ReachLocal.com, one of the nation’s largest paid search marketing resellers, is rumored to be launching a new offering to compliment its platform based paid search ( pay-per-click ) advertising offering called ReachCast.
Prices for ReachCast will begin at $400.00 per month. I am anxious to see more details of the offering.
I believe it will consist of:
-Social Media Management Tools
Not sure how “holistic” in nature the offering will be. Hopefully ReachLocal will release details soon.
I have more faith in ReachLocal than the offering by yellowpages, as I don’t feel ReachLocal has the same sales focused, churn and burn, anti-management/pro-sales approach, like SuperMedia’s SuperPages.com SMLocal offering.
Reporting is better by ReachLocal, so is rep retention and access to midlevel campaign optimization and rep training on SEM.
What I am concerned about is whether or not ReachLocal realizes that search engine marketing is not a product, it is a service. You can’t put this kind of holistic search engine marketing and social media interaction in a box. I have to admit that ReachLocal does invest heavily in building the best possible box and toolset in the search engine marketing space. Regardless of whether to tool set is sharp and precise, you still need a coach to work with local small and medium-sized businesses to help them grow the skills to take offline social interactions and promote them in the proper channels online.
I wish ReachLocal much success wtih the Reach Cast ( or ReachCast ) offering. I can’t wait for a tour of the product.
I reach local every single day, I reach local businesses to share my ideas, offerings, and suggestions to impact the bottom line while measuring it with 100% transparency, whether it be paid, organic, local, social, or otherwise.
That’s my .02
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