The Web of Tomorrow is Going To Kill Print Yellow Pages. FACT

January 25, 2010

What the Web of Tomorrow Will Look Like: 4 Big Trends to Watch

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I just finished reading this article from Mashable and wanted to share it with you. We all know it is coming, but putting it together on one page really puts things into perspective. So here is to looking forward. Stop looking at local search from a 2000 perspective. Print has become extremely fragmented. Google dominates search with over 67% of the search volume. Only Yellow Pages companies put contracts on Google Advertising. If results focus is not met, you deserve the option to find a better search marketer. You should not be chased with collections attorneys or be held to ambiguous contracts that only legal experts can understand.

1. The Web Will Be Accessible Anywhere

Nationwide Wi-Fi anywhere you go. Convenience of Local Access TV. FREE Internet access anywhere you go. 3G & 4G Networks are growing at rapid pace.

2. Web Access Will Not Focus Around the Computer

In a column on CNN earlier this month, Mashable’s Adam Ostrow explored one of the biggest trends at CES: the embedding of the web outside of the computer . At present, we focus our Internet use in the U.S. on our laptops. In Japan though, many more access the web primarily through their phones, a trend that is just beginning to sweep the states.

This is just the beginning. New Internet-enabled TVs will allow us to browse from the living room and soon our cars will become Wi-Fi hotspots.
The Apple Tablet looks to be the next stage of this evolution. Rumor has it that not only is the device going to have 3G access, but Apple envisions it is a shared piece of hardware among the family. Instead of having to jump onto the computer to check your email, you can just have your girlfriend or boyfriend pass you the tablet to check out what’s going on.

In ten years, computers will only be a small percentage of how we use our web. We’re going to be accessing it from nearly every device and appliance we own.

3. The Web Will Be Media-Centric

The time of text-based interactions is going to diminish until they’re just a minor component of our web experience. Yes, we will always write, blog, and tweet, but as more and more devices adopt touchscreen interfaces and alternatives to the keyboard and mouse (it’s already happening), our reliance on videos from YouTube (YouTube) and Hulu (Hulu), social games like FarmVille, and interactive interfaces like the iPhone OS will grow rapidly.

4. Social Media Will Be Its Largest Component

Stats published by Nielsen show that social media usage has increased by 82% in the last year, an astronomical rise. Facebook (Facebook), Twitter (Twitter), YouTube, blogs, and social interaction are becoming the focus of our online interactions, even more than search.

We’re social creatures, so it was only a matter of time until we figured out how to make the web an efficient medium for communication, sharing, and forging friendships. Now that we’re finally implementing the social layer though, it’s tough to find a scenario where the rise of social media doesn’t continue.

In ten years, when you access the web, most of the time you spend will be to connect with your friends. Almost all of that will be on social networks and through social media. It will be the #1 reason why we ever pull out our phones, tablets, or computers.

Great analysis of the growth and what to expect in internet usage. The trends have been set beginning with Universal Search in 2007 (blended results) and then real-time search in 2009. Mobile search is booming. Consumers will have two options for applications and browsers on the market: Safari (iPhone) and Android (HTC/DROID/NEXUS/MOTOROLA etc.)

Unlike traditional print local search (aka: the Yellow Pages), the internet creates a level of intelligence on service providers with transparency that you can never get from a sheet of paper in a book.

Barcode scanners on mobile devices will be hot. Check-ins and information sharing. Product reviews. Pricing. You name it… be prepared.

Mobile Coupons are also going to be important.

The trends in web2.0 are exciting to say the least. If you have not clicked on the article above…. take a peak. It is definitely worth a read!


I am starting to think that the folks at Idearc / SuperMedia have “come to Jesus” and realize how challenging the existing business model is going to be maintained while attempting to continue being a profitable company. Outsourcing is going to be ever-so important. They even said it themselves that the business will not be a growth company. Not all companies are growth companies. When you are already so big… you have more to lose than to gain.

As I recently shared before, here are SuperMedia’s earnings forecasts over the past few years:

In a plan circulated to creditors, Idearc estimated its printed book revenue would be cut by more than half to $1.6 billion between 2004 and 2013.

Idearc/Verizon Yellow Pages

Print revenue

2004: $3.5 billion

2006: $3.0 billion

2008: $2.7 billion

Projected 2013: $1.6 billion*

Online business:

2006: $230 million

2008: $300 million

Projected 2013: $598 million*

Industrywide classified yellow pages printed:

Down 1 billion to 13.4 billion between 2005 and 2007

* Best-case scenario – Source: SEC and court filings

Now…….. the combination of talented Social Media Experts and Search Engine Marketers with creative web developers utilizing open-source concepts….. that is going to be the type of business model for WEB 2.0….. (or is it now WEB 3.0?)