SuperMedia announced Today, during the companies Q2 earnings call, that they will be including mobile barcode scanners (QR Codes) to the cover of Verizon Yellow Pages Directories.
I stated this previously back in December of 2009: barcode scanners are coming to the phone book using an example of the CueCat product.
Let’s get excited. Seriously. About time folks take good advice! Although I have said that most folks won’t need a book if they have a barcode scanning capable smartphone.
Otherwise…. continued decline of yellow pages is still happening. Don’t expect this to make a big impact on usage. It is just a sensible approach to advancing traditional phone books towards the latest improvements in technology, specifically related to smartphone technologies.
Mobile is killing the phone book. Mobile search will shift from 8% to 40% of all web searches by 2012!
Here is my previous post on the subject:
editing for comment:
Did you notice how Klein has all but ceased calling his yellowpage product the “Verizon YellowPages” and now refers to it as the SuperYellowPages? This is a sign of what’s to come. Although he doesn’t offer investors guidance, he doesn’t hold his cards very close to his chest! Afterall, Verizon says only 1 in 9 people prefer to get a phone book, only Klein is delusional to think they are referring to whitepages and not white and yellowpages combined! LOL