I noticed that not many have re-Tweeted or shared this article. Great suggestions from Chris Smith, another former employee of Verizon/Idearc Media, who is highly regarded as one of the country’s top 10 masterminds in Local Search Marketing. He is a true expert. He is one of the reasons Superpages.com was ranked higher than YellowPages.com and RealPages.com for so many years.
In this article he suggests 10 things the print yellow page industry can do to evolve into a media company of the future.
I strongly agree with the sentiments on saturation distribution, unwanted phone books, and improving diversity and product offering in the internet space.
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