If your search engine optimizer is not local, he isn’t YOUR SEO…
Thanks to the tremendous growth of the web, maintaining high rankings on search engines results pages (known as Search Engine Optimization) has become increasingly challenging for folks. Smaller local area businesses do have a few distinct advantages to fitting on the first page results of search engines (also known as high Google rankings.)
National SEO and Local SEO are very similiar, but they have two distinctive differences: local geography keywords and smaller marketing budgets. It has been said that 70% of all clicks to search engines are to the organic or natural results (non sponsored or paid search listings.) Only 10% off all clicks result beyond the first page of results. Another advantage of a local seo is the relationship between the client and the search engine marketer. A local seo can get to know your business in a way the national companies could never dream of. Going to lunch with a client will help you uncover new ideas to market his/her business. On Friday, I went with Jeff Swope from Webformance to meet with a new client of his who happens to have a very popular website. I quickly noticed that the site was in dire need of a content management system and a social media presence to compliment the companies hyper-aggressive and successful offline presence.
After the early morning meeting, I went out on a trip to downtown Dallas and Lewisville to take a few pictures for a few folks. I have come to realize that there is a huge advantage in having an SEO and marketing consultant that is local to your area. If you can be in the area to create content, whether it be from paying attention to local events or going on-site to record a video and taking pictures, this is a serious advantage to national SEOs considering the biggest issue with website development is content collection and creation. A SEO without content is not (as) much of an SEO. MSN stated at SMX East (Search Marketing Expo East) that image search is now vital to search engine rankings. YouTube is now the #2 search engine on the internet. A local search engine optimizer can help you leverage local images and content. The sort of content and strategies you uncover by getting to know your client and his/her business both professionally and personally.
For additional local search engine marketing tips please follow my blog. I also strongly recommend you follow a few of the folks who I follow. One of the fellas I follow, one of the Nation’s top local search engine optimization experts, is David Mihm. Click here for David Mihm’s list of the Ten Commandments of Online Marketing for Small Local Businesses.