Do people use yellow pages online vs Google?


Stats by Dallas SEO Consultant Mike Stewart at SMB SEO

Local Search has changed. Take a look at the following graphs.

A picture is worth a thousand words… in this case it might also be worth $$$ Thousands of Dollars $$$

Are you advertising where the traffic is?

comScore Local Search Marketshare Market Share Graph IYP Searchvs

comScore.com IYP Properties by Share of IYP Searches Q1 2007 vs Q1 2006

As you can see, search engines are taking local search searches from internet yellow pages sites and local directories. Increased competition in the local search landscape or industry fragmentation has also created a challenge for the IYP (internet/interactive yellow pages) and local search directory listing providers.

Local search traffic is now in the hands of social media sites, mobile browsers, and Google/Facebook Places. Check-in sites like Gowalla and FourSquare are also going to help connect with the who, what, where, and when…. something the phone book companies just don’t get! Even companies like Local.com are growing in marketshare, while traffic and marketshare to Yellow Pages sites like SuperPages.com and other IYPs keeps declining. They can’t use the “more people to distribute rule here.” They, like the print companies, are failing to compete with mobile and social media!

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One Response to Do people use yellow pages online vs Google?

  1. David Jenyns says:

    That’s interesting to know. You know what, our team even hit the streets of Melbourne just to ask people on where they go if they want to find information. Here’s a snippet of what we got:

    Q1. How often do you use the print version of the Yellow Pages?

    7.69% use it regularly
    23.08% once a month
    15.38% once a year
    53.85% never use it
    Q2. How do you search for products and services you’re looking for?
    92.86% use Google.com
    7.14% use Yellow Pages
    Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.”

    Q3. How often do you use Google?

    100% use Google.com everyday
    Respondent Quote: “If I need information I go straight to Google.”

    That really made Google win over YP that time. How about you? Have you done the same thing in your area?
    Would love to know what they have in mind re: Google vs. Yellow Pages

    Cheers,
    Dave

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