Interesting Local Search Facts

December 10, 2009

TMP Directional Marketing indicated 61% of search inquires are made online as opposed to in print. Social media is the clear answer for standing out in the crowd and announcing your presence to the world. It’s imperative to naturally engage and build your network online for success today, and tomorrow.

A Nielsen Online Global Consumers Study found:

• Only 14% of consumers trust ads
• 65% of consumers feel they are constantly bombarded with too much advertising
• 56% of consumers avoid buying products from companies who advertise too much
• 78% of consumers trust recommendations from other consumers
• 61% of consumers trust consumer opinions posted online

According to Media Post News:

In just the third quarter of 2009, Nielsen estimates that smartphones accounted for 40% of new phones sold in the period, up from 25% in the prior quarter. And in the third quarter, for the first time, more people accessed the Internet from smartphones than regular phones. “If this trend continues, we’ll see more than 80% of the devices accessing the Internet being these advanced phones,” wrote Rocha.

Assuming that 150 million people will be using smartphones by mid-2011, that means 120 million will be on the mobile Internet and 90 million, or 60%, will be watching video, according to Nielsen projections based on current data trends.

As of the second quarter, Nielsen has previously reported that some 15 million U.S. mobile subscribers watch video on their phones for an average of three hours, 15 minutes each month.

With the launch of the Motorola Droid by Verizon Wireless last week, Nielsen also compared data and Web usage between the iPhone and Android devices. The results were roughly even, with 92% of Android users accessing the Internet compared to 88% of iPhone owners, and 76% of Android customers using applications versus 74% on the iPhone. Given Apple’s 10-to-1 advantage over Android in the number of mobile apps offered, the parity in usage should be welcome news to Google.

When it comes to watching video, Android had a clearer edge over the iPhone, at 47% to 40%. But iPhone and Android users separately outstripped smartphone owners overall in Web browsing, video viewing and using apps.

While Nielsen didn’t weigh in on whether the Droid was shaping up as an iPhone-killer, it argued that the new Android phone will help accelerate adoption of the mobile Web and content, especially of popular Google programs like Gmail, Google Calendar and Google Voice.

“The trend in the U.S. is more interaction, more consumption, and more connected devices,” wrote Roche. “While not a competition killer, the Droid is the next logical step in a market with a wide array of rich media devices.”

“BIA/Kelsey predicts that mobile local search ad revenues will grow to $130 million by 2013, and that mobile local searches will increase to 35 percent of all searches by 2013” – according to Neg Norton @ Search Engine Land