SEO Prices: Why some SEO companies charge by how much you can afford vs time and materials.

August 22, 2011

image

How much can someone charge for SEO.

For some SEO companies it depends on how  big your company or wallet can afford. Does the owner drive a Mercedes out front? Do you have a fancy office?

For us it comes down to our onsite and offsite seo schedule, where you currently rank on a ranking report, and how competitive your target market keywords.

We also charge for the meta tag and title work for existing pages inside the schedule, but have a limit to the number of pages per month.

We charge extra for posting content not going into a CMS (content management system like WordPress.)

We also charge extra for AdWords invoices, etc. Standard reporting is included in the schedule and everything we do our clients own.

We also charge for each additional niche site.

The real crooks charge by keyword. I would steer clear of those folks.

Also stay away from the $100-$200 per page folks.

Do they offer topical blog, one-way site, news, video, and article link building? Real SEO includes link building, afterall 60% of your ranking is offsite SEO and 40% is onpage!

If the company doesn’t include content, call metrics, or conversion optimization, don’t walk…. RUN!!!!

P.S. You can signup to resell our services at http://www.smbseo.com/new-sales-person or signup for service at http://www.smbseo.com/store


Tired of Managing Complex IT Solutions? Costs Always Going Up? Want Marketing Collaboration and Social Media?

February 14, 2011

Are you a CIO, IT Professional, or Marketing Manager for a corporation or small business?

Having trouble with IT solutions, bandwidth, or social collaboration?

I am working with a new cloud based application service delivery platform that is perfect for any organization. It is a professional virtual desktop that works with all devices, on any platform, and any enterprise or application.

This new solution will allow you to:

  • Cut Costs and Reduce Downtime
  • Increase Employee Productivity
  • Handle Web and Information Security & Backup Peace of Mind
  • Single point of contact for all your IT needs

and includes:

  • Microsoft Office
  • Web2.0 Applications
  • Administrative Console
  • 3G-10G Storate
  • Web Conferencing
  • SEO Management Dashboard
  • Business Continuance
  • Collaboration Tools

with

  • Access from Anywhere and Any Broadband Enabled Device!!!!!!

 

Email me to share the real scoop!

mike (at) smbseo (dot) com

 

Cheers!


SuperPages.com ad distribution blogs, I wonder who is responsible?

April 10, 2010


Take a look at the links and blog posts below, who do you think is responsible for distributing this content?

A & S Whitestone Nursery, Whitestone, NY : bird baths
A & S Whitestone Nursery, www.superpages.com Whitestone, NY, supermedia, African Violets, Animal Traps, Aquatic Plants, Baskets & Planters, Bedding Plants, Bird Baths, Bird Food & Supplies, Blooming Plants, Bonsai, Bonsai Trees, Books, 
bird baths – http://bird-bath.net/
Kleen Kars Inc, Springfield, MA | Cars and Trucks Blog
By admin
Kleen Kars Inc www.superpages.com Springfield, MA Supermedia, Auto Financing & Loans, Truck Dealers, Auto Dealers, Used Cars,
Cars and Trucks Blog – http://carsandtrucksblog.com/
mcgowan’s Construction , Memphis, TN | Clothes Hangers
By admin
mcgowan’s Construction www.superpages.com Memphis, TN Supermedia * Additions , Architectural Services , Attics , Basements ,
Clothes Hangers – http://hangerscenter.com/
Lara Van Derschelden DDS Bothell, WA | Endodontics
By nunum
Van Derschelden Lara – Gentle Touch Dental Grp www.superpages.com Super Media, bond Treatments Braces Bridge Work Bridges cancer screening check-up Caps Clear.
Endodontics – http://endodontics.myblogtrade.com/
Zarria’s Cleaning Service, Atlanta, GA | carpet cleaning atlanta
By ronaldkonruff
Zarria’s Cleaning Service, www.superpages.com Atlanta, GA, supermedia, Accident Cleanup, Apartment Cleaning, Apartments & Condominiums, Area Rug Cleaning, Attics, Baseboards, Basements, Bathrooms, Bathrooms & Kitchens, Bedrooms, Blinds, 
carpet cleaning atlanta – http://cleaningatlantacarpet.blogspot.com/
Capital Insurance Agency Trenton, NJ « Motor Insurance
Capital Insurance Agency www.superpages.com Supermedia, Personal & Commercial Automobile Insurance, Accident Insurance Annuities Auto Insurance Claims Processing Collision Insurance Combination Policies Commercial Vehicle Insurance 
Motor Insurance – http://motorinsurance.tk/

I wonder whether the folks at “SkunkWorks” (or whatever they call the creative department at the poor company these days) know what is going on here? The massive amount of keyword rich domains taking advantage of this SuperPages.com created content is insane. Just setup a Google Alert for “SuperMedia” and you can see for yourself.

I know that they are getting a good amount of links from this activity, so maybe it is a trade-off they have no control over…. Kinda reminds me of Google using Yellow Pages for citations, but telling Yellow Pages to buy AdWords for traffic. Pretty funny post from a Local SEO about it.

I guess a link is a good link. Unless it has a malicious “links” intent. (BlackHat SEO Discussion in Dallas October 15th)

Dallas Search Engine Marketing

Although, I have always been known to say, “BlackHat, WhiteHat, Grey Head SEO.” Don’t believe all the ramblings about black and white folks. If you practice a holistic approach you consider all the strengths, weaknesses, and opportunities. Black Hat simply refers to not being a strict follower of “Google’s Guidelines, Terms, and Conditions” related to websites, content, etc.

Now, back to the blog posts with SuperPages.com content:

I am sure this was not outsourced to India as well? Considering they still think SEO is all about PageRank like it is some sort of SEO measurement worth discussing. They are not much worse than Yellow Pages organizations who fail to offer it because it takes time and isn’t something you can send to India or have 1 person “attempt” to manage 100+ accounts. When do they have time for ad testing,  content writing, link building, conversion and strategy? How many clients spend more than 500 per month and just getting over priced PPC management using outdated S.A.A.S like BidCenter, a tool originally built by this company they purchased named Inceptor years ago, …. which btw was not custom built for the level of true software as a service scale-ability needed to properly manage campaigns. Google’s MyClientCenter along with Editor are the best tools for massive scale-ability of paid search campaigns.  Longtail keyword build-outs are not something AdWords Resellers know how to “service,” just like actually doing customized bidding for broad, phrase, and exact match bids. Hey, atleast for clients that want to pay even more they still have the Inceptor.com website up!

Time to insert a random plug:

If you want expert Google AdWords PPC training, I recommend you attend the Google AdWords Seminars for Success2-Day AdWords PPC Training Course in Dallas

When: October 26th & 27th, 2010
Time: 9am – 5pm (registration starts at 8:30)

Where:
Embassy Suites Dallas – Market Center
2727 Stemmons Freeway
Dallas, Texas, 75207

*for future Dallas Search Marketing Training and Networking events near Dallas, just visit www.DFWSEM.org regularly.

OK, now sorry for that brief ADD/ADHD induced promotional plug…. where was I?

Oh yeah… I forgot.

We should not be forced to accept crappy PPC advertising service for a outragious price!

Here are the options on how to price pay per click ppc advertising management services from most providers.

 

FYI, this was originally a blog post that I never posted but decided today to modify and include a plug for Brad… why? When you attend training courses by experts like him, you really learn things that corporate trainers and wet behind the ears college grads making $12.00 per hour just don’t get!  Big PPC resellers tend to start shrinking the number of people, outsourcing to India, or forcing hundreds of accounts per “expert” to manage. How do you build an account properly dedicating it to someone? Corporate Crooks and big CEO pay doesn’t improve the situation. END RANT.

I myself, and folks in my organization, have attended Brad Geddes Google AdWords Seminars for Success and strongly recommend it for any of you folks working at SuperMedia expecting to continue a career in Search Engine Marketing.

Give me a call for details on a discount or promo code for the training!

v7ndotcom elursrebmem Just a few more days fellas. Glad I could lend a hand just too bad I was late to the party. Someone needs to build a directory of “internet challenge archives or something!?

I really am a nice guy…

aren’t I?


SMB SEO does great small business video production….. affordable!

March 17, 2010

Company Overview Videos.

Time to start a company that makes right what the corporate big guys do wrong!

Join me tonight for the next www.DFWSEM.org meeting!


My Rant……..The Next Bubble.

February 16, 2010

After reading a new article regarding the internet SEM investments and recent venture capital funding to WebVisible (another $20M), Reach Local (original $55M back in Oct 2007), and Yodle (recently funded with another $38M) I wanted to comment about The Next Bubble. Let’s discuss the what where and why investors are hot for SEM, Search, and what I see is still  groundbreaking opportunity in local search marketing consulting, as Greg Sterling’s blog pointed out here in his blog titled Screenwerk.

The thing about this topic is that it is both political, thoughtful, and very personal to me.

If you look at the success of Google (information from Wiki:) over the “somewhat” recent years-

Google Inc. (NASDAQGOOG, FWB: GGQ1) is a multinational public cloud computing and Internet search technologies corporation that hosts and develops a number of Internet-based services and products, generating profit primarily from advertising through its AdWords program. Google was founded by Larry Page and Sergey Brin while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, with its initial public offering to follow on August 19, 2004. Its headquarters, located in Mountain View, California, is often referred to as the Googleplex, which is derived from the number googolplex. The company’s stated mission from the outset was “to organize the world’s information and make it universally accessible and useful”, and the company’s unofficial slogan, coined by Google engineer Paul Buchheit, was Don’t be evil. It runs over one million servers in data centers around the world, processing over one billion search requests every day and about one petabyte of user-generated data each hour. Even the company’s name, Google, was a play on the large number googol to represent the large amount of information the company set out to organize.

From this house:

Google Started Here

to multi-million dollar complex in Mountain View California:

https://i2.wp.com/www.propertyinvesting.net/cgi-script/csNews/image_upload/default_2edb.googleplex.jpg

GooglePlex

Google is set to become the largest company in America.

Google Stock History

Google stock compared to GE and Exxon

Read the rest of this entry »


What is REALLY wrong with Yellow Pages company products and services?

February 4, 2010

Recently a few bankrupt Yellow Pages publishers sent letters to clients disclosing information regarding previous contracts and commitments.  Does this permit them to no longer follow SIZE & Seniority commitments to yellow pages clients?

Did you know that to curb massive revenue losses, as consumers have shifted away from print yellow pages phone books, the yellow pages industry is now offering ad seniority placement buyouts?

When Bell South began publishing mini-books other publishers quickly followed suit. When one does something… so does the other? Let’s not hope so!

Rumor is post-bankruptcy yellow pages directory publishers are considering offering “select clients” the option of jumping phone book directory placement (old contract agreements that outline size and seniority guidelines) with new “display ad placement buyout options”.

Seems like they will do anything to earn a buck, huh?

How can you trust a organization who fails to keep promises clients regarding these advertising investments. They made a commitment to the client that the ad they purchased would be placed by size and seniority from the date when the contract is signed. The print yellow pages industry has held the “decrease your ad and lose your discounts” AXE over clients heads to persuade clients into keeping ads for many years.  Is the Yellow Page industry selling products or services? Is the pricing fair? In my opinion the yellow pages industry needs to stick to products… not services.  Search Marketing service requires fulfillment and constant attention, something the print industry has very little experience in vs local advertising agencies.

Yellow Pages sites are attempting to become the local resellers of Google advertising. As a local search marketer, I don’t think the long contracts that leave little recourse and zero cancellation options in the event the Phone Book Companies PPC Management campaigns are not performing to expectations. In my opinion this is another means of continuing to grind the axe on cancellations. Without flexibility and a diverse offering (product portfolio) they are going to have continued issues with client churn.

Did you know that when you place advertising on Google’s AdWords interface, not only do you own the work produced when hiring a local search marketer, (I do not recommend  signing a 12 month contract , considering Google does not require such a contract to advertise) you also are able to see what changes your account manager and “PPC coach” made to your campaigns

PPC management Account Activity Reports prevent PPC Fraud by Google Guru

Next topic for Today:

Google Maps vs Yellow Pages searches:

Here is the graph continued and combined with Searches for Yellow Pages companies:

"Yellow Pages" is now obsolete

Who has experienced the greatest and/or most rapid decline in the Top IYP (Interactive Yellow Pages) & local search brand sites?


Notice how much Yelp.com gained compared to the decline of Superpages.com? This goes to show the consumer preference for review based sites  (and why Google was tendering an offer for Yelp.com)

FACT:  Did you know that Yellow Pages print directory usage has declined over 50%?

Has your “Yellow Page Rep” told you about the trends away from print and towards digital that is taking place?

Have print ad rates gone down to accomodate for the decline of print yellow pages and the industry fragmentation?

According to Greg Stewart from TMPDM, “Print Yellow Pages accounts for approx. 28% of Local Search.”

Primary Source of Local Business Information

I will go ahead and state my prediction: Yellow Pages Print usage will be less than 24% of Local Search by 2012! That means the phone books of 2005 (that were over 70+% of local search product or service queries) are now less than half as popular as they once were as a medium. (yet more phone books exist today than ever!

Do you think it is time the phone book publishing industry adapt to OPT IN vs a very misleading OPT OUT method? What are your thoughts? Take my poll!

Cheers,

Mike Stewart

“Your Dallas Local Google Guru”

BTW, Webformance Inc. will be offering call tracking to all clients. If you want to track your phone book, direct mail, email, Google, Video, Business Card, or other advertising investments and see which ones are really bringing the calls….. all you need to do is call: 214-267-9553!

“You can’t manage to get the best advertising if you can’t measure what advertising efforts work!” – Mike Stewart the Local Dallas Google Guru


The most important web marketing move in 2010 for local businesses is Google Place Pages

January 19, 2010

you might even qualify to be a favorite!

Here is an example of the window sticker Google sends out.

Google Favorite Place sticker for your business window

Google has taken a big bite out of local search with the local map results.

Local Search traffic details year over year

SuperPages.com's Network took the hardest hit, let's see if they can bounce back.

This information, combined with the fact that Google has over 65-70% of all online search volume, means Google Map local listing optimization is now more imperative than ever. These listings can be optimized based on the techniques of the most experienced Local Search Ranking Experts, such as David Mihm. When Google first offered map listings and optimization it was performed with phone verifications. Google has been working tirelessly on improving the manner in which it finds new listings (an area once dominated by Telephone Companies and relationships with national yellow pages publishers.)   Originally, businesses were listed heavily based on Proximity to Centroid or distance from the center of town. Google has improved the process of both claiming listings w/ phone verification and determining which results are ranked higher. They also rotate these listings.

An wonderful example of my previous efforts to optimize a map listing would be the “Criminal Attorney Dallas” search term. I optimized the listing for John Teakell while a partner at Milner Finn near downtown Dallas. I have had many examples of successful results.

Google also offers the best form of website statistic and traffic reporting. This is called analytics. If you have a website that does not have analytics, you desperately need to find a new local search marketing agency. Don’t expect to get this kind of advice from Yellow Pages publishers, the appear to concentrate on proprietary bid management systems which campaigns you never own and local internet yellow pages properties to distribute your ad dollars on. Considering the fragmentation in local search, this is not often the best strategy for local business owners and marketers.

Google completely dominates internet search.

November 2009

Rank Provider Searches (000) Share of Searches
All Search 10,002,458 100.0%
1 Google Search 6,546,172 65.4%
2 Yahoo! Search 1,525,964 15.3%
3 MSN/Windows Live/Bing Search 1,073,416 10.7%
4 AOL Search 280,311 2.8%
5 Ask.com Search 177,589 1.8%
6 My Web Search Search 101,586 1.0%
7 Comcast Search 47,746 0.5%
8 NexTag Search 34,314 0.3%
9 BizRate Search 29,044 0.3%
10 Yellow Pages Search 25,260 0.3%

Source: Nielsen MegaView Search

Considering what Google is doing with Geo, Video, Mobile, and more……. I think Google is a Great Bet for your business.

In December, Google rolled out 2 key changes to search:

  • Google now personalizes results based on history and location for all searchers
  • Google now blends search results with “Real Time” information such as Twitter.com

These are key changes that impact your business. Feel free to email me with your questions on Google Advertising Options for Your Local Small Business. Look forward to working with you in 2010!

Mike Stewart

“The Dallas Google Guru”

www.Twitter.com/DallasSEOguru

Office: 214-267-9553

Email: DallasSEOguru@gmail.com

pssst….. I forgot to tell ya…… Google Place Page listings are FREE!  The Optimization and higher rankings…. unfortunately not so FREE.


This just might be one of the greatest ad agency videos ever!

January 7, 2010

This is who I want to be when I “grow up”…… to heck with beinga ToysRUs Kid!

BooneOakley.com – Home Page – A different kind of ad agency

I want to grow up and be more like Boone Oakley!

  • Creativity is a vital component to any marketing plan. Dare to be different. Dare to step outside of the box.
  • If I learned anything from the failures of others….. don’t be afraid to FAIL!
  • The more often you fail….. the more often you succeed. Great Ideas start with Volume!

BTW, if you know of someone who builds Apps for iPhones or Android mobile browsers….. have them call me a.s.a.p.!


Multi-Level Marketing (MLMs) to Enter Search Marketing – Yellow Pages Publishers Beware!

December 30, 2009

Yesterday a former “advertising and multi media marketing coworker” asked me to join a AdzZoo Webinar.

I am forewarning and reminding folks that this blog is about myself and whatever else I feel motivated enough to share.

So on to my weak “uneducated” attempt at an AdzZoo Review:

First and foremost, the folks bringing you AdzZoo, all appear to each have many years of experience in Sales, Network Marketing, and Venture Capital/Investments.

As someone else put it here:

If you take at look at the executive team at Adzoo, they are primarily made up of old-school sales and marketing people. Which begs the question, what does someone over the age of 60 who came from marketing know about an industry that is realistically less than 10 years old and which changes by the month? The answer is obvious- very little.

AdzZoo’s team has sales experience. The folks at the Online and Print Yellow Pages seem to have more “Internet Marketing” (cough** ADVERTISING SALES **) experience and are a bit more grounded vs the pump you up and send you out nature of an MLM. Although if you have ever seen a ridiculous attempt at pumping folks up, you should see Scott Klein’s Tomorrow Show Today broadcasts or Idearc’s local sales meetings! lol
The level of search engine marketing training coming out of Idearc is very basic at best. Don’t expect advice from Idearc’s “trained media consultants” to be any better than an AdzZoo rep.


AdzZoo Offers PPC
:  So do the Yellow Pages. Although AdzZoo says it focuses on PPC initially until organic rankings can take effect and produce the results as promised. Boy are they making a promise with AdzZooClientLeave Behind

Is this guarantee doable? Sure, give me $300 cash and I can also guarantee that I can get you on the first page of Google…. but at what cost and for how long? This is were accountability and service come into play folks!

They Offer Landing Pages: Well, the Yellow Pages sorta does this…… (AT&T more so than Idearc.) To be honest with you AdzZoo seems to be kicking yellow page website designers asses. This is horrific!

They Offer Google LBL (Google MAPS): So does Idearc/SuperMedia via Google crawling and indexing Superpages.com results, but Idearc does not recommend or offer support to claim listings which is what Google recommends.
Now some will argue that they are charging clients for what is FREE, as is the case with Google Maps, is a scam. But, if you consider the amount of listings that are unclaimed of folks who do not even have the basic understanding of local search, it maybe argued that AdzZoo is providing better service than that of IYP companies such as Local.com, CitySearch, and Superpages.com. Part of the Google Map listings are based on Google Maps Local Ranking Factors and another component is the Local Business Sponsored Link Ads which is a pay-per-click Adwords option to get in the maps. Now this is a strategy I always recommend for PPC clients

For years, I’ve recommended to clients to claim the businesses local business listings on Google. It is FREE and just takes a few minutes. Claimed listings are ranked higher than listings that are not claimed. Google Maps has taken a big hit to the Internet Yellow Pages companies like Idearc/SuperMedia’s www.Superpages.com Here is a video from Google on claiming your listing for FREE. David Mihm has a list of the local search ranking factors here:

Yellow Page sites traffic on decline due to Google Map display on SERPs

AdzZoo doesn’t have a website ranked in the top 25 of all sites, but if you have looked at SuperPages.com or other online Yellow Pages site traffic, you can see that Google has cut a big chunk. As well as the fact that keyword searches for “Super Pages” or “Yellow Pages” on Google are down significantly. This was caused not by the Yellow Pages consumers adapting or going directly to the sites directly (approx. 30% of SuperPages.com’s users visit the site directly vs clicking from Google Search Results,) but Google done a better job over the years of catching and surpassing to the folks at the Yellow Pages after the early days of the internet. The maps has made huge dents in the Internet Yellow Pages industry revenues.

New Slogan

In the early years, the yellow pages got ahead of Google by leveraging the print data and phone company listing information on its internet brands, such as http://www.SmartPages.com, YellowPages.com, http://www.Superpages.com etc.  (Currently they are getting beat in innovating subscriber’ship’ by YELP, AngiesList.com, and other hyper-local directories. I believe a good measurement of success for any directory is the number of subscribers.)  When you own the listing data (like Verizon or GTE or Southwestern Bell) it makes it easy to have more than a startup company like Google. This is no longer an advantage as Google has improved the ability to find and collect the listings data. What hurt the print yellow pages telephone company publisher before, competition from independent publishers who now have telephone company listing data without the huge costs associated with it,  is now impacting the future success of the industry. One of the reasons Idearc is the land of discontent to some degree. Hard to sell clients on SuperPages.com when it is less than 10% of local internet advertising.

I would have thought that a local directory would have already joined the Google Content Network and work-out a better and stronger relationship with Google. One that benefits advertisers and the publishers. Givin’ the cash that Idearc CEO Scott Klein is bragging about being in the bank, one would think that he could bring that to the table with Google. Stop trying to beat Google Scott…. this is not Coke vs Pepsi…. this is Coke vs Hansens.

As you can see by the chart above, less and less folks are looking for Yellow Pages.  All of this has resulted in a shift away from traditional print publishers for the internet space. I am not terribly optimistic about multi-level marketing (MLMs), but I will say that AdzZoo seems to have an edge on my previous employer Idearc Media.

Multi-Level Marketing offers low start-up costs, low overhead, strength in commitment, an endless supply of sellers. For a product that can be simplified such as AdzZoo is attempting to do here, I have a feeling that if the “Campaign Managers” can become educated and accountable, this may be a legitimate entrance of MLM’s in the traditional local small business advertising market.

AdzZoo will have more sales reps than Yellow Pages. AdzZoo’s sales reps will have individual websites. AdzZoo will have more “sales and promotion” websites than phone book publishers. I was one of the few that recommended Idearc adapt personal blogs and pages for Media Consultants. Idearc doesn’t seem to want folks selling internet marketing to utilize more than 20% of his or her brain apparently! lol

AdzZoo Offers SEO: WINNER WINNER CHICKEN DINNER. Traditional phone book publishers have yet to figure out a means of monetizing search engine optimization. The fact that AdzZoo is entering the market with an SEO offering is why I feel they are going to have a strong impact on local search sales. For years I, MIKE STEWART, have bitched, moaned, and groaned about my previous employer, Idearc Media, lack of focus on organic search beyond focusing on ranking Superpages.com. I had a few recommendations on how to do it, but Bill Brewer the new guy in charge of Idearc’s National Sales and Local Texas Sales Office decided to let me go vs. allowing me to opportunity to change the course and influence the direction of Idearc. But hey, I only put 9 years into the organization. What did I know about selling and servicing advertising for local businesses? Idearc wants telemarketers. They should have just became AdzZoo if you ask me! lol

Simply put, SEO & Social Media Marketing is where local internet small business marketers need to be. Paid Search marketing costs will continue to increase as the volume of searches increases. Although conversion rates and clicks per user are dependent on landing page optimization, paid search will continue to become more expensive vs less. Equity deals will also become the norm.

I am somewhat concerned about AdzZoos use of a subdomain for clients page. I don’t think Google will rank multiple AdzZoo pages for the same keyword on the first page. I agree with AdzZoo that seldom do consumers see more than the 1st or second page. Those other “gazillion” results mean very little. Google’s talent in indexing those is almost a waste if you ask me! The use of subdomain is very similar to what I recommended to Idearc as a Media Consultant for SEO, www.Ecordia.com ‘s Content Hub.

I have a feeling folks would be more inclined to purchase “ambiguously priced search marketing programs from friends and family with the latest get rich quick scheme to make money leveraging a business owners network vs a 12 month contract for only Google Pay Per Click Management that is irreversible and backed by credit and collections attorneys in the event something go wrong. You see, if Idearc / SuperMedia ‘s SMLOCAL does not produce results, which happens often, since they offer very little (if anything) as far as landing page optimization (unlike AT&T Yellow Pages.com who recently partnered with WebVisible to create landing pages,) you still get stuck with the management fee. In most cases they charge clients 12 months at $700-800.00 per month to “manage” basic pay per click campaigns on Google and Superpages.com with a targeted monthly spend of around 2000.00 per month. So total fees are around 2700.00 per month for only Pay Per Click advertising. Not a very good value if you ask me considering the churn in consultants and clients not getting to own the work they paid Idearc / SuperMedia to produce, but hey… they are in it for the profit folks! If it wasn’t for the Executives at the Unions, very few folks would be able to live like Idearc’s CEO Scott Klein. Let’s say you get behind on your bill due to the lack of true calls from Idearc’s lack of management of Google dangerous content network and decide to cancel your account with Idearc / SuperMedia, now you get to start building your own Google campaign from from scratch.

The one simple reason’s my business plan will succeed…. there is only one method of doing local correctly:

Partner a Website Developer with a talented Search Engine Optimizer who both specialize in Social Media. Build that around a team of talented Pay Per Click Paid Search Professionals, add an honors graduate Video Developer from the Dallas Art Institute, and you have the ultimate offer in local internet marketing.

Call SMB SEO.  214-267-9553

Now…. duplicating this process over and over? That takes money. Something I am not so fortunate to have enough of, unlike Idearc & Scott Klein or the folks at AdzZoo!

For only $300.00 to join AdzZoo, I think I might just try it. Seems to have potential to work well for folks in lesser populated and internet savvy areas outside of Dallas. Heck, AdzZoo and my knowledge of local search marketing might be a heck of a combination! Although, I am skeptical about AdzZoo’s ability to achieve high Google rankings in urban and suburban markets that have above average computer usage, I feel they may be a better offer than traditional print Yellow Pages internet marketing offerings.

Please feel free to discuss this! If you want to remain private just let me know and I will edit your comments before approving them!

I hope everyone has a prosperous and memorable 2010! Happy New Year!

Cheers,

Mike Stewart

The Local Dallas Google Guru

P.S. Don’t forget to comment. I can’t wait to finish http://www.YellowCrooks.com. Thanks to Scott Klein for the great idea! Look for it to launch in 2010! Look for Internet Yellow Pages companies to IP block it in 2010! LOL

Accountability and Fulfillment….. who will win? The MLM or the IYP?

Here is another video review of AdzZoo:



Entrepreneurs Can Change the World – A Must See Short Clip

December 22, 2009

You can change the world. Remember when you were a kid?


I can now sleep at nite. Can a real car do a loop to loop?

December 5, 2009

Simply amazing feat. I have always wondered if this is possible! I remember the matchbox toys as a kid!


New Data on Social Media Marketing from BIA Kelsey

December 4, 2009

Social Media Marketing on the Rise by Mike Boland at Kelsey

UMass Dartmouth’s Center for Marketing Research has released its annual study of social media marketing, showing that a whopping 91 percent of firms use at least one social media tool. This is up from 57 percent two years ago.

One caveat here: This is among the “INC. 500″ fastest growing private companies in the U.S. Though the figures show sharp growth, the sample would tend to include more technically savvy companies and thus skew results in favor of higher adoption. There’s nothing wrong with this — the figures are directionally relevant — but it shouldn’t be seen as representative of the overall market.

Consider the small businesses, for example: They’re known to be at the lower end of the technology adoption scale — not to mention their lack of dedicated digital marketing resources. In our small-business marketing survey (LCM Wave 13), 32 percent of respondents report intention to use social media marketing in the next year but only 9 percent reported they currently use Twitter.

This will be a key topic discussed in a panel about social media and local marketing on Day 1 of next week’s Interactive Local Media conference. In the meantime, here are some other data points from the UMass study, as reported by eMarketer.


What is Search Engine Optimization?

November 25, 2009

What is Search Engine Optimization? Why would you ask an SEO? I think the best person to ask is Google!

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading “Sponsored Links”) as well. Advertising with Google won’t have any effect on your site’s presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.

Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Some useful questions to ask an SEO include:

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe? How do you measure your success?
  • What’s your experience in my industry?
  • What’s your experience in my country/city?
  • What’s your experience developing international sites?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index. Here are some things to consider:

  • Be wary of SEO firms and web consultants or agencies that send you email out of the blue.Amazingly, we get these spam emails too:

    “Dear google.com,

    I visited your website and noticed that you are not listed in most of the major search engines and directories…”

    Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night”
    diet pills or requests to help transfer funds from deposed dictators.

  • No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
  • Be careful if a company is secretive or won’t clearly explain what they intend to do.Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
  • You should never have to link to an SEO.Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.
  • Choose wisely.While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html.
    While Google doesn’t comment on specific companies, we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
  • Be sure to understand where the money goes.While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results,
    but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.
  • What are the most common abuses a website owner is likely to encounter?
  • One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

    Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

  • What are some other things to look out for?
    • owns shadow domains
    • puts links to their other clients on doorway pages
    • offers to sell keywords in the address bar
    • doesn’t distinguish between actual search results and ads that appear on search results pages
    • guarantees ranking, but only on obscure, long keyword phrases you would get anyway
    • operates with multiple aliases or falsified WHOIS info
    • gets traffic from “fake” search engines, spyware, or scumware
    • has had domains removed from Google’s index or is not itself listed in Google
  • There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

    If you feel that you were deceived by an SEO in some way, you may want to report it.

    In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:

    Federal Trade Commission

    CRC-240

    Washington, D.C. 20580

    If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.

An SEO is a person who can help your website become an authority on Google. They can do the things necessary to get your site ranked, help your potential customers become conversations, and the conversations turn into dollars.

An SEO helps you make money on the internet. Some SEOs over promise and under deliver. Some SEOs have a good reputation. Some SEOs have a bad reputation. I think that what decides whether a SEO firm is worth his muster is what kind of ideas do they have. What are they going to do beyond “optimizing your website” that is what dictates whether Google sees your site as a local authority on your subject.

Give me a call to discuss this further or feel free to comment in this blog.

Cheers,
Mike Stewart
http://www.DallasSEOguru.com <—— new site coming soon…. stay tuned!


10 Steps to help your Dallas area business survive and thrive during the Economic Recession from Dallas Google Guru…

October 28, 2009

10 Steps to help your Dallas area business survive and thrive during the Economic Recession…

10 Steps to Help Your Dallas Area Business Survive & Thrive During the Economic Recession

Mike Stewart the Dallas Google Guru is here to help!


Hendrick Motorsports 25th Anniversary Chevrolet Camaro

October 28, 2009

webformance-logo1.png

Introducing the Hendrick Motorsports 25th Anniversary Chevrolet Camaro

 


Name:  hendrick.jpg Views: 2819 Size:  41.0 KB .

Superior Chevrolet is excited to present this week’s Dream Car of the Week – the Hendrick Motorsports 25th Anniversary Camaro! The Hendrick Motorsports 25th Anniversary Camaro commemorates Hendrick Motorsports’ Silver Anniversary and includes upgrades such as:

PERFORMANCE DATA:

  • 582 BHP @ 6400 RPM
  • 546 lb. ft. @4000 RPM
  • 1/4 Mile in 11.9 @120 MPH
  • 0-60 MPH in 3.9 Seconds

  • TVS 2300 Supercharger System
  • High Flow Intake System
  • Low Restriction Exhaust System
  • Carbon Fiber Rear Difusser
  • Short-throw Shifter
  • Carbon Fiber Front Splitter
  • Hendrick/Callaway Nine Spoke Wheels
  • Hendrick & Callaway Badging
  • Carbon Fiber Rear Spoiler
  • Carbon Fiber Rocker Panels
  • “PowerWindow” Hood

This Camaro has 582 horsepower, can accelerate from 0-60 mph in 3.9 seconds, and can cover the quarter mile in 11.885 seconds @ 120.1 MPH on street tires!


MSRP: $76,181

http://www.autoweek.com/files/dreamcar/Hendrick25/

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Google share of search almost 77 percent of searches on the web.

October 27, 2009

Mike Stewart is the local Google Guru of Dallas

 

In my opinion this sort of  information deserves a post of its own. New statistics on Google’s share of search. Good SEO’s pay close attention to what is going on with the Search Engines as much as they focus on driving clicks and conversions to clients.

I was on top of things when the industry recognized the lift from image and video hosting sites and the effect on content distribution. I’m also paying close attention to mobile search, social media, and content distribution. This is much more complicated to follow than simple Interactive Directory marketing or PPC campaign advertising and marketing.

This is one of the reason’s why High Performing and passionate SEO’s enjoy working with clients that are open-minded and willing to work with creative thinkers vs your average web developer or publisher. If Google represents 77% of search, doesn’t it make sense to spend the majority of your internet advertising dollars (internet marketing budget) on Google? Many publishing companies force you to put money on networks they own vs going to the source of the traffic. I have not personally met a client that only focused on quality. Even quality leads do not result in sales. Clients need as many lead opportunities as possible in addition to quality leads (phone calls, orders, appointment requests).

According to iCrossing: Google’s Share Of Search Almost 77 Percent

at SearchEngineLand

We received some interesting data from search agency iCrossing yesterday. The data show US search market share percentages and distribution quite different than the major traffic metrics firms. The company says its numbers are “based on a large representative sample of Fortune 1000 companies, across all major verticals,” which use its search tracking tools.

Accordingly the iCrossing data show US September natural search market share to be the following:

  • Google 76.7 percent
  • Bing (increasingly slightly from Aug to) 8.2 percent
  • Yahoo (decreasing to) 11.1 percent
  • AOL and Ask show “precipitous declines”

This is how iCrossing characterized the data in an email to me: “it represents actual traffic received from engines, as picked up by our own analytics tracking across enterprise level sites, as opposed to all traffic on the Web.”

Compare comScore data for September:

Picture 11

Compare Hitwise:

Picture 12

The Bing numbers are relatively close in the data above but iCrossing shows Yahoo with a significantly smaller share than either comScore or Hitwise. And while those services both seem to show a stable core of usage for Ask and AOL search, iCrossing reflects losses for those engines.

Here are some visual representations of the iCrossing numbers:

Picture 13

Picture 14




Kaitlyn… which one of these cars is the fastest streetcar in Dallas? Who is the fastest SEO?

October 24, 2009

I love fast cars.

I love the GM LS1 Engine Series and Platform

I even started the Group on LinkedIn.com

Kaitlyn...which one is the fastest streetcar? C5Vette.Srt-8.o... on Twitpic

My wife was stoked the day she found out her 4 DOOR 425hp Charger SRT-8 was faster than my (Mother’s former) Magnetic Red Metallic 2004 Corvette C5. Still doesn’t come close to my 2000 Pontiac Trans Am WS6. It has run a best of 6.19 @ 110 in the 8th mile at Texas Raceway in Kennedale Tx on 680rwhp. It made a best of 730rwhp on 200 shot nitrous pills at Real Performance Motorsports in Lewisville Tx. ” DFW’s Fastest Late Model Speed Shop” on nitrous and 460rwhp with an all-motor tune.  I have had the car for about 3 years now. It is a blast to drive. I have been “optimizing” it as a true enthusiast.

dfw fastest streetcar,webformance,high performance,trans am,drag racing,408 trans am
Engine Modifications:

408ci LQ9 (Escalade) LS1 Iron Block

4.00 Eagle Crankshaft

LS3 / L92 Heads

RPM Custom 236/248 Camshaft

GMPP Carb Intake modified by Aaron @ IntakeElbows.com

60lb per hr Fuel Injectors

NX Gemini Nitrous Plate (200-400hp)

Driveline:

TH400 A3 GM transmission

Vigilante 3600 stall Nitrous Converter

9 inch Moser (Ford) rearend w/ 3.89 gear (full spool)

Ratchet Shifter

I will be at Texas Raceway tomorrow for the Fall Cruise. See you there!

Updated videos from the cruise….

PhotobucketPhotobucket

a few other pics I shared via twitpic-logo

Kaitlyn's favorite set of monkeybars. she is so cool. #COOLCH... on Twitpic

My Co-Pilots.....not the beer though. Go Texas Tech. Racing i... on Twitpic

Expert detail work by Cody in the Dallas Tx area... call 817-... on Twitpic

Anyone want to go for a quick little race? Outside watching k... on Twitpic

A friend of mine Jeff Swope and I came up with the branding for Webformance Inc.

A friend of mine Jeff Swope and I came up with the branding for Webformance Inc.