SuperMedia announces QR Code mobile barcode scanners for Verizon Yellow Pages books.


Wow, now you get to use your “smart phone” with the “dumb book.”SuperMedia adds barcode scanners QR codes to YellowPages directories

SuperMedia announced Today, during the companies Q2 earnings call, that they will be including mobile barcode scanners (QR Codes) to the cover of Verizon Yellow Pages Directories.

I stated this previously back in December of 2009:  barcode scanners are coming to the phone book using an example of the CueCat product.

Let’s get excited. Seriously. About time folks take good advice! Although I have said that most folks won’t need a book if they have a barcode scanning capable smartphone.

Otherwise….  continued decline of yellow pages is still happening. Don’t expect this to make a big impact on usage. It is just a sensible approach to advancing traditional phone books towards the latest improvements in technology, specifically related to smartphone technologies.

Mobile is killing the phone book. Mobile search will shift from 8% to 40% of all web searches by 2012!

Here is my previous post on the subject:
http://dallasgoogleguru.com/2009/12/16/yellow-pages-create-barcodes-scanner-apps/

editing for comment:

Did you notice how Klein has all but ceased calling his yellowpage product the “Verizon YellowPages” and now refers to it as the SuperYellowPages? This is a sign of what’s to come. Although he doesn’t offer investors guidance, he doesn’t hold his cards very close to his chest! Afterall, Verizon says only 1 in 9 people prefer to get a phone book, only Klein is delusional to think they are referring to whitepages and not white and yellowpages combined! LOL

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2 Responses to SuperMedia announces QR Code mobile barcode scanners for Verizon Yellow Pages books.

  1. Tarheel says:

    Really nice post and nice work done.
    Thanks.

  2. here…

    SuperMedia announces QR Code mobile barcode scanners for Verizon Yellow Pages books. « Dallas SEO & PPC Google Advertising Expert Mike Stewart…

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