What is wrong with buying internet advertising from Yellow Pages companies?

Have you ever wondered why so many small business owners complain about results and advertising from internet yellow pages companies? Here is an article on SMB SEO that discusses the problems with internet yellow page advertising for small business owners.

Here is a plea to corporate America to get out IT of the SEO business on Search Engine Land. Great article if you ask me, but I think Corporate America needs to stop trying to service small businesses. That is like buying advertising from the Government or from a foreign country. Search engine marketing such as SEO, PPC, Web Design, and Video production is not something you can simply outsource. It requires a boutique approach that consists of attention to detail and customization. You can’t put search engine marketing in a box, and search engine marketing is a service.. not a product. Search is a verb, not a noun. It is action repeated over a period of time. Seriously, what where they thinking? Stick to your http://www.YellowCrooks.com online directory site and stay out of the service business. If you want service, I would first begin educating your sales reps on search engine marketing!

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