A wise man once said that “all marketers are liars.”
This couldn’t be further from the truth. It surprises me that business owners are still not savvy about online marketing. Many don’t see the need for a local search marketing strategy because they think, “only the big companies with huge pocketbooks” advertise aggressively online. They are the companies always at the top dominating search results. Sure this can be done to some extent by sinking yourself deeper into credit card debt with Google Adwords, but why keep going back to the World’s Largest Auction (bigger than Ebay!)
Organic search results get over 1/2 of the click volume.
Most small businesses don’t understand the concepts and strategies of content marketing. Then again, most SEO services and agencies tend to focus on the on-page website changes, business may or may not deploy a blog strategy depending on whether the website is built in a blog style CMS like WordPress. Unfortunately for businesses, they often can only afford a cheap SEO agency who typically fails to use content for building backlinks. I say you can’t afford not to. Stop going back to the auction! Organic and local complements PPC domination and also stretches a budget with recurring revenues from search engine result page share of voice and real estate.
I once SEO’d a “bookie service” website that took up 5 of the first 7 results with multiple websites and different business names
Some SEO firms optimize for Google Places and setup local listings, but do they include accounts with the data centers UBL and Localeze listings? Do they provide manual local listing optimization that focuses on creating as many local citations (mentions of your business name, address, and number?)
I recommend finding a transparent and holistic firm that focuses on a diverse approach to SEO, not just moving things around on a page and changing a few settings (how often you gonna change a Page Title?)
If someone calls and offers you SEO service you have every right to be skeptical. After all, “all marketers are liars” and SEOs are the biggest out there.
I have always said the minute you change a page title you are “gaming” Google.
Just stay away from link builders who use non transparent or blackhat SEO methods. While the potential short term business may be good for your wallet, getting kicked out of the search results or worse de-indexed is not something you can easily overcome.
I do recommend considering separate IPs and crazy aggressive tactics for local search niche domains though.
Hiring an outsourcing company or yellow pages type company for your online marketing is just crazy. Everything is proprietary and you won’t own a thing.
They should stick to what they do best…