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I wonder whether the folks at “SkunkWorks” (or whatever they call the creative department at the poor company these days) know what is going on here? The massive amount of keyword rich domains taking advantage of this SuperPages.com created content is insane. Just setup a Google Alert for “SuperMedia” and you can see for yourself.
I guess a link is a good link. Unless it has a malicious “links” intent. (BlackHat SEO Discussion in Dallas October 15th)
Although, I have always been known to say, “BlackHat, WhiteHat, Grey Head SEO.” Don’t believe all the ramblings about black and white folks. If you practice a holistic approach you consider all the strengths, weaknesses, and opportunities. Black Hat simply refers to not being a strict follower of “Google’s Guidelines, Terms, and Conditions” related to websites, content, etc.
Now, back to the blog posts with SuperPages.com content:
I am sure this was not outsourced to India as well? Considering they still think SEO is all about PageRank like it is some sort of SEO measurement worth discussing. They are not much worse than Yellow Pages organizations who fail to offer it because it takes time and isn’t something you can send to India or have 1 person “attempt” to manage 100+ accounts. When do they have time for ad testing, content writing, link building, conversion and strategy? How many clients spend more than 500 per month and just getting over priced PPC management using outdated S.A.A.S like BidCenter, a tool originally built by this company they purchased named Inceptor years ago, …. which btw was not custom built for the level of true software as a service scale-ability needed to properly manage campaigns. Google’s MyClientCenter along with Editor are the best tools for massive scale-ability of paid search campaigns. Longtail keyword build-outs are not something AdWords Resellers know how to “service,” just like actually doing customized bidding for broad, phrase, and exact match bids. Hey, atleast for clients that want to pay even more they still have the Inceptor.com website up!
FYI, this was originally a blog post that I never posted but decided today to modify and include a plug for Brad… why? When you attend training courses by experts like him, you really learn things that corporate trainers and wet behind the ears college grads making $12.00 per hour just don’t get! Big PPC resellers tend to start shrinking the number of people, outsourcing to India, or forcing hundreds of accounts per “expert” to manage. How do you build an account properly dedicating it to someone? Corporate Crooks and big CEO pay doesn’t improve the situation. END RANT.
I myself, and folks in my organization, have attended Brad Geddes Google AdWords Seminars for Success and strongly recommend it for any of you folks working at SuperMedia expecting to continue a career in Search Engine Marketing.
Give me a call for details on a discount or promo code for the training!
v7ndotcom elursrebmem Just a few more days fellas. Glad I could lend a hand just too bad I was late to the party. Someone needs to build a directory of “internet challenge archives or something!?
The thing about this topic is that it is both political, thoughtful, and very personal to me.
If you look at the success of Google (information from Wiki:) over the “somewhat” recent years-
Google Inc. (NASDAQ: GOOG, FWB: GGQ1) is a multinational public cloud computing and Internet search technologies corporation that hosts and develops a number of Internet-based services and products, generating profit primarily from advertising through its AdWords program. Google was founded by Larry Page and Sergey Brin while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, with its initial public offering to follow on August 19, 2004. Its headquarters, located in Mountain View, California, is often referred to as the Googleplex, which is derived from the number googolplex. The company’s stated mission from the outset was “to organize the world’s information and make it universally accessible and useful”, and the company’s unofficial slogan, coined by Google engineer Paul Buchheit, was Don’t be evil. It runs over one million servers in data centers around the world, processing over one billion search requests every day and about one petabyte of user-generated data each hour. Even the company’s name, Google, was a play on the large number googol to represent the large amount of information the company set out to organize.
Recently a few bankrupt Yellow Pages publishers sent letters to clients disclosing information regarding previous contracts and commitments. Does this permit them to no longer follow SIZE & Seniority commitments to yellow pages clients?
Did you know that to curb massive revenue losses, as consumers have shifted away from print yellow pages phone books, the yellow pages industry is now offering ad seniority placement buyouts?
When Bell South began publishing mini-books other publishers quickly followed suit. When one does something… so does the other? Let’s not hope so!
Rumor is post-bankruptcy yellow pages directory publishers are considering offering “select clients” the option of jumping phone book directory placement (old contract agreements that outline size and seniority guidelines) with new “display ad placement buyout options”.
Seems like they will do anything to earn a buck, huh?
How can you trust a organization who fails to keep promises clients regarding these advertising investments. They made a commitment to the client that the ad they purchased would be placed by size and seniority from the date when the contract is signed. The print yellow pages industry has held the “decrease your ad and lose your discounts” AXE over clients heads to persuade clients into keeping ads for many years. Is the Yellow Page industry selling products or services? Is the pricing fair? In my opinion the yellow pages industry needs to stick to products… not services. Search Marketing service requires fulfillment and constant attention, something the print industry has very little experience in vs local advertising agencies.
Yellow Pages sites are attempting to become the local resellers of Google advertising. As a local search marketer, I don’t think the long contracts that leave little recourse and zero cancellation options in the event the Phone Book Companies PPC Management campaigns are not performing to expectations. In my opinion this is another means of continuing to grind the axe on cancellations. Without flexibility and a diverse offering (product portfolio) they are going to have continued issues with client churn.
Did you know that when you place advertising on Google’s AdWords interface, not only do you own the work produced when hiring a local search marketer, (I do not recommend signing a 12 month contract , considering Google does not require such a contract to advertise) you also are able to see what changes your account manager and “PPC coach” made to your campaigns
Next topic for Today:
Google Maps vs Yellow Pages searches:
Here is the graph continued and combined with Searches for Yellow Pages companies:
Who hasexperiencedthe greatest and/or most rapid decline in the Top IYP (Interactive Yellow Pages) & local search brand sites?
I will go ahead and state my prediction: Yellow Pages Print usage will be less than 24% of Local Search by 2012! That means the phone books of 2005 (that were over 70+% of local search product or service queries) are now less than half as popular as they once were as a medium. (yet more phone books exist today than ever!
Do you think it is time the phone book publishing industry adapt to OPT IN vs a very misleading OPT OUT method? What are your thoughts? Take my poll!
“Your Dallas Local Google Guru”
BTW, Webformance Inc. will be offering call tracking to all clients. If you want to track your phone book, direct mail, email, Google, Video, Business Card, or other advertising investments and see which ones are really bringing the calls….. all you need to do is call: 214-267-9553!
“You can’t manage to get the best advertising if you can’t measure what advertising efforts work!” – Mike Stewart the Local Dallas Google Guru
Here is an example of the window sticker Google sends out.
Google has taken a big bite out of local search with the local map results.
SuperPages.com's Network took the hardest hit, let's see if they can bounce back.
This information, combined with the fact that Google has over 65-70% of all online search volume, means Google Map local listing optimization is now more imperative than ever. These listings can be optimized based on the techniques of the most experienced Local Search Ranking Experts, such as David Mihm. When Google first offered map listings and optimization it was performed with phone verifications. Google has been working tirelessly on improving the manner in which it finds new listings (an area once dominated by Telephone Companies and relationships with national yellow pages publishers.) Originally, businesses were listed heavily based on Proximity to Centroid or distance from the center of town. Google has improved the process of both claiming listings w/ phone verification and determining which results are ranked higher. They also rotate these listings.
An wonderful example of my previous efforts to optimize a map listing would be the “Criminal Attorney Dallas” search term. I optimized the listing for John Teakell while a partner at Milner Finn near downtown Dallas. I have had many examples of successful results.
Google also offers the best form of website statistic and traffic reporting. This is called analytics. If you have a website that does not have analytics, you desperately need to find a new local search marketing agency. Don’t expect to get this kind of advice from Yellow Pages publishers, the appear to concentrate on proprietary bid management systems which campaigns you never own and local internet yellow pages properties to distribute your ad dollars on. Considering the fragmentation in local search, this is not often the best strategy for local business owners and marketers.
Google completely dominates internet search.
Share of Searches
MSN/Windows Live/Bing Search
My Web Search Search
Yellow Pages Search
Source: Nielsen MegaView Search
Considering what Google is doing with Geo, Video, Mobile, and more……. I think Google is a Great Bet for your business.
In December, Google rolled out 2 key changes to search:
Google now personalizes results based on history and location for all searchers
Google now blends search results with “Real Time” information such as Twitter.com
These are key changes that impact your business. Feel free to email me with your questions on Google Advertising Options for Your Local Small Business. Look forward to working with you in 2010!
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Mike Stewart Local Search Blog
I am a local Dallas Google advertising consultant for companies located in D/FW and small and medium-sized enterprises needing affordable and transparent local search marketing
From 2000 to 2009, I worked for Verizon Yellow Pages / Superpages.com as a new business sales strategist and advertising consultant. After a questionable spin-off and then bankruptcy, I left the organization to become an entrepreneur.
I created a start-up internet marketing firm for small to medium-sized businesses serving the Dallas area.
Any views expressed on this blog are not necessarily shared by my company or employer. Particularly the views related to SuperMedia / Idearc (my former employer) the Yellow Pages publishing industry, saturation distribution of phone books, or political related discussions.
I offer proven, tested, and verified local Search Engine Marketing advertising strategies to folks in Dallas - Fort Worth who are looking for honesty, results, a good value and accountability.
Do not hesitate to ask me SEO/PPC related questions. I have a true passion for Local Search Marketing.
I am also a Board of Directors Member for the Dallas Fort Worth Search Engine Marketing Association. Join Me for Our Next Meeting at http://www.dfwsem.org
call me: 214-267-9553
or email: dallasSEOguru@gmail.com
*I promise to respect your privacy while posting on this blog.