Dallas PPC Advertising Expert Will Speak at the DFWSEM Association on June 15th

June 15, 2011

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Dallas PPC Advertising Expert Will Speak at the DFWSEM Association on June 15th.

Come join our sponsor smbSEO and yours truly at tonight’s meeting. If you need a pass to tonight’s event you can email me for one.

Dallas, TX (PRWEB) June 15, 2011

Pay Per Click –Some Super PPC Advertising Tips and Secrets

With all the buzz about social media dominating the discussion over the past year or so, a person might think PPC was a lost art, but nothing could be farther from the truth. PPC remains a viable form of search engine marketing, and for many businesses it’s still the cornerstone of their online marketing strategy.

Join DFWSEM on June 15th as Jim Gilbert presents “Pay Per Click –Some Super PPC Advertising Tips!”

About Jim Gilbert:

Jim is vice president of KeyRelevance and one of the co-founders of the DFWSEM. He has been involved in both organic and paid search engine marketing since the early ‘90s and spent his early years working with a number of iconic organizations, including Sabre and EDS. As a highly sought after speaker, and author of numerous articles and published studies on the industry, Jim is uniquely qualified to share insights learned through years of critical analysis and real-world experience creating and managing PPC campaigns for some of the largest and most high-profile names in business.

The Presentation:
As the title implies, this presentation will focus on what the search engines don’t tell people about PPC, and will include:
■Some Super PPC Tips (for Google & MSN/Yahoo)
■Knowing what your company plans to do with PPC and the experience required to do it
■Measuring success and conversions
■Understanding and using the various keyword match types
■Understanding and using the various “negative” keyword match types
■Understanding and managing Quality Scores
■Managing Ad creative Rotations
■Understanding and utilizing “filters”
■Understanding and using Google Ad Extensions
■Brief introduction to Google’s “Product Listing Ads”

Top 10 Worst PPC Practices –

Jim will also give his list of the top 10 worst PPC practices to avoid.
PPC Account Reviews -Have Your Actual PPC Account Critiqued by an Expert Have specific concerns about an actual PPC campaign, or just want to show off PPC chops before the group? For the last 30 minutes of the meeting, Jim will be conducting live reviews of our members’ PPC accounts. If you would like to be considered for this PPC account review, please send an email to info (at) dfwsem.org with the URL of the site that you are using in your current PPC efforts (we will NOT need your account login information).
As is the case when DFWSEM does site reviews, the PPC account reviews will not be a collective “beat down” of the examples, but a way to find out what the audience is doing right and what someone might want to consider doing differently in order to deliver the best results for clients. Whether a PPC newbie or AdWords certified, folks will leave this meeting with a greater understanding of how to successfully create and manage highly effective PPC campaigns.

This month’s meeting is sponsored by smbSEO, a holistic Dallas area based local internet marketing agency dedicated to helping small businesses advertise on Google.

Where:
Renaissance Dallas Richardson Hotel
900 E. Lookout Drive Richardson, TX 75082
(972) 367-2000

When: June 15, 2011 –Mixer 6:30 –7:00 p.m., Meeting 7-8:30 p.m., Social 8:30-?

Join DFWSEM or Renew
Membership Membership Types:

Individual -$150 per Year
There is no Charge for Individual members to attend monthly meetings.

Corporate Memberships -$300 per Year

Three people from the company can attend each meeting.

Additional seats can be purchased for $50 per year.

There is no charge to attend monthly meetings.

Nonmembers -Nonmembers can attend monthly meetings for $35.

About the DFW Search Engine Marketing Association (DFWSEM):

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.


Dallas Video Production for Small Businesses by Local Internet Marketing Experts

June 1, 2011

Take a look out our great video production work. I have been working with Jodi from Video Slim recently and have been extremely pleased with the quality of work and professionalism. They are even working on a video for DFWSEM.org.

What do you think?


Join Me Wednesday In Dallas at DFW SEM- Promoting Search Engine Marketing in the Dallas Ft Worth Area

May 16, 2011

The DFW SEM- Promoting Search Engine Marketing in the Dallas Ft Worth Area.

Please join me this week at the DFWSEM meeting:

“The Intersection of Search Marketing and Social Media”

For too long businesses have believed that Social Media and SEO are two separate things, when in fact they are very much intertwined. A bigger problem is that many companies know that they need both, but only invest in one or the other. You may have a Facebook Page for your business, a YouTube channel and you even a Twitter account, but are you effectively tying your SEO goals in with your Social Media strategy?

Join us for a panel discussion on the relationship between social media and search engine visibility. We will discuss how the two interrelate, which kinds of social media are more visible than others, and many other things including:

Social Monitoring Tools
The Impact of Social on SEO and Rankings
How to promote content socially
KPIs and Measuring ROI for Social activity
The impact of Tweets and Likes
The differences in online communities

Our panel will feature marketing experts Mike Merrill, Rob Garner and Jerod Morris.

Rob Garner
Rob Garner creates search marketing strategies for iCrossing clients throughout the US and Europe. Garner has been a speaker at a number of industry conferences since 2004, including ad:tech Chicago and NYC; SES in San Jose, NYC, and Chicago; Search Engine Watch LIVE in Dallas 2007; Rackspace Customer Event; and the VeriSign Executive Conference in Dulles. Additionally, he writes a bi-monthly column for MediaPost Publications’ Search Insider that provides insight into search campaign management experience and best practices. Rob is also a co-founder of the Dallas / Fort Worth Search Engine Marketing Association, and served as its president from 2006-August 2008. Rob is also a Board Member for SEMPO.

Mike Merrill
Mike D. Merrill serves as Director of Marketing for ReachLocal. He is a community builder, speaker, and author. Mike’s an experienced sales and marketing professional with over 14 years experience in Fortune 500 companies and venture backed startups. Mike is often sought out for his ability to drive results, command an audience, and improve overall corporate performance. Mike is passionate about developing a community of social media and word of mouth professionals and serves as President of the Social Media Club of Dallas. Furthermore, his love of speaking sparked his interest in organizing Ignite Dallas. Mike pursued his MBA at the Ross Business School at the University of Michigan and holds undergrad degrees in Finance and Accounting from New Mexico State University. Mike has completed three athletic feats off his bucket list: a marathon, triathlon and a century bike ride. Mike is married with two children and resides in Plano, TX…. And he has a thing for bacon.

Jerod Morris
Jerod Morris is an SEO consultant, blog strategist, and professional blogger who joined Orangecast in 2008. In his first month on the job, Jerod started a blog to serve as a sandbox for SEO and social media strategy. Being a diehard sports fan born in Indiana, it was no surpise that the blog he created was called Midwest Sports Fans. Since its inception, MidwestSportsFans.Com has seen an average of 5,000 unique daily visitors, broke the 3 million pageview mark in less than two years, and has gained over 40,000 links from sources such as The New York Post, the Chicago Sun Times, and ESPN. In June of 2009, Jerod published a post called “The Curious Case of Raul Ibanez…” which ended up being the catalyst for a huge debate on bloggers versus the mainstream media. In addition to several radio and podcast appearances, Jerod was a guest on ESPN’s Outside the Lines to discuss his post and the blogger/MSM debate.

Where:
Renaissance Dallas Richardson Hotel
900 E. Lookout Drive
Richardson, TX 75082

When:
May 18, 2011 – Mixer 6:30 –7:00PM, Meeting 7-8:30PM, Social 8:30-?

Register today at http://www.dfwsem.org


Why the Internet and Google Kills The Yellow Pages

May 15, 2011

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On the most recent SuperMedia Verizon Yellow Pages earnings call the company’s CEO Peter McDonald, the 3rd CEO in 4 years for Idearc/SuperMedia, was asked a question:

“Okay. And then last question. I was wondering if you could comment on —

Google recently changed their algorithm for searches, if that’s affected small business? And if you’ve seen any impact from that?

SuperMedia CEO Peter McDonald replied:

“I really don’t –I don’t keep up with Google changing their algorithm. I think they do it every day.”

He also probably doesn’t consider Google or Bing Local competitors. This is a sad reality. You see, back when folks like Chris Silver Smith and his team of SEO experts ran SuperPages.com, the site was the #1 local search destination and was the site that Google used most for citations or references to local listings. The site had tremendous authority. Client content in the form of business profiles ranked high on Google for terms like “painting service Denver” and other category/geography keyword combinations.

The yellow pages are facing continued decline of use, which is attributed to a shift in local search from printed books to cell phones etc. People once needed the book to order a pizza, now they turn to a mobile application or simple search for “pizza” on Google for local results.

Peter is an old school print YP dinosaur who doesn’t get it. He probably thinks that half of Americans prefer the printed yellow pages local search product over the internet local search. This is only true in small rural areas. Peter is a yellow pages preacher. He preaches his faith regardless whether science and academia state otherwise. Peter will hire lobbyist to prevent municipalities from creating opt-out programs that circumvent his industry’s attempt to collect consumer data with opt-outs. When homeowners associations begin to put restrictions on yellow pages delivery it will be too late..

SuperMedia just announced plans to layoff 267 employees because businesses no longer need listings in the phone book to be found….. Why not? People don’t use the yellow pages or white pages to research local business information such as addresses and phone numbers. The call center they are closing once handled a bulk of the company’s business, including all the low-cost mailout renewal accounts. These accounts consisted of multi-heading and bold fonts etc. The demand for such a thing is non-existent.

Google’s algorythm change and the inability of Peter McDonald and his team to invest the time to “keep up with it” is exactly why SuperPages doesn’t get the traffic to client websites that it once did.

Another potential area of focus or failure for local search websites is the Social check-in, group buying and engagement sites. These sites are great response tools for measuring subscribers or the online social user-base. Unfortunately the yellow pages again have failed to adapt. They don’t seem to understand the word “subscription”. People don’t subscribe to the yellow pages. You must unsubscribe to get them to stop polluting your front porch or lawn with the once bulky books. If you continue to solicit your products to people that do not want them, fail to offer them a clear and easy means of opting out, your industry will fail by not respecting and appreciating consumer demand. Time to close up shop.

Check-in ratings are real. Use FourSquare or Gowalla and see how competitive it is to become a “mayor” of your local school or Starbucks. This is a great way to see the level of social engagement in your area. Something measurable vs drinking the company mantra and Kool-Aid.

Google loves a well optimized small business website. Which is better, a SMB website or Internet Yellow Pages listing? The answer is the SMB website.

I have also found that link-building from niche blog sites works well, just like topical content link-building from regional news sites and press releases.


Dallas SEO Guru Mike Stewart Speaks on Local Search At Dallas SEO Internet Marketers Meetup

May 11, 2011

Last night I presented at the Dallas Interactive Marketing and Internet SEO SEM Meetup on Meetup.com. I spoke on the topic of local search marketing.

It was a great group of folks. I had the pleasure of speaking with Paul Dumas of OptimizedLocalSearch.com, someone who has performed over 2500 Google Places listing setups and optimizations in the last year. Paul is a real Google Places Expert.

I made a presentation and added a bunch of silliness for shits and giggles. You can find the slideshare for my Local Search SEO for the Less Informed here.

I felt it was best to give folks the opportunity to ask questions during the presentation, since the pace of the presentation was very fast. I know what it is like to have to wait to make a comment or question only to bang your head later at the end of the meeting when you forget. We also answered questions after the meeting, had great feedback from the audience, and even continued conversations into the parking lot!

I left out allot of information, such as Conversion Optimization, Usability, and tons of other areas of small business internet marketing improvement.

Thanks for a great meeting.

I hope to see the attendees at the next DFWSEM.org meeting next Wednesday. We will be having Rob Garner, another DFWSEM.org Board of Directors Member, Chief at renowned marketing firm iCrossing, and Board of Directors Member for SEMPO speaking on Search and Social.


Google will be charging for some calls from PC ads according to Search Engine Land

April 28, 2011

This is awesome news for search marketers and internet advertisers.

http://searchengineland.com/google-begins-charging-for-some-calls-from-pc-ads-74935?utm_source=sel&utm_medium=scap&utm_campaign=email

Real question is “when do they cease to allow you to advertise your own number?” to make more money. All in the name of better conversion tracking, call quality attribution by keyword etc,right? I am sure a boat-load of other questions will come out over the next few months…. And changes!

Potential game-changer for small business local internet marketing. Google is already dominating local search share over local search directories.

Google already owns over 70% of total search volume and a commanding position in both mobile browser and local geo-location search results.

Google rocks!


6 Easy Ways to Waste Your Money On Advertising

April 27, 2011

So much advice on the internet on how to advertise. It is almost annoying if you ask me. Everyone claims that they know where you need to put your money.

How about saving some money for once?

Consider:

A Penny Saved is a Penny Earned.

How about sharing a few ideas on how you can quickly waste your money?

1. Pay someone a fee to build a website that is intended to drive traffic to your phone or email without focusing on writing fresh new content for readers and search engine web crawlers.

2. Pay someone to advertise you on Google AdWords and don’t ask them how much of your hard-earned money they are spending on clicks vs management fees.

3.  Advertise where your competition advertises, because your competition seems to generate business. (this is a common tactic for sales reps to convince you that advertising with them is a great investment.)

4. Advertise without a logo or brand. Considering that most advertising reaches folks in all areas of the buying process, from awareness to intent, it only makes sense to have a professional logo and brand tagline in your ad messages or pages. A professional look to your small business will go a long way to creating trust with your potential customers.

5. Relying strictly on “outbound marketing” vs a comprehensive approach to marketing that includes both outbound and inbound marketing methods.

“Old Marketing” methods include:

  • Outside sales
  • Telemarketing
  • Tradeshows
  • Print Advertising
  • Direct mail/email

“New Marketing” methods include:

  • Search engine optimization (SEO)
  • Pay per click (PPC) advertising
  • Blogging
  • Content Marketing and Strategy
  • Conversion Science
  • Analytics
  • Video Marketing

6.  Spend your advertising dollars on advertising to gain traffic or generate leads, then fail to focus on conversions. For every $100 spent on advertising, only $8 is spend on converting traffic and leads to customers. I have always said:

“If you focus on converting people to customers, you don’t have to spend money finding more people to convert.”

If I were a pastor at a church and knew someone who is currently handling  the challenges of a life changing and traumatic event, I would share with this person how my religion can help them deal with the problem, avoid it in the future, and learn from the experience. Another option is to tell them about my ministry and why I we are so great. I am sure that by explaining how we can help this person in his or her unique situation with our services we would be much more successful at converting them than by simply talking about myself. Do they really care that much about me? Or is the real question, “How can WE help you?

The most common mistakes in advertising are caused by poor planning, horrible advice, or simply seizing an opportunity just because it happens to present itself. When the only options you have are those being forced upon you by good timing, you are much more likely to make a decision based on reaction vs thoughtful consideration that includes weighing the options. One thing to consider is how much money is required or how long you must invest in order to be successful. Advertising investments, like other forms of investing, have both short and long-term rewards.