SEO Prices: Why some SEO companies charge by how much you can afford vs time and materials.

August 22, 2011

image

How much can someone charge for SEO.

For some SEO companies it depends on how  big your company or wallet can afford. Does the owner drive a Mercedes out front? Do you have a fancy office?

For us it comes down to our onsite and offsite seo schedule, where you currently rank on a ranking report, and how competitive your target market keywords.

We also charge for the meta tag and title work for existing pages inside the schedule, but have a limit to the number of pages per month.

We charge extra for posting content not going into a CMS (content management system like WordPress.)

We also charge extra for AdWords invoices, etc. Standard reporting is included in the schedule and everything we do our clients own.

We also charge for each additional niche site.

The real crooks charge by keyword. I would steer clear of those folks.

Also stay away from the $100-$200 per page folks.

Do they offer topical blog, one-way site, news, video, and article link building? Real SEO includes link building, afterall 60% of your ranking is offsite SEO and 40% is onpage!

If the company doesn’t include content, call metrics, or conversion optimization, don’t walk…. RUN!!!!

P.S. You can signup to resell our services at http://www.smbseo.com/new-sales-person or signup for service at http://www.smbseo.com/store

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Tired of Managing Complex IT Solutions? Costs Always Going Up? Want Marketing Collaboration and Social Media?

February 14, 2011

Are you a CIO, IT Professional, or Marketing Manager for a corporation or small business?

Having trouble with IT solutions, bandwidth, or social collaboration?

I am working with a new cloud based application service delivery platform that is perfect for any organization. It is a professional virtual desktop that works with all devices, on any platform, and any enterprise or application.

This new solution will allow you to:

  • Cut Costs and Reduce Downtime
  • Increase Employee Productivity
  • Handle Web and Information Security & Backup Peace of Mind
  • Single point of contact for all your IT needs

and includes:

  • Microsoft Office
  • Web2.0 Applications
  • Administrative Console
  • 3G-10G Storate
  • Web Conferencing
  • SEO Management Dashboard
  • Business Continuance
  • Collaboration Tools

with

  • Access from Anywhere and Any Broadband Enabled Device!!!!!!

 

Email me to share the real scoop!

mike (at) smbseo (dot) com

 

Cheers!


SuperPages.com ad distribution blogs, I wonder who is responsible?

April 10, 2010


Take a look at the links and blog posts below, who do you think is responsible for distributing this content?

A & S Whitestone Nursery, Whitestone, NY : bird baths
A & S Whitestone Nursery, www.superpages.com Whitestone, NY, supermedia, African Violets, Animal Traps, Aquatic Plants, Baskets & Planters, Bedding Plants, Bird Baths, Bird Food & Supplies, Blooming Plants, Bonsai, Bonsai Trees, Books, 
bird baths – http://bird-bath.net/
Kleen Kars Inc, Springfield, MA | Cars and Trucks Blog
By admin
Kleen Kars Inc www.superpages.com Springfield, MA Supermedia, Auto Financing & Loans, Truck Dealers, Auto Dealers, Used Cars,
Cars and Trucks Blog – http://carsandtrucksblog.com/
mcgowan’s Construction , Memphis, TN | Clothes Hangers
By admin
mcgowan’s Construction www.superpages.com Memphis, TN Supermedia * Additions , Architectural Services , Attics , Basements ,
Clothes Hangers – http://hangerscenter.com/
Lara Van Derschelden DDS Bothell, WA | Endodontics
By nunum
Van Derschelden Lara – Gentle Touch Dental Grp www.superpages.com Super Media, bond Treatments Braces Bridge Work Bridges cancer screening check-up Caps Clear.
Endodontics – http://endodontics.myblogtrade.com/
Zarria’s Cleaning Service, Atlanta, GA | carpet cleaning atlanta
By ronaldkonruff
Zarria’s Cleaning Service, www.superpages.com Atlanta, GA, supermedia, Accident Cleanup, Apartment Cleaning, Apartments & Condominiums, Area Rug Cleaning, Attics, Baseboards, Basements, Bathrooms, Bathrooms & Kitchens, Bedrooms, Blinds, 
carpet cleaning atlanta – http://cleaningatlantacarpet.blogspot.com/
Capital Insurance Agency Trenton, NJ « Motor Insurance
Capital Insurance Agency www.superpages.com Supermedia, Personal & Commercial Automobile Insurance, Accident Insurance Annuities Auto Insurance Claims Processing Collision Insurance Combination Policies Commercial Vehicle Insurance 
Motor Insurance – http://motorinsurance.tk/

I wonder whether the folks at “SkunkWorks” (or whatever they call the creative department at the poor company these days) know what is going on here? The massive amount of keyword rich domains taking advantage of this SuperPages.com created content is insane. Just setup a Google Alert for “SuperMedia” and you can see for yourself.

I know that they are getting a good amount of links from this activity, so maybe it is a trade-off they have no control over…. Kinda reminds me of Google using Yellow Pages for citations, but telling Yellow Pages to buy AdWords for traffic. Pretty funny post from a Local SEO about it.

I guess a link is a good link. Unless it has a malicious “links” intent. (BlackHat SEO Discussion in Dallas October 15th)

Dallas Search Engine Marketing

Although, I have always been known to say, “BlackHat, WhiteHat, Grey Head SEO.” Don’t believe all the ramblings about black and white folks. If you practice a holistic approach you consider all the strengths, weaknesses, and opportunities. Black Hat simply refers to not being a strict follower of “Google’s Guidelines, Terms, and Conditions” related to websites, content, etc.

Now, back to the blog posts with SuperPages.com content:

I am sure this was not outsourced to India as well? Considering they still think SEO is all about PageRank like it is some sort of SEO measurement worth discussing. They are not much worse than Yellow Pages organizations who fail to offer it because it takes time and isn’t something you can send to India or have 1 person “attempt” to manage 100+ accounts. When do they have time for ad testing,  content writing, link building, conversion and strategy? How many clients spend more than 500 per month and just getting over priced PPC management using outdated S.A.A.S like BidCenter, a tool originally built by this company they purchased named Inceptor years ago, …. which btw was not custom built for the level of true software as a service scale-ability needed to properly manage campaigns. Google’s MyClientCenter along with Editor are the best tools for massive scale-ability of paid search campaigns.  Longtail keyword build-outs are not something AdWords Resellers know how to “service,” just like actually doing customized bidding for broad, phrase, and exact match bids. Hey, atleast for clients that want to pay even more they still have the Inceptor.com website up!

Time to insert a random plug:

If you want expert Google AdWords PPC training, I recommend you attend the Google AdWords Seminars for Success2-Day AdWords PPC Training Course in Dallas

When: October 26th & 27th, 2010
Time: 9am – 5pm (registration starts at 8:30)

Where:
Embassy Suites Dallas – Market Center
2727 Stemmons Freeway
Dallas, Texas, 75207

*for future Dallas Search Marketing Training and Networking events near Dallas, just visit www.DFWSEM.org regularly.

OK, now sorry for that brief ADD/ADHD induced promotional plug…. where was I?

Oh yeah… I forgot.

We should not be forced to accept crappy PPC advertising service for a outragious price!

Here are the options on how to price pay per click ppc advertising management services from most providers.

 

FYI, this was originally a blog post that I never posted but decided today to modify and include a plug for Brad… why? When you attend training courses by experts like him, you really learn things that corporate trainers and wet behind the ears college grads making $12.00 per hour just don’t get!  Big PPC resellers tend to start shrinking the number of people, outsourcing to India, or forcing hundreds of accounts per “expert” to manage. How do you build an account properly dedicating it to someone? Corporate Crooks and big CEO pay doesn’t improve the situation. END RANT.

I myself, and folks in my organization, have attended Brad Geddes Google AdWords Seminars for Success and strongly recommend it for any of you folks working at SuperMedia expecting to continue a career in Search Engine Marketing.

Give me a call for details on a discount or promo code for the training!

v7ndotcom elursrebmem Just a few more days fellas. Glad I could lend a hand just too bad I was late to the party. Someone needs to build a directory of “internet challenge archives or something!?

I really am a nice guy…

aren’t I?


SMB SEO does great small business video production….. affordable!

March 17, 2010

Company Overview Videos.

Time to start a company that makes right what the corporate big guys do wrong!

Join me tonight for the next www.DFWSEM.org meeting!


My Rant……..The Next Bubble.

February 16, 2010

After reading a new article regarding the internet SEM investments and recent venture capital funding to WebVisible (another $20M), Reach Local (original $55M back in Oct 2007), and Yodle (recently funded with another $38M) I wanted to comment about The Next Bubble. Let’s discuss the what where and why investors are hot for SEM, Search, and what I see is still  groundbreaking opportunity in local search marketing consulting, as Greg Sterling’s blog pointed out here in his blog titled Screenwerk.

The thing about this topic is that it is both political, thoughtful, and very personal to me.

If you look at the success of Google (information from Wiki:) over the “somewhat” recent years-

Google Inc. (NASDAQGOOG, FWB: GGQ1) is a multinational public cloud computing and Internet search technologies corporation that hosts and develops a number of Internet-based services and products, generating profit primarily from advertising through its AdWords program. Google was founded by Larry Page and Sergey Brin while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, with its initial public offering to follow on August 19, 2004. Its headquarters, located in Mountain View, California, is often referred to as the Googleplex, which is derived from the number googolplex. The company’s stated mission from the outset was “to organize the world’s information and make it universally accessible and useful”, and the company’s unofficial slogan, coined by Google engineer Paul Buchheit, was Don’t be evil. It runs over one million servers in data centers around the world, processing over one billion search requests every day and about one petabyte of user-generated data each hour. Even the company’s name, Google, was a play on the large number googol to represent the large amount of information the company set out to organize.

From this house:

Google Started Here

to multi-million dollar complex in Mountain View California:

https://i2.wp.com/www.propertyinvesting.net/cgi-script/csNews/image_upload/default_2edb.googleplex.jpg

GooglePlex

Google is set to become the largest company in America.

Google Stock History

Google stock compared to GE and Exxon

Read the rest of this entry »


What is REALLY wrong with Yellow Pages company products and services?

February 4, 2010

Recently a few bankrupt Yellow Pages publishers sent letters to clients disclosing information regarding previous contracts and commitments.  Does this permit them to no longer follow SIZE & Seniority commitments to yellow pages clients?

Did you know that to curb massive revenue losses, as consumers have shifted away from print yellow pages phone books, the yellow pages industry is now offering ad seniority placement buyouts?

When Bell South began publishing mini-books other publishers quickly followed suit. When one does something… so does the other? Let’s not hope so!

Rumor is post-bankruptcy yellow pages directory publishers are considering offering “select clients” the option of jumping phone book directory placement (old contract agreements that outline size and seniority guidelines) with new “display ad placement buyout options”.

Seems like they will do anything to earn a buck, huh?

How can you trust a organization who fails to keep promises clients regarding these advertising investments. They made a commitment to the client that the ad they purchased would be placed by size and seniority from the date when the contract is signed. The print yellow pages industry has held the “decrease your ad and lose your discounts” AXE over clients heads to persuade clients into keeping ads for many years.  Is the Yellow Page industry selling products or services? Is the pricing fair? In my opinion the yellow pages industry needs to stick to products… not services.  Search Marketing service requires fulfillment and constant attention, something the print industry has very little experience in vs local advertising agencies.

Yellow Pages sites are attempting to become the local resellers of Google advertising. As a local search marketer, I don’t think the long contracts that leave little recourse and zero cancellation options in the event the Phone Book Companies PPC Management campaigns are not performing to expectations. In my opinion this is another means of continuing to grind the axe on cancellations. Without flexibility and a diverse offering (product portfolio) they are going to have continued issues with client churn.

Did you know that when you place advertising on Google’s AdWords interface, not only do you own the work produced when hiring a local search marketer, (I do not recommend  signing a 12 month contract , considering Google does not require such a contract to advertise) you also are able to see what changes your account manager and “PPC coach” made to your campaigns

PPC management Account Activity Reports prevent PPC Fraud by Google Guru

Next topic for Today:

Google Maps vs Yellow Pages searches:

Here is the graph continued and combined with Searches for Yellow Pages companies:

"Yellow Pages" is now obsolete

Who has experienced the greatest and/or most rapid decline in the Top IYP (Interactive Yellow Pages) & local search brand sites?


Notice how much Yelp.com gained compared to the decline of Superpages.com? This goes to show the consumer preference for review based sites  (and why Google was tendering an offer for Yelp.com)

FACT:  Did you know that Yellow Pages print directory usage has declined over 50%?

Has your “Yellow Page Rep” told you about the trends away from print and towards digital that is taking place?

Have print ad rates gone down to accomodate for the decline of print yellow pages and the industry fragmentation?

According to Greg Stewart from TMPDM, “Print Yellow Pages accounts for approx. 28% of Local Search.”

Primary Source of Local Business Information

I will go ahead and state my prediction: Yellow Pages Print usage will be less than 24% of Local Search by 2012! That means the phone books of 2005 (that were over 70+% of local search product or service queries) are now less than half as popular as they once were as a medium. (yet more phone books exist today than ever!

Do you think it is time the phone book publishing industry adapt to OPT IN vs a very misleading OPT OUT method? What are your thoughts? Take my poll!

Cheers,

Mike Stewart

“Your Dallas Local Google Guru”

BTW, Webformance Inc. will be offering call tracking to all clients. If you want to track your phone book, direct mail, email, Google, Video, Business Card, or other advertising investments and see which ones are really bringing the calls….. all you need to do is call: 214-267-9553!

“You can’t manage to get the best advertising if you can’t measure what advertising efforts work!” – Mike Stewart the Local Dallas Google Guru


The most important web marketing move in 2010 for local businesses is Google Place Pages

January 19, 2010

you might even qualify to be a favorite!

Here is an example of the window sticker Google sends out.

Google Favorite Place sticker for your business window

Google has taken a big bite out of local search with the local map results.

Local Search traffic details year over year

SuperPages.com's Network took the hardest hit, let's see if they can bounce back.

This information, combined with the fact that Google has over 65-70% of all online search volume, means Google Map local listing optimization is now more imperative than ever. These listings can be optimized based on the techniques of the most experienced Local Search Ranking Experts, such as David Mihm. When Google first offered map listings and optimization it was performed with phone verifications. Google has been working tirelessly on improving the manner in which it finds new listings (an area once dominated by Telephone Companies and relationships with national yellow pages publishers.)   Originally, businesses were listed heavily based on Proximity to Centroid or distance from the center of town. Google has improved the process of both claiming listings w/ phone verification and determining which results are ranked higher. They also rotate these listings.

An wonderful example of my previous efforts to optimize a map listing would be the “Criminal Attorney Dallas” search term. I optimized the listing for John Teakell while a partner at Milner Finn near downtown Dallas. I have had many examples of successful results.

Google also offers the best form of website statistic and traffic reporting. This is called analytics. If you have a website that does not have analytics, you desperately need to find a new local search marketing agency. Don’t expect to get this kind of advice from Yellow Pages publishers, the appear to concentrate on proprietary bid management systems which campaigns you never own and local internet yellow pages properties to distribute your ad dollars on. Considering the fragmentation in local search, this is not often the best strategy for local business owners and marketers.

Google completely dominates internet search.

November 2009

Rank Provider Searches (000) Share of Searches
All Search 10,002,458 100.0%
1 Google Search 6,546,172 65.4%
2 Yahoo! Search 1,525,964 15.3%
3 MSN/Windows Live/Bing Search 1,073,416 10.7%
4 AOL Search 280,311 2.8%
5 Ask.com Search 177,589 1.8%
6 My Web Search Search 101,586 1.0%
7 Comcast Search 47,746 0.5%
8 NexTag Search 34,314 0.3%
9 BizRate Search 29,044 0.3%
10 Yellow Pages Search 25,260 0.3%

Source: Nielsen MegaView Search

Considering what Google is doing with Geo, Video, Mobile, and more……. I think Google is a Great Bet for your business.

In December, Google rolled out 2 key changes to search:

  • Google now personalizes results based on history and location for all searchers
  • Google now blends search results with “Real Time” information such as Twitter.com

These are key changes that impact your business. Feel free to email me with your questions on Google Advertising Options for Your Local Small Business. Look forward to working with you in 2010!

Mike Stewart

“The Dallas Google Guru”

www.Twitter.com/DallasSEOguru

Office: 214-267-9553

Email: DallasSEOguru@gmail.com

pssst….. I forgot to tell ya…… Google Place Page listings are FREE!  The Optimization and higher rankings…. unfortunately not so FREE.