Come join our sponsor smbSEO and yours truly at tonight’s meeting. If you need a pass to tonight’s event you can email me for one.
Dallas, TX (PRWEB) June 15, 2011
Pay Per Click –Some Super PPC Advertising Tips and Secrets
With all the buzz about social media dominating the discussion over the past year or so, a person might think PPC was a lost art, but nothing could be farther from the truth. PPC remains a viable form of search engine marketing, and for many businesses it’s still the cornerstone of their online marketing strategy.
Join DFWSEM on June 15th as Jim Gilbert presents “Pay Per Click –Some Super PPC Advertising Tips!”
About Jim Gilbert:
Jim is vice president of KeyRelevance and one of the co-founders of the DFWSEM. He has been involved in both organic and paid search engine marketing since the early ‘90s and spent his early years working with a number of iconic organizations, including Sabre and EDS. As a highly sought after speaker, and author of numerous articles and published studies on the industry, Jim is uniquely qualified to share insights learned through years of critical analysis and real-world experience creating and managing PPC campaigns for some of the largest and most high-profile names in business.
As the title implies, this presentation will focus on what the search engines don’t tell people about PPC, and will include:
■Some Super PPC Tips (for Google & MSN/Yahoo)
■Knowing what your company plans to do with PPC and the experience required to do it
■Measuring success and conversions
■Understanding and using the various keyword match types
■Understanding and using the various “negative” keyword match types
■Understanding and managing Quality Scores
■Managing Ad creative Rotations
■Understanding and utilizing “filters”
■Understanding and using Google Ad Extensions
■Brief introduction to Google’s “Product Listing Ads”
Top 10 Worst PPC Practices –
Jim will also give his list of the top 10 worst PPC practices to avoid.
PPC Account Reviews -Have Your Actual PPC Account Critiqued by an Expert Have specific concerns about an actual PPC campaign, or just want to show off PPC chops before the group? For the last 30 minutes of the meeting, Jim will be conducting live reviews of our members’ PPC accounts. If you would like to be considered for this PPC account review, please send an email to info (at) dfwsem.org with the URL of the site that you are using in your current PPC efforts (we will NOT need your account login information).
As is the case when DFWSEM does site reviews, the PPC account reviews will not be a collective “beat down” of the examples, but a way to find out what the audience is doing right and what someone might want to consider doing differently in order to deliver the best results for clients. Whether a PPC newbie or AdWords certified, folks will leave this meeting with a greater understanding of how to successfully create and manage highly effective PPC campaigns.
This month’s meeting is sponsored by smbSEO, a holistic Dallas area based local internet marketing agency dedicated to helping small businesses advertise on Google.
Renaissance Dallas Richardson Hotel
900 E. Lookout Drive Richardson, TX 75082
When: June 15, 2011 –Mixer 6:30 –7:00 p.m., Meeting 7-8:30 p.m., Social 8:30-?
Join DFWSEM or Renew
Membership Membership Types:
Individual -$150 per Year
There is no Charge for Individual members to attend monthly meetings.
Corporate Memberships -$300 per Year
Three people from the company can attend each meeting.
Additional seats can be purchased for $50 per year.
There is no charge to attend monthly meetings.
Nonmembers -Nonmembers can attend monthly meetings for $35.
About the DFW Search Engine Marketing Association (DFWSEM):
The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.