Time for real change in Washington and in corporate offices everywhere!
Crony Politicians needing to be paid off for votes. Crony Executives looking to use power and influence to get a leg up.
Aren’t you folks getting tired of all this? Wall Street and Capital Hill need to realize that Main Street Americans are tired of the bullshit!
The commonalities between Yellow Pages – A Prescription for the Future and the solutions to our Health care problem are very intriguing.
Senators on Capital Hill will do whatever it takes to shove health care “reform” (real health care reform fixes the insurance system and price of health care, such as fee for service costs etc, as well as builds health care awareness focus) which to me is another pay off. Instead of the banks, it is the insurance companies and doctors associations.
“Reforming” healthcare is one thing… paying off fellow Democrats simply to get the necessary votes to allow for debate is scandalous:
Staffers on Capitol Hill were calling it the Louisiana Purchase.
On the eve of Saturday’s showdown in the Senate over health-care reform, Democratic leaders still hadn’t secured the support of Sen. Mary Landrieu (D-La.), one of the 60 votes needed to keep the legislation alive. The wavering lawmaker was offered a sweetener: at least $100 million in extra federal money for her home state.
And so it came to pass that Landrieu walked onto the Senate floor midafternoon Saturday to announce her aye vote — and to trumpet the financial “fix” she had arranged for Louisiana. “I am not going to be defensive,” she declared. “And it’s not a $100 million fix. It’s a $300 million fix.”
Even when she finally announced her support, at 2:30 in the afternoon, Lincoln made clear that she still planned to hold out for many more concessions in the debate that will consume the next month. “My decision to vote on the motion to proceed is not my last, nor only, chance to have an impact on health-care reform,” she announced.
“My vote today,” she said in a soft Southern accent that masked the hard politics at play, “should in no way be construed by the supporters of this current framework as an indication of how I might vote as this debate comes to an end.” Among the concessions she’ll seek: more tax credits for small business and a removal of the version of the “public option” now in the bill.
Democrats have shown they don’t care what they do to this country fiscally. The $787 billion “stimulus” ($1.24 trillion with interest figured in) not to mention the nearly $1 trillion cost to “reform” and all of the additional costs that will hit individuals and businesses will result in less money in the pockets of taxpayers, less hiring by employees, and lower wages as companies seek to try and maintain some profits in our new Democratically managed economy.
Witness the recent statement by Emerson Electronics’ CEO regarding how Obama is treating American businesses:
One of the country’s most important industrial companies says the United States is not a good place to manufacture and it will continue moving its assets offshore.
The federal government is “doing everything in [its] manpower [and] capability to destroy U.S. manufacturing,” says David Farr, chairman and CEO of Emerson Electric Co., in a presentation at the Baird 2009 Industrial Conference in Chicago Ill., on Nov. 11. In comments reported by Bloomberg, Farr added that companies will continue adding jobs in China and India because they are “places where people want the products and where the governments welcome you to actually do something. I am not going to hire anybody in the United States. I’m moving. They are doing everything possible to destroy jobs.”
Expect this trend to continue as Democrats push for a more government managed economy. The result is going to be rationed care, higher taxes, lower quality healthcare, higher unemployment, and more payoffs as we have already seen simply to buy votes.
The generational theft that the Democrats are perpetrating is criminal.
Meanwhile, Yellow Pages publishers want to shove phone books on you whether you want them or not. Then they hold the local government accountable for paying to remove the waste. I think they need to get your permission to send you a book. No OPT OUT… now that you are not regulated to send us one (the phone companies have said they don’t feel getting a book is now necessary) distribution needs to become an OPT IN based system.
The first yellow pages to announce that they are going green and creating a subscription based model will earn the respect of business owners everywhere and show that they want real change.
Prescription for the future
Clearly the advertising spend for SMBs is changing. This August, for the first time, the number of SMBs using the Internet to advertise (77%) was higher than the number of SMBs using traditional advertising (69%). However, the full weight and enormity of this has not yet been felt, as a disproportionate number of dollars were still attributed to traditional advertising. That, however, is about to change. In fact, Internet advertising, currently the third largest spend, is expected to surpass the newspaper spend before 2013 – newspapers being the biggest advertising spend overall today. Unless newspapers react with products other than print, we think this day will come as early as 2011 or 2012.
Much of this shift is happening as SMBs shift their advertising spend from traditional media to their own online presences, pure-play verticals and Google Adwords. The YP industry is in a truly unique position to take advantage of this opportunity and potentially even grow their share of SMB advertising spend.
A successful future for YP will include evolutionary changes such as transitioning online to IYP, embracing transparency, pay-for-performance, user-generated content, publishing cycle changes, pricing model changes, and sales process changes. However, revolutionary change will need to be embraced to truly seize the opportunity. The YP industry will need to think back to their origins and rediscover the essence of what made them the most valuable source of advertising to their customers. Before the Internet the Yellow pages were:
- The most trusted and complete source of business information.
- A business model that was incontrovertibly the best ROI available.
- The most convenient, fastest way to engage local businesses.
Here is our prescription for how Yellow Pages can attain the above:
- Become the most trusted source by providing Social Context to consumers visiting the directory.
- Become the most complete and richest source of business listings by allowing all businesses to provide complete and rich data and participate in the online directory for free.
- Provide an incontrovertible ROI by embracing a new advertising model in which advertisers set their own advertising fee and only pay based on a successful transaction, and use this model to leverage the advertisers’ spend on their existing web presence.
- Become the most convenient, fastest way to engage local businesses by providing consumers with an interactive system to communicate with advertisers on a one-to-many basis.
We would be remiss if we did not tell you that we have developed the set of tools that can help YP companies do exactly what we’ve described.
Using our platform, the Yellow Pages can once again attain this position of advertising dominance. Yellow Page companies have both the sales force and the means to take advantage of the shift of advertising dollars from traditional print to online models.
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