New Data on Social Media Marketing from BIA Kelsey

December 4, 2009

Social Media Marketing on the Rise by Mike Boland at Kelsey

UMass Dartmouth’s Center for Marketing Research has released its annual study of social media marketing, showing that a whopping 91 percent of firms use at least one social media tool. This is up from 57 percent two years ago.

One caveat here: This is among the “INC. 500″ fastest growing private companies in the U.S. Though the figures show sharp growth, the sample would tend to include more technically savvy companies and thus skew results in favor of higher adoption. There’s nothing wrong with this — the figures are directionally relevant — but it shouldn’t be seen as representative of the overall market.

Consider the small businesses, for example: They’re known to be at the lower end of the technology adoption scale — not to mention their lack of dedicated digital marketing resources. In our small-business marketing survey (LCM Wave 13), 32 percent of respondents report intention to use social media marketing in the next year but only 9 percent reported they currently use Twitter.

This will be a key topic discussed in a panel about social media and local marketing on Day 1 of next week’s Interactive Local Media conference. In the meantime, here are some other data points from the UMass study, as reported by eMarketer.


Climate Gate 2009 : Al Gore’s internet debunks global warming scare tactics as false information

December 4, 2009

Now I do believe we need to be smart about the environment. I do also think the move for things such as Cap and Trade and whatnot are just attempts to create new taxes that will stifle the growth of the United States and allow the World’s Crony “Leaders” to funnel money wherever they see fit. Al Gore who is making millions off of this lie (parts per million carbon monoxide as well as Earth’s polar caps have been changing for many years cyclical nature of nature) and folks like you and I are paying him for it. Climate Gate will be a term that will stop Cap and Trade and other horrific policies the government is attempting to shove down my fellow Main Street American’s throats.

Your thoughts?

another soapbox moment for me:

I am sure folks that hate yellow pages waste and saturation distribution methods would agree with me in stating an easy suggestion for climate change is for Verizon Wireless and AT&T to cease the “New Every Two” programs and allow folks a better rate to upgrade to a Droid or iPhone. The latest mobile phones are great alternatives to phone books. I actually like the SuperPages App. Stop holding back innovation. Do you seriously think we won’t adapt? Who doesn’t record TV? Who doesn’t have a remote keyless entry vehicle? We flock to technology.