SEO does not always mean the same thing

April 28, 2012

A wise man once said that “all marketers are liars.”

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This couldn’t be further from the truth. It surprises me that business owners are still not savvy about online marketing. Many don’t see the need for a local search marketing strategy because they think, “only the big companies with huge pocketbooks” advertise aggressively online. They are the companies always at the top dominating search results. Sure this can be done to some extent by sinking yourself deeper into credit card debt with Google Adwords, but why keep going back to the World’s Largest Auction (bigger than Ebay!)

Organic search results get over 1/2 of the click volume.

Most small businesses don’t understand the concepts and strategies of content marketing. Then again, most SEO services and agencies tend to focus on the on-page website changes, business may or may not deploy a blog strategy depending on whether the website is built in a blog style CMS like WordPress. Unfortunately for businesses, they often can only afford a cheap SEO agency who typically fails to use content for building backlinks. I say you can’t afford not to. Stop going back to the auction! Organic and local complements PPC domination and also stretches a budget with recurring revenues from search engine result page share of voice and real estate.

I once SEO’d a “bookie service” website that took up 5 of the first 7 results with multiple websites and different business names

Some SEO firms optimize for Google Places and setup local listings, but do they include accounts with the data centers UBL and Localeze listings? Do they provide manual local listing optimization that focuses on creating as many local citations (mentions of your business name, address, and number?)

I recommend finding a transparent and holistic firm that focuses on a diverse approach to SEO, not just moving things around on a page and changing a few settings (how often you gonna change a Page Title?)

If someone calls and offers you SEO service you have every right to be skeptical. After all, “all marketers are liars” and SEOs are the biggest out there.

I have always said the minute you change a page title you are “gaming” Google.

Just stay away from link builders who use non transparent or blackhat SEO methods. While the potential short term business may be good for your wallet, getting kicked out of the search results or worse de-indexed is not something you can easily overcome.

I do recommend considering separate IPs and crazy aggressive tactics for local search niche domains though.

Hiring an outsourcing company or yellow pages type company for your online marketing is just crazy. Everything is proprietary and you won’t own a thing.

They should stick to what they do best…

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DFWSEM and Social Media Club Dallas Join Together to Bring an Entreproducer Copyblogger Event

April 19, 2012

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We had a packed house at the combined mega DFW Search and Social Marketing meetup event at the Angelika Theater in Dallas with Brian Clark the CEO of the #1 online marketing and content marketing website Copyblogger.

Never before has DFWSEM and the Social Media Club of Dallas combined forces for one mega packed presentation.

Here are the noteworthy tweets from the night’s hash tags #DFWSEM and #SMCDallas:

@dfwsem: RT @copyblogger: Give a shout out to @RavenTools @ContentAuthrity for sponsoring the big #DFWSEM #SMCDallas @copyblogger meeting this week.

@ContentAuthrity: Excited to sponsor this event! #DFWSEM They have brought in a great speaker @copyblogger!

@SarahBoswell: “first ya gotta get turned on” – @seanthinks to @copyblogger

@jloomstein: getting my @copyblogger on at the #dfwsem event. Wait #SMCDallas event. Wait #DFWSEM event. Nevermind.

@YoungbloodJoe: notice Mike is wearing a blazer. First time… #dfwsem

@aprilewilson: lol – “can i pretend i’m hiring so i can get free drinks?” #DFWSEM #SMCDallas

@mikedmerrill: Just donated $10 to @RedCross tonight by texting REDCROSS to 90999 #smcdallas #dfwsem

@aprilewilson: “here’s my asshole boss!” @seanthinks #DFWSEM #SMCDallas

@GregGifford: The audio delay on the big screen makes me think a Kung fu fight will break out any second #smcdallas #DFWSEM

@dfwsem: .@copyblogger built an audience first before trying to sell a product. #DFWSEM #SMCDallas

@SarahBoswell: Wow @seanthinks is even sexier when he’s 100 ft tall 😉 #dfwsem #smcdallas #dfwtweetoff http://t.co/WfoztzwS

@CC_Creative: By serving [your readers’] educational needs you find out the products they need – Copyblogger #dfwsem #smcDallas

@tonynwright: What @copyblogger is saying, as we say at @wrightimc, is YOUR website should be the center of your marketing universe! #dfwsem #dfwtweetoff

@dfwsem: The soap opera was invented by Procter and Gamble to reach depression-era wives. True content marketing. @copyblogger #dfwsem

@dfwsem: The soap opera was invented by Procter and Gamble to reach depression-era wives. True content marketing. @copyblogger #DFWSEM

@wrightimc: The internet has always been social. @smcdallas may have to change their name to the internet club. #SMCDallas #dfwtweetoff #DFWSEM

@tonynwright: Here comes the “sharecropper on a digital plantation” line. Love that line…#dfwsem #dfwtweetoff #smcdallas

@YoungbloodJoe: Please say smart things so I can be lazy and retweet you. #dfwsem #smcdallas

@TheEverNovice: Whoever just took an upclose picture of @seanthinks and @copyblogger on their iPhone, tweet it out. #dfwtweetoff #smcdallas #dfwsem

@TheEverNovice: Whoever just took an upclose picture of @seanthinks and @copyblogger on their iPhone, tweet it out. #dfwtweetoff #smcdallas #dfwsem

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@si1very: “Don’t focus on Facebook – it’s ‘digital sharecropping’ – U’re just lining Zuckerberg’s pockets.” @Copyblogger at #DFWSEM / #SMCDallas

@ChrisChurchill: RT @LaurieShook: Brian clark @copyblogger has turned content creation into a $5 m a year business #smcdallas #dfwsem

@wrightimc: The data says that people value content rather than random conversation @copyblogger #dfwtweetoff #smcdallas #dfwsem

@dfwsem: If you feel like you’ve given too much, you’re on the right track. #smcdallas #dfwsem

@aprilewilson: all sites need to publish content on a regular basis, whether you call it a blog or not #SMCDallas #DFWSEM @seanthinks

@tonynwright: Copyblogger realized he gets more ROI from writing than conferences! #dfwsem #smcdallas

@dfwsem: RT @YoungbloodJoe: @seanthinks question for @copyblogger any advice for ad supported websites? | Change your model. #DFWSEM #SMCDallas

@ContentAuthrity: @dfwsem @copyblogger Content should move past “Google proof” and focus on it being consumer proof content. Great Content! #dfwsem #smcdallas

@YoungbloodJoe: “A rising tide raises all ships”, that’s the quote he was looking for. #dfwsem #smcdallas cc @seanthinks

@SocialMediaDFW: Close up pic of @Copyblogger CEO (left) being interviewed by his CFO @SeanThinks (right) at #smcdallas #dfwsem event http://t.co/XEgjUY09


What is the future of local small business advertising?

February 5, 2012

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With search marketing officially taking over traditional media marketing channels it is no surprise sleazy sales tactics still work for some Internet marketing providers.

check out what I got from ReachLocal recently:

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I will be sure to add some of the stats.

I just want you to understand that there is a difference between a backlink building content marketing SEO agency like SMB SEO and the product or platform specific Google Adwords reseller agencies and yellow pages.

In the month of July we created over 550 pages of content for less than 25 clients. This past January I had te responsibility for scheduling over 1,000 pages worth of offsite and onsite content marketing articles, blog posts, and pages for around 35 different businesses. Let’s see the yellow pages or ReachLocal folks provide that kind of Internet marketing strategy and schedules!

Just because my agency saves clients a boatload of money in PPC up charges by not paying anyone other than Google or Bing direct for clicks, doesn’t mean we are less effective or inferior to these larger marketing organizations. What they fail to offer:

Google Analytics
You own all the PPC campaign work
You own the PPC campaign account
CallMeasurement.com Call Tracking
woopra analytics
Custom Video Production
Web Ranking Reports Weekly
Niche Site Domain Development
Mobile Ads
Mobile Sites
PRWeb.com Press Releases
Local listing optimization
UBL Listing (universal business listing)
Localeze Data Center Listing


Why Paying a Monthly Retainer for Local SEO and PPC Makes Good Business Sense

November 16, 2011

In the old days you bought a display ad in the yellow pages to get calls from customers ready to buy.

These days you purchase a yellow pages ad so your established brand doesn’t lose potential phone calls to unknown and lesser quality brands who can afford the financing that the yellow pages offer. The bottom end churn for print YP is constant. Google doesn’t offer financing on pay-per-clicks and writers don’t finance content writing.

In 2002, 80% used the yellow pages to perform a local search. Today that number is less than 15% and phone book fragmentation (a way of looking at print competition) is at an all-time high.

Marketing dollar resource allocation has flipped over the years. The days of me giving Internet marketing advice to sell ads in phone books has been over for sometime.

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Businesses are struggling to dominate search the same way they dominated local search in the 90’s with big full-page and eventually double truck 2-page ads. The same style duopoly exists were you have a telco or main provider and second incumbent choice (AT&T + GTE/Verizon = Google + Bing/Yahoo Search Alliance.)

In the earlier days of search the businesses with names and domains that contained the product or service being offered including the city they served, such as “Dallas Auto Transmission LLC” naturally had an upper hand. It was easy to make a title tag match your business name. Optimization of a website required the efforts of a website coder and FTP access to the sites backend. SEO was all about meta-tags and links that were hard to come-by.

Today you will see:

  • 60,000 new websites will be added to the web
  • 2 million new videos added to YouTube
  • 1.6 million blog posts will be created (out of 150 million blogs)
  • 1.5 billion pieces of content will be added to Facebook
  • 200 million tweets will be tweeted on Twitter

Paid search ads with Google use to only costs pennies per click. Volume was low. Again things have changed. Paid search offers so much more than the past.

Things have gotten a bit more complex:
– mobile extensions
– local extensions
– site links
– retargeting
– promoted videos
– product feeds
– demographic targeting
– new channels of distribution
– new match types like modified broad match

It is easy to mistakenly dump hundreds of suggested keywords in a campaign and see quality scores never rise above a 4. Google makes it easy to spend your money or daily budget and target keyword searches via broad match types with non relevant ads. Buyer beware: You need an agency or consultant!

Great SEO starts with keyword research. Those keywords need to be put in a report and measures with rankings on search engines. You then need to create content, pages for the various keywords, both on your site and pointing to your site with anchor text. Social signals are also important. LoMoSo or local mobile social is the new Internet. NAP, or name address and number, mentions of your business are the key to local. This begins with data-center directory submission (the only real form of directory submission) which is not something you get from Outsourced India SEO providers.

Next, you must begin eating the elephant so-to-speak. Start with the low hanging fruit or keywords that have less competition and in many cases less volume. Quick rankings measured via Google Analytics as clicks. The short-tail competitive keywords take more offsite backlinks, more onsite content strategy, great NAP data, and the help of an experienced Internet marketer to reach success.

To build a successful Internet marketing campaign you need to have your SEO content strategy and PPC campaigns work together. PPC tells us what keywords drive impressions. Content marketing helps you rank for correlating keywords that you can add to your PPC Campaign and both help you test landing pages to perfection.

A SEO & PPC Monthly Retainer will allow you to gradually scale your efforts, rank for more keywords, and create great authoritative onsite content for your visitors. Mix in high volume with low competition keywords and you will monetize your efforts from the start.

Smb SEO’s retainer includes conversion optimization consulting, domain registration, quality hosting (not that slow GoDaddy hosting) and all the transparent reporting you need to make sure that you are not on a road that leads to nowhere. It also does not require a contract and the service is based on real-time and materials vs paying for the concept of SEO. You can only optimize a single page a couple of times before you must add new ones.

If this doesn’t sound like the services your “SEO company” provides, don’t walk…. RUN AWAY.

Call me at 214-267-9553 for a free ranking report and let’s see what is keeping you from making good business sense of your internet marketing.

Also, FYI, Tonight Google and Bing Representatives will Speak on “State of Search” at Dallas / Ft Worth Search Marketing Group…

Register at DFWSEM.org

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7 ways to get an internet marketing job

September 19, 2011

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Unemployment has hit an all time high. Businesses are not hiring. Those that are highering are paying lower wages. The world economy has not recovered from the economic collapse of 2007/2008, especially the job market. In the US nearly 1 out of 9 are unemployed and 1 in 7 live in poverty. Just 5 short years ago only 1 in 4 were unemployed. Now more people than ever are looking for work. Despite all this doom and gloom news, digital marketing agencies are sprouting out of the woodwork. There is one industry that continues to grow at a rapid pace, this industry is the internet marketing business.

The internet provides many career opportunities for folks who otherwise might not have a job. This has been the case since the internet .com bubble.

Internet marketing related jobs in high demand include the following areas of skill:

° web design
° content writing and content management
° paid search analyst
° internet marketing sales and business development
° social media marketing managers
° SEO experts
° videographers

These positions maybe in-house for a big brand or with an internet marketing agency that works on behalf of a brand or company.
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What skills do some of these positions require?

Web content writers must understand the importance of authoritative quality content on a company’s website. Businesses will pay money for unique content that can be added to the company’s website. Great content is also used to create links that point back to the company’s website from other sites, this is referred to as “backlinks” and this is an important factor in high search engine results rankings. If you are a decent writer or copywriter, there may be many opportunities for you to get a job as a web content manager.

SEO Experts may have a lot of different roles depending on the company. They may focus on linkbuilding from various websites to client or company websites, they may strategize an SEO budget and schedule for a client, and also be responsible for submitting content to blogs, article sites, and press releases. Some SEO skills might also include forum posting and website commenting. Social media marketing and content distribution is also an important area for an SEO strategist to understand. A strong knowledge of how the web works, how content management systems are used, and how automation tools can be used to improve a websites visibility are crucial to the success of an internet marketing SEO specialist. One thing is for sure, SEO strategy requires you to have an A.D.D. type approach, a short term memory (so you do not dwell on your failures and keep moving forward,) and plenty of time to attend conferences and training sessions or meetings like the Dallas Search Engine Marketing Association or http://www.dfwsem.org.

Paid search marketing experts manage PPC ad budgets on Google AdWords, Bing AdCenter, and other contextual ad networks including display and retargeting ads. This skill is especially suited for analytical data crunchers who have a knack for testing, analyzing, and filtering paid search ads and campaigns. These sort of skills and traits are not the same as SEO specialists. For most businesses, over 40% of internet marketing budgets should go towards paid search marketing.

Web Development and design, like SEO, is a skilled profession. Some corporations hire in-house website developers and others hire agencies to build websites for them. Web developers redesign or maintain existing sites as well as building new ones. Website design requires experience with Adobe Illustrator and PhotoShop. Designers create .psd design comprehensives and covers convert these graphic files into PHP/html/CSS. This is sorta lime taking a scalpel to a graphic file and making all the elements work and respond to the website visitors mouse and actions on the site. Great website designers understand SEO and website usability. Having SEO knowledge will give a web developer a huge advantage on the competition.

The number of SEO and internet marketing related jobs will continue increasing over the next few years. More and more businesses are looking for ways to make money online. Even if you have a modest knowledge of internet marketing topics, you have a great shot at landing a job in SEO work.

Of course probably the easiest and fastest way to make the most money in internet marketing is sales and business development.

I spent years making over SIX FIGURES a year selling, designing, and strategizing with small and medium-sized local businesses on print yellow pages advertising solutions for Verizon Directories. Sales reps almost always received more money from a sale than the fulfillment department made from processing the order. Of course it didn’t hurt that yellow pages companies had profit margins in the 60+% range and could afford big commission rates.

Internet marketing sales consultants can make more money than the yellow pages sales reps of yesterday. Yellow pages reps typically earn 7 to 15% of the total sale. Internet marketing sales consultants at my agency, smbSEO, earn upwards of 20% residual commission and unlike yellow pages sale reps they do receive continuity on accounts they sell. If an agency has a $1,200 minimum retainer, after just 30 total clients a sales rep is making over $6,000 in residual income. What is required from a sales rep? Facilitating SEO schedules including graphics and content strategy, communicating with clients, and working with members of an internet marketing team to discuss KPIs (key performance indicators) results and client expectations.

In my opinion the best internet marketing job is the sales consultant one. How many businesses need help strategizing internet marketing efforts? How much money is being wasted? Are they using analytics and call measurement services? Do they have a holistic approach that ultimately means they rank multiple times on the search engines? The odds of you knowing a business owner or manager who needs help with internet marketing are very high. Due to the complex nature of an effective internet marketing strategy, most companies are dissatisfied or looking to improve their internet marketing strategy.

If you would like more information or to sign up for an internet marketing job in your area, visit my website at http://www.smbseo.com/new-sales-person and I will send you a referral link to have your clients sign up for my internet marketing solutions at http://www.smbseo.com/store. When they sign up for services from the link provided to you on the /new-sales-person page you will get paid residual commission. You don’t even have to quit your current job (although you are likely going to after you see how much money you can make.)


How to really screw up a pay-per-click campaign the easy way….

August 31, 2011

Let an AdWords reseller create a broad match campaign for your Air Conditioning company with the keyword “services” and actually pay them for the clicks.

In the old days people bought yellow pages. In the new days they purchased digital ads. Today and in the future they will buy conversions, or atleast expect to manage by conversions instead of just getting “traffic” to a website.

Checkout this search result for said A/C company for the search term “black at SEO services” on Google, notice how I wasn’t looking for air conditioning?

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This is a prime example why you don’t want a national ppc reseller to manage your campaign. Instead, hire an agency that is partnered with Google’s Engage program like smbSEO.


SEO Prices: Why some SEO companies charge by how much you can afford vs time and materials.

August 22, 2011

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How much can someone charge for SEO.

For some SEO companies it depends on how  big your company or wallet can afford. Does the owner drive a Mercedes out front? Do you have a fancy office?

For us it comes down to our onsite and offsite seo schedule, where you currently rank on a ranking report, and how competitive your target market keywords.

We also charge for the meta tag and title work for existing pages inside the schedule, but have a limit to the number of pages per month.

We charge extra for posting content not going into a CMS (content management system like WordPress.)

We also charge extra for AdWords invoices, etc. Standard reporting is included in the schedule and everything we do our clients own.

We also charge for each additional niche site.

The real crooks charge by keyword. I would steer clear of those folks.

Also stay away from the $100-$200 per page folks.

Do they offer topical blog, one-way site, news, video, and article link building? Real SEO includes link building, afterall 60% of your ranking is offsite SEO and 40% is onpage!

If the company doesn’t include content, call metrics, or conversion optimization, don’t walk…. RUN!!!!

P.S. You can signup to resell our services at http://www.smbseo.com/new-sales-person or signup for service at http://www.smbseo.com/store