Blogs and Blogging: Social Media Today and SEO for Local Search Tomorrow.


Google is better than you

Just a prediction folks. It is common sense really.

Content takes all different kinds of forms: Social content, Blog content, Video Content, etc….

image

When folks at the Yellow Pages company I worked for found out that I enjoyed forums and blogging, they said I was a geek. Many of the people involved in marketing functions of the company laughed.

A GEEK? Sure, call me that. I don’t mind. In my opinion, they just don’t get it. They can’t. They seem to earn friends by influence and business success. Not so much with social skills and communication.

Some executives and marketing managers earn their stripes. Most get them because of who they know… kinda like a club. As I stated before, when you reach the pinnacle of power in Corporate America you have typically had your ego stroked to the point of no return. You become unapproachable and unwilling to adapt to a changing environment. Heck, most CMOs don’t even comprehend how to manage based on objectives and results vs features/benefits/activity. Folks in many marketing channels are not compensated on a budget or objective, but by numbers.

This reminds me of how the Government measures the direction and success of the economy based on the number of people unemployed vs the productivity of a particular industry, or for instance, the rise in Government jobs that pay people to do busy work vs productivity or ROI.

So, who is it that drives the innovation and success of a businesses marketing channels? It is the product creators and problem solvers that create future business opportunities. In my opinion, it is the SEO and computer geeks that can understand what is coming next or what the next big problem that needs to be solved, thus creating opportunities for innovation and investment.

It is the ideas that originate from solving simple problems, improving communication and making decisions.

Simple concerns like: Imagine how great it would be if a contractor or home service company could really define his/her service area…. like pins on a map. Now consider that Google has recently being rumored to be interested in buying Groupon.com, the strongest player in a fragmented online coupon market and group buying site, for a price tag rumored at $6 Billion, do you think FourSquare or Gowalla are next on the local buyout? Considering the opportunities and growth of local search…… I wouldn’t count it out.

You would never see Google pay that kind of money for a Yellow Pages company, although YP sales professionals will continue to pray. Lol.

Content is King. You here this all the time.

LOCAL SEARCH will become {more} content based.

What kind of content? Blog content, price content, news content. What about image and video content? You need to understand what makes sites like Yelp.com (who apparently just recently fell out of the love and admiration of Google) and MerchantCircle.com so favorable for local citations. In my opinion the challenge for MerchantCircle is just horrible usability and an outdated Aol-esque look and feel.

If your small business directory and online yellow pages site ( or smb website for that matter) does not have a platform for blogging, a forum,community online, or social media interaction model for advocates, you will lose any opportunity for SEO tomorrow.

SEO is no longer meta-titles and descriptions folks.

Social media is 50% SEO, and 50% marketing and customer service. All of this requires strategic processes too complex for the yellow pages industries new rep every year bi-annual sales cycle.

Get a clue corporate America. Sometimes sharing how you really feel, think, and what you love can be a beautiful thing. Businesses will be forced to participate or take a back seat. Previously local search was about who could afford the fattest phonebook ad, had the most resources and the biggest phone bill.

It is amazing how folks with the most resources at their disposal have no clue how to use them. Your old way of doing business is dead. The old way of local advertising without sharing details beyond the page or broshure wont work. Businesses need to share authority to rank online.

SEO = Blogging

Tell your clients. Tell your SMBs. Tell your investors. Then go tell your real advocates and lobbyists.

If you want to talk strategy, I invite you to join me at the DFWSEM.org sponsored GEEKMEET.com Christmas party in December 6th at 6p.m.

Just go to GeekMeet.com to register.

I am excited to also announce that I have been re-elected to a second term on the Board of Directors for the Dallas/Fort Worth Search Engine Marketing Association, the nation’s first and largest local search marketing group dedicated to the advancement and promotion of search marketing (SEM/SEO/SMO.)

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