We don’t want to “stop an institution.” We won’t to stop waste. For those that do not use your product, they should not have to opt out. Why do yellow pages companies choose not to evolve and ignore the sentiment of people who state they no longer want to receive the product.
The comment from the D.C. area reporter about the SuperGuarantee was wrong as well, she stated that “you won’t find that deal on the internet,” actually she should have done her homework. The first company to offer a $500 dollar guarantee was ServiceMagic.com with the ServiceGuarantee. ServiceMagic is owned by IAC, which includes CitySearch.com and many other sites (see below). The former CitySearch CEO Briggs Ferguson, who later became the Internet President of SuperMedia and SuperPages.com, copied the idea for the SuperGuarantee from ServiceMagic.
I appreciate the comment about them not following opt out. I recently received a book at my home from a few publishers after also opting out. Too bad the gal didn’t speak English when she came to my home the next day to pick up the book after my complaint. I apologized for her trouble, but I really wanted to opt out so I wouldn’t get the waste. I no longer have a green recycle-bin at my home.
IAC owns several companies and websites, among these are:
The Daily Beast
Very Short List