economy recovers. On November 10, 2009, Google’s Bonita Stewart, Managing Director of U.S. Sales, hosted a webinar covering these topics.
* Social Networking @ 16%
* Twitter impact
* Subscription marketing
* Ratings & Review Sites grow
* Consumers are SEARCHING more than ever, not just text, but images and video as well.
“Short and sweet…… the manner in which you market your brand must keep up with consumer demand”. – Mike Stewart
Marketing in 2010 will change consumer buying habits. Consumers want to connect with businesses. Imagine having a discussion with a potential client on Facebook, Twitter, or a online chat prior to providing the service for that consumer. Marketing in 2010 can be measured unlike marketing in 2008. Times are changing.
Deliver your brand message while offering consumers the ability to engage at the same time. Create a YouTube channel to allow clients the ability to subscribe.
You cannot manage what you cannot measure!
How to Link Google Analytics to AdWords accounts:
and last but not least… how to track and determine your Return on Investment (ROI)