How to really screw up a pay-per-click campaign the easy way….

August 31, 2011

Let an AdWords reseller create a broad match campaign for your Air Conditioning company with the keyword “services” and actually pay them for the clicks.

In the old days people bought yellow pages. In the new days they purchased digital ads. Today and in the future they will buy conversions, or atleast expect to manage by conversions instead of just getting “traffic” to a website.

Checkout this search result for said A/C company for the search term “black at SEO services” on Google, notice how I wasn’t looking for air conditioning?

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This is a prime example why you don’t want a national ppc reseller to manage your campaign. Instead, hire an agency that is partnered with Google’s Engage program like smbSEO.


SEO Prices: Why some SEO companies charge by how much you can afford vs time and materials.

August 22, 2011

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How much can someone charge for SEO.

For some SEO companies it depends on how  big your company or wallet can afford. Does the owner drive a Mercedes out front? Do you have a fancy office?

For us it comes down to our onsite and offsite seo schedule, where you currently rank on a ranking report, and how competitive your target market keywords.

We also charge for the meta tag and title work for existing pages inside the schedule, but have a limit to the number of pages per month.

We charge extra for posting content not going into a CMS (content management system like WordPress.)

We also charge extra for AdWords invoices, etc. Standard reporting is included in the schedule and everything we do our clients own.

We also charge for each additional niche site.

The real crooks charge by keyword. I would steer clear of those folks.

Also stay away from the $100-$200 per page folks.

Do they offer topical blog, one-way site, news, video, and article link building? Real SEO includes link building, afterall 60% of your ranking is offsite SEO and 40% is onpage!

If the company doesn’t include content, call metrics, or conversion optimization, don’t walk…. RUN!!!!

P.S. You can signup to resell our services at http://www.smbseo.com/new-sales-person or signup for service at http://www.smbseo.com/store


Why you should rank for longtail keyword terms – Case Study

August 21, 2011


I recently blogged about information regarding the death of an executive at the company I once worked for. My blog typically shows up in searches (SERPS) for keywords related to the company I once worked for, including the company name.

My web analytics show me how many searches from Google and with what keywords related to this tragedy ultimately resulted in clicks to my site. I thought that if I shared a post on the site I could help folks find the information they where looking for. This would also be an opportunity to understand how people search for information.

In my opinion this is often not the best of situations  to conduct research, but I guess internet marketers can sometimes learn a few SEO tips from these weird, unusual, or even tragic situations. Case in point, Michael Jackson searches and the QDF algorithm.

Query Deserves Freshness

 What do BP and Michael Jackson have in common? Michael Jackson’s death was one of the big events which brought the “Query Deserves Freshness” concept to the forefront.  If a news event is big enough you will see the search engine Google struggle to figure out what results to display for the widely searched fresh topic.

Great keyword research can quickly be learned from search phrases that are seeing rapid growth in query volume related to fresh topics.

Unfortunately for us the comment section of my blog was attacked by a disgruntled former employee of SuperMedia, someone named “Bob” who felt the need to use my site as a platform, grandstand, or podium soapbox to share his utter disgust towards the company this executive (and I once) worked for. I decided to hide the comments from Bob out of respect.

So first I would like to say that if you would like to pay your respects to John Hillrich, please visit the John Hillrich Memorial Guestbook here.

A recent comment on the post summarizes my thoughts on what happened, and subsequently what took place on my blog, and how the vast majority of us all feel about it.

To all who have expressed such kind words for our dear John Hillrich, please take the time to visit http://www.JohnHillrich.com where you’ll find his online obituary and guestbook which is the appropriate resource to express our condolences.

This current forum is stained with comments that should’ve never been allowed to publish, nor been  they hgiven attentionave. John’s friends / family should not have to read such filth, so let’s move these well wishes to http://www.JohnHillrich.com where his family can read them in peace.

Love you John Hillrich. My heart aches for your family, parents, and children. God’s peace be with you all.

I want to apologize for the rude comments. I have since removed them out of my respect for John’s friends and family.  My deepest condolences.

With that being said, I would like to share what people searched Google for to find my original blog post.

You will see some of the keywords have been removed below. This is not a complete list. I want you to pay attention to the “value” of the long-tail and how “unique” most people search. It is obvious that most people search a few widely used keywords and then the real “SEO value” is in the long-tail terms.

Read the rest of this entry »


Cool WordPress Plugins and Site Management Tools

August 17, 2011

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I firmly believe that small business websites should almost always be built on a holistic, transparent, and cost effective website management system like WordPress.

Why?

When you build a site with WordPress you own the sites backbone and won’t lose your site should you have a fallout with your website developer or manager. Proprietary CMS tools are seldom expanded or updated (including security and hacking prevention) by thier creators. WordPress does not have this problem.

What I like most about WordPress are the plugins.

My favorite WordPress plugins:

All-In-One-SEO

XML and HTML sitemaps

Broken Link Checker

Facepress II

Related Posts

Thank me later – sends an email

Popularity Contest

WordPress Backup Buddy

Optimization for Speed

Automatic SEO Links

Contact Form 7

Gravity Forms

WordPress Shopping Cart (WPSC)

My all-time favorite WordPress Themes are:

StudioPress
Thesis

Why is WordPress the best web content management system available?

WordPress originally began as a blog platform. There are now over 54 million sites using the WordPress CMS. Site developers once recommended Joomla or Drupal for enterprise sites or sites with multiple users. Today WordPress supports massive scaleability. In fact, both CNN and Jay-Z use wordpress.

WordPress is an open-sourced content management system ans has thousands of contributors who offer resources, tips, tools, and plugins for free. WordPress has tons of support. Plugins allow you to add customized functionalities that expand what you can do with your site without having to hire the resources of a developer or coder.

WordPress is FREE.

With WordPress you have a SEO friendly site that you can upload new content to just as you would a simple blog. Much of the.content can be added to the site without a coder who knows .html.

If you want more information in WordPress just shoot me a message via my www.smbSEO.com contact page.


SuperMedia executive murdered in Ontario California

August 17, 2011

I was just notified by a friend that a longtime Verizon Yellow Pages employee, John Hillrich, was shot and killed at the company’s Ontario California office by individuals in a black SUV.

Do you know what happened? Many people are searching for more information.

My condolences to his friends and family. Everybody stay safe.

More info:

Ontario police arrest 3 in slaying
Will Bigham, Staff Writer
Posted: 08/17/2011 02:09:04 PM PDT

Three people have been arrested on suspicion of murder in connection with a man’s fatal shooting Tuesday at a parking structure in Ontario, police said today. John Hillrich, 39, of Fontana was shot at about 2 p.m. at 3401 E. Centrelake Drive, and later died at a hospital. He was leaving his workplace at the time of the shooting, police said. His wife, 38-year-old Amy Hillrich of Yucaipa, was arrested at 7 p.m. Tuesday at the Ontario Police Department, booking records show. Late Tuesday evening detectives arrested two of Amy Hillrich’s former co-workers: David Olvera, 24, of Yucaipa, and Emilio Saldana, 22, of Calamesa. The three suspects previously worked together at a care facility in Yucaipa, according to a news release.

Police said John and Amy Hillrich were estranged, and Hillrich had a relationship with Olvera. Investigators determined that Olvera and Saldana were in a vehicle that left the scene after the shooting, according to the news release. Investigators also recovered bullet casings and other evidence at the scene, police said. The three suspects remained jailed without bail today at West Valley Detention Center in Rancho Cucamonga, according to booking records.

Police encourage anyone with information on the shooting to call Detective Gary Naranjo at 909-395-2764.
Information can also be submitted anonymously by calling We Tip at 1-800-78-CRIME.