SuperMedia and Dex Merge 2012

August 22, 2012

Dex One Corporation and SuperMedia Inc. today announced that their Boards of Directors have approved a definitive agreement under which Dex One and SuperMedia will combine in a stock-for-stock merger of equals, creating a national provider of social, local and mobile marketing solutions through direct relationships with local businesses.

Upon closing of the transaction, Dex One shareholders are expected to own approximately 60 percent and SuperMedia shareholders are expected to own approximately 40 percent of the combined company.

Two ugly companies with a dim future get married and make one big ugly company with an even uglier future.

Why? It was planned years ago from the getgo. It is no longer a rumor.

Idearc and RH Donnelley both were loaded with debt. Both companies went bankrupt. The Paulson Hedge Fund has a stake in both companies. Both companies experience naked short sellers attacking the value of the business and manipulating the stock price. So much in common it makes you think they are perfect for eachother.

Idearc (one of the leftover marketing names from the “Verizon” brand development research) was doomed from the day Ivan (CEO of Verizon) decided to spin the company off with 9 billion in debt, without the assets or collateral to back it up. Idearc’s incompetent management team has no loyalty to the hardworking people (and teachers union) who invested in Verizon blue chip stock and subsequently lost it in Idearc stock. But Hedgefunds like Henry Paulson shorted the company and them bought both Dex and SuperMedia stock after bankruptcy. It was perfectly timed 2 years after SEC rules of course. No IRS penalties for Ivan! Just a bunch of unhappy business owners who have a great reason to hate the yellow pages.

It is this sort of Crony capitalism that sparked the Tea Party Revolution… But we at Idearc remembered Scott Klein the CEO ranting about his love of the Hope And Change Chicago politicians. I prefer supporting small businesses like the ones I have helped for the last decade. They despise this marriage.

Come to think of it, maybe it would be good if they reduced the saturation distribution business altogether?

yellow pages future

When I left SuperMedia in 2009 they still had over 80 sales reps in the local Dallas sales office. Last I heard they are down to less than 10 reps. The company has lost over 22% of its business year over year.

This is a move to keep the stock above $1 per share and avoid being listed only on the over the counter “pink sheets.”

Real small business online marketing takes a less “protectionist” 12 month contract product centric focus and a more holistic transparent client-side strategy that focuses on “content marketing.”


The Final Nail is In The Coffin, Bye Bye to Greater Dallas

July 27, 2012

20120727-012209.jpg
SuperMedia, the formerly bankrupt publisher of the Verizon Yellow Pages, will announce what will likely be another double digit revenue decline in print advertising during the company’s quarterly earnings call today July 27th.

What the company will likely not be sharing is the decision to discontinue what was once the most profitable directory in the company’s publishing footprint. The Greater Dallas Yellow Pages will not have a 2013 edition. Rumor is that the company is no longer making money printing the once ginormous brick of recycled paper waste material, which was once the most used local search tool in North Texas.

Am I heart broken? No! Besides today being my birthday, I am overjoyed that they finally came to their senses.

20120727-004907.jpg

Who still uses the yellow pages?
Since phone companies no longer have a monopoly on printing books and thanks to Google, smart phone technologies, and the advancement of online search and online content, Dallas area consumers no longer need a bulky yellow pages to find information. The phone books that still receive ad impressions are likely hyper local books in more rural non-urban markets, like the ones “Idearc Media” (the former pre-bankruptcy name of SuperMedia) bailed on.

Word is the company will continue to push digital offerings and more failed attempts to sell advertising via channel partners while failing to create digital assets of its own. They have repeatedly outsourced all attempts at “quality online marketing” not limited to even include the advertising for the yellow pages brand itself. Don’t expect the company to hire hundreds of copywriters and begin offering content marketing like my company SMB SEO.

Back in 2009, I had a meeting scheduled with Dave Bethea, former Executive Vice President of Sales for SuperMedia, to discuss ways to improve the company’s online offerings. I had been helping clients with online marketing and SEO for almost an entire decade. Dave was a good friend of the company’s CEO at the time Scott Klein. Dave and Scott both came from a background of selling materials and fasteners for the building industry. Nails, fasteners, and whatnot. In my opinion Dave should not have been put in charge of running an organization like the Verizon Yellow Pages. He had zero experience with a consultative sales approach and it showed. I cancelled my meeting with Dave and shortly thereafter left the company.

The discontinuation of the Dallas Book represents an official changing of the guard and further proves that my concerns were justified back in 2009.

The reasons why consumers don’t use the yellow pages has little to do with the fact that the yellow pages abused the power and influence it had on small to medium-sized businesses. Constant annual rate hikes. Penalties for decreasing budgets. While other companies protected the customer base with affordable ads that brought a rate of return, the yellow pages disregarded the rules of the marketplace and repeatedly found ways to manipulate earnings. From selling customers ads they clearly could not afford, to 13 month long life publications and new double double truck seniority ads, and countless other gimmicks and tricks squeezing more revenue while providing less and less value to clients.

I have always maintained that it was wiser to keep a client then be forced to replace one. When a publisher loses a customer due to overselling or errors a publisher might miss revenue from that particular enterprise permanently, sooner or later your new business opportunity dries up and you have managed alienate your potential customer base.

What the yellow pages did was simply getting a significant stake in the SMB profit margin. Today business owners are not extorted out of revenue by a local directional search monopoly.
Google offers affordable pay per click (PPC) ads that fit most budgets and combined with analytics and dynamic call tracking offers an awesome value to businesses. Organic search marketing also concentrates on content contribution, brand authority, and share of voice vs “who has the deepest pockets” to buy the biggest ad.

RIP Greater Dallas, you will not be missed. Businesses thank you for helping them grow over the years… Now GO AWAY!!!

20120727-012348.jpg


Dallas SEO Expert Testifies as Expert Witness in Federal Court

April 18, 2012

Dallas, TX (PRWEB) April 10, 2012 Search engine optimization expert Mike Stewart testified in late March before a United States Federal Judge during a hearing on motions in an international trademark case. Stewart, who operates Dallas-based SMBSEO, was an expert witness in the case regarding the impact of similar business names in the geotargeting environment of today’s search engines.

20120418-083833.jpg

The hearing, Civil Action number 3:10-CV-0165 in the United States District Court for the Northern District of Texas, Dallas Division, involved a Canadian owned company operating under the name Cash Store Financial Services, or CSFS, and a Dallas-based company operating as Cottonwood Financial. Cottonwood Financial operates short-term lending stores in several states under the trademarked name Cash Store. CSFS also operates similar stores in Canada under the name The Cash Store. Until recently, the similar names did not cause a problem because of the vast difference in geography and customer base.

However, CSFS is now a publicly traded company on the New York Stock Exchange and has several million US investors. They distribute information online and through hardcopy to US locations, often under the names CSF, CSFS, Cash Store Financial Services and The Cash Store. As US information distribution brings the CSFS branding across international borders, a trademark issue and brand dilution may be occurring. Cottonwood Financial is bringing legal action against CSFS in an attempt to prevent the Canadian company from using the Cash Store name.

During Mike Stewart’s expert testimony, he presented screenshots showing location-based search results pertinent to the case. He was able to show that searching from a computer with a Dallas-based IP address for terms like “cash store financial” or “cash store financial services” returned results indicating that the company had physical locations nearby. Canadian company CSFS does not have Cash Store locations in Dallas, but Cottonwood does. Google’s geotargeting logic, which attempts to align search terms with top results in the geographic area surrounding the user, causes the issue.

According to court documents, Cottonwood’s pleadings attempted to prove that the Dallas-based company would be harmed by the dilution of the trademark. Possible harm could include loss of business, negative brand connotations and dilution of online marketing efforts. They filed a preliminary injunction to prohibit CSFS from using the Cash Store name within US communications. CSFS filed a motion to dismiss the case.

According to court documents, dated March of 2011, Judge David C. Godbey stated that “Cottonwood does have a strong likelihood of making a case for dilution.” However, according to the most recent court documents, he has not determined whether Cottonwood made it’s case for all legal action requested. Last year, he granted a partial motion from CSFS to dismiss certain aspects of the case. At the same time, he also granted Cottonwood’s motion for preliminary injunction. CSFS will not be allowed to use the name The Cash Store in US communications until the case is fully decided. According to Mike Stewart, with his recent expert witness testimony, the pending final ruling from the court case may indeed go in Cottonwood’s favor.

Businesses that rely on search engine marketing or online branding should keep an eye on the outcome of this case. The implications already seen provide compelling reasons for businesses to take proactive actions like keyword research to ensure their trademark and online brand is not threatened.

About SMB SEO LLC SMB SEO LLC, a Dallas-based advertising agency, helps small and medium-sized businesses grow in revenue by dominating online, mobile and social media marketing channels. SMB SEO offers a cost effect, transparent, and holistic search engine marketing service solutions that includes Organic Search Optimization, Local Search Optimization, Paid Search Optimization, Link Buiding, Content Marketing, Listing Optimization, Video and Website Development services. SMB SEO recently relocated to the Urban Towers Offices in Las Colinas at 222 W. Las Colinas Blvd. Ste 1650 Irving, Tx 75039. SMB SEO is proud to be a corporate member of the Dallas Fort Worth Search Engine Marketing Association, the oldest and largest search marketing meetup group in the US. For more information, visit http://www.smbSEO.com.

About Cash Store The Cash Store is a trusted financial lending company with more than 270 locations across the country. The Cash Store specializes in providing customers with a fast and convenient way to meet unexpected financial expenses. The Cash Store is not the average lending company and prides itself on providing a stress free environment and simple approval process. For more information on services, visit The Cash Store on the web at http://www.cashstore.com.


What is the future of local small business advertising?

February 5, 2012

20120205-025824.jpg

With search marketing officially taking over traditional media marketing channels it is no surprise sleazy sales tactics still work for some Internet marketing providers.

check out what I got from ReachLocal recently:

20120205-030345.jpg

I will be sure to add some of the stats.

I just want you to understand that there is a difference between a backlink building content marketing SEO agency like SMB SEO and the product or platform specific Google Adwords reseller agencies and yellow pages.

In the month of July we created over 550 pages of content for less than 25 clients. This past January I had te responsibility for scheduling over 1,000 pages worth of offsite and onsite content marketing articles, blog posts, and pages for around 35 different businesses. Let’s see the yellow pages or ReachLocal folks provide that kind of Internet marketing strategy and schedules!

Just because my agency saves clients a boatload of money in PPC up charges by not paying anyone other than Google or Bing direct for clicks, doesn’t mean we are less effective or inferior to these larger marketing organizations. What they fail to offer:

Google Analytics
You own all the PPC campaign work
You own the PPC campaign account
CallMeasurement.com Call Tracking
woopra analytics
Custom Video Production
Web Ranking Reports Weekly
Niche Site Domain Development
Mobile Ads
Mobile Sites
PRWeb.com Press Releases
Local listing optimization
UBL Listing (universal business listing)
Localeze Data Center Listing


How Much Has Yellow Pages Usage Really Decreased?

November 21, 2011

News is that SuperMedia, the company that prints the Verizon Yellow Pages, is planning to discontinue publishing the Greater Dallas Yellow Pages after 2012. The reason for doing so is declined usage and very high costs to print and distribute.

The decline of yellow pages is not news to consumers, but tell that to the folks buying and selling the ads and you will get mixed opinions.

The companies are laying off headcount to save expenses, while investors are seeing -20% year over year decline in ad sales and little results since Google moved Marissa Mayer to Local Search User Experence years ago.

The big companies that are buying the big ads want you the smaller business to think that it generates a nice profit.

It only helps them squeeze you more, just like big PPC bids.

One of my clients actually said that he believes he breaks even on his ads but hoped they made his competitors keep spending to keep up.

For most small companies generating a profit is a challenge. The smallest margin is significant. Money wasted on ads that do not perform have a bigger impact on the smaller operations than the companies with the double double truck plus size ads.

So, how much has usage if the yellow pages really declined?

20111121-132226.jpg

More than 55%. The costs of the ads just took a little bit longer to come down the same. They still haven’t.

Might be why big banks and hedge fund guys like Paulson own stake in them, shorting the stock and playing the same game they did with home mortgages and derivatives.

The decrease in print distribution has even taken longer. In urban areas less than 20% of people will use the yellow pages for a local search. Mobile search via Google is the new phone book. You will see less and less big bulky books soon. SuperMedia and AT&T will begin focusing on rural market books once again. Day late if you ask me.

I expect SuperMedia to discontinue publishing other Metro area books as well as decrease distribution.

I do not expect them to share these new distribution or opt out of delivery numbers any time soon.

Btw, we are offering mobile sites that include a nice commission for my former media consultant coworkers.

Take a look at Lewisville Divorce Lawyers Mobile Website that my Dallas Internet Marketing Firm built.

Hammerle Finley used to spend big bucks on phone book ads. They are the small town general practice firm who made others spend big bucks. Hammerle probably doesn’t feel the same about what became of GTE Yellow Pages from the 90’s.

They are David to Goliath if you ask me.

Who uses the yellow pages?

20111121-133730.jpg


Why Paying a Monthly Retainer for Local SEO and PPC Makes Good Business Sense

November 16, 2011

In the old days you bought a display ad in the yellow pages to get calls from customers ready to buy.

These days you purchase a yellow pages ad so your established brand doesn’t lose potential phone calls to unknown and lesser quality brands who can afford the financing that the yellow pages offer. The bottom end churn for print YP is constant. Google doesn’t offer financing on pay-per-clicks and writers don’t finance content writing.

In 2002, 80% used the yellow pages to perform a local search. Today that number is less than 15% and phone book fragmentation (a way of looking at print competition) is at an all-time high.

Marketing dollar resource allocation has flipped over the years. The days of me giving Internet marketing advice to sell ads in phone books has been over for sometime.

20111116-074025.jpg

Businesses are struggling to dominate search the same way they dominated local search in the 90’s with big full-page and eventually double truck 2-page ads. The same style duopoly exists were you have a telco or main provider and second incumbent choice (AT&T + GTE/Verizon = Google + Bing/Yahoo Search Alliance.)

In the earlier days of search the businesses with names and domains that contained the product or service being offered including the city they served, such as “Dallas Auto Transmission LLC” naturally had an upper hand. It was easy to make a title tag match your business name. Optimization of a website required the efforts of a website coder and FTP access to the sites backend. SEO was all about meta-tags and links that were hard to come-by.

Today you will see:

  • 60,000 new websites will be added to the web
  • 2 million new videos added to YouTube
  • 1.6 million blog posts will be created (out of 150 million blogs)
  • 1.5 billion pieces of content will be added to Facebook
  • 200 million tweets will be tweeted on Twitter

Paid search ads with Google use to only costs pennies per click. Volume was low. Again things have changed. Paid search offers so much more than the past.

Things have gotten a bit more complex:
– mobile extensions
– local extensions
– site links
– retargeting
– promoted videos
– product feeds
– demographic targeting
– new channels of distribution
– new match types like modified broad match

It is easy to mistakenly dump hundreds of suggested keywords in a campaign and see quality scores never rise above a 4. Google makes it easy to spend your money or daily budget and target keyword searches via broad match types with non relevant ads. Buyer beware: You need an agency or consultant!

Great SEO starts with keyword research. Those keywords need to be put in a report and measures with rankings on search engines. You then need to create content, pages for the various keywords, both on your site and pointing to your site with anchor text. Social signals are also important. LoMoSo or local mobile social is the new Internet. NAP, or name address and number, mentions of your business are the key to local. This begins with data-center directory submission (the only real form of directory submission) which is not something you get from Outsourced India SEO providers.

Next, you must begin eating the elephant so-to-speak. Start with the low hanging fruit or keywords that have less competition and in many cases less volume. Quick rankings measured via Google Analytics as clicks. The short-tail competitive keywords take more offsite backlinks, more onsite content strategy, great NAP data, and the help of an experienced Internet marketer to reach success.

To build a successful Internet marketing campaign you need to have your SEO content strategy and PPC campaigns work together. PPC tells us what keywords drive impressions. Content marketing helps you rank for correlating keywords that you can add to your PPC Campaign and both help you test landing pages to perfection.

A SEO & PPC Monthly Retainer will allow you to gradually scale your efforts, rank for more keywords, and create great authoritative onsite content for your visitors. Mix in high volume with low competition keywords and you will monetize your efforts from the start.

Smb SEO’s retainer includes conversion optimization consulting, domain registration, quality hosting (not that slow GoDaddy hosting) and all the transparent reporting you need to make sure that you are not on a road that leads to nowhere. It also does not require a contract and the service is based on real-time and materials vs paying for the concept of SEO. You can only optimize a single page a couple of times before you must add new ones.

If this doesn’t sound like the services your “SEO company” provides, don’t walk…. RUN AWAY.

Call me at 214-267-9553 for a free ranking report and let’s see what is keeping you from making good business sense of your internet marketing.

Also, FYI, Tonight Google and Bing Representatives will Speak on “State of Search” at Dallas / Ft Worth Search Marketing Group…

Register at DFWSEM.org

20111116-083222.jpg


7 ways to get an internet marketing job

September 19, 2011

image

Unemployment has hit an all time high. Businesses are not hiring. Those that are highering are paying lower wages. The world economy has not recovered from the economic collapse of 2007/2008, especially the job market. In the US nearly 1 out of 9 are unemployed and 1 in 7 live in poverty. Just 5 short years ago only 1 in 4 were unemployed. Now more people than ever are looking for work. Despite all this doom and gloom news, digital marketing agencies are sprouting out of the woodwork. There is one industry that continues to grow at a rapid pace, this industry is the internet marketing business.

The internet provides many career opportunities for folks who otherwise might not have a job. This has been the case since the internet .com bubble.

Internet marketing related jobs in high demand include the following areas of skill:

° web design
° content writing and content management
° paid search analyst
° internet marketing sales and business development
° social media marketing managers
° SEO experts
° videographers

These positions maybe in-house for a big brand or with an internet marketing agency that works on behalf of a brand or company.
image

What skills do some of these positions require?

Web content writers must understand the importance of authoritative quality content on a company’s website. Businesses will pay money for unique content that can be added to the company’s website. Great content is also used to create links that point back to the company’s website from other sites, this is referred to as “backlinks” and this is an important factor in high search engine results rankings. If you are a decent writer or copywriter, there may be many opportunities for you to get a job as a web content manager.

SEO Experts may have a lot of different roles depending on the company. They may focus on linkbuilding from various websites to client or company websites, they may strategize an SEO budget and schedule for a client, and also be responsible for submitting content to blogs, article sites, and press releases. Some SEO skills might also include forum posting and website commenting. Social media marketing and content distribution is also an important area for an SEO strategist to understand. A strong knowledge of how the web works, how content management systems are used, and how automation tools can be used to improve a websites visibility are crucial to the success of an internet marketing SEO specialist. One thing is for sure, SEO strategy requires you to have an A.D.D. type approach, a short term memory (so you do not dwell on your failures and keep moving forward,) and plenty of time to attend conferences and training sessions or meetings like the Dallas Search Engine Marketing Association or http://www.dfwsem.org.

Paid search marketing experts manage PPC ad budgets on Google AdWords, Bing AdCenter, and other contextual ad networks including display and retargeting ads. This skill is especially suited for analytical data crunchers who have a knack for testing, analyzing, and filtering paid search ads and campaigns. These sort of skills and traits are not the same as SEO specialists. For most businesses, over 40% of internet marketing budgets should go towards paid search marketing.

Web Development and design, like SEO, is a skilled profession. Some corporations hire in-house website developers and others hire agencies to build websites for them. Web developers redesign or maintain existing sites as well as building new ones. Website design requires experience with Adobe Illustrator and PhotoShop. Designers create .psd design comprehensives and covers convert these graphic files into PHP/html/CSS. This is sorta lime taking a scalpel to a graphic file and making all the elements work and respond to the website visitors mouse and actions on the site. Great website designers understand SEO and website usability. Having SEO knowledge will give a web developer a huge advantage on the competition.

The number of SEO and internet marketing related jobs will continue increasing over the next few years. More and more businesses are looking for ways to make money online. Even if you have a modest knowledge of internet marketing topics, you have a great shot at landing a job in SEO work.

Of course probably the easiest and fastest way to make the most money in internet marketing is sales and business development.

I spent years making over SIX FIGURES a year selling, designing, and strategizing with small and medium-sized local businesses on print yellow pages advertising solutions for Verizon Directories. Sales reps almost always received more money from a sale than the fulfillment department made from processing the order. Of course it didn’t hurt that yellow pages companies had profit margins in the 60+% range and could afford big commission rates.

Internet marketing sales consultants can make more money than the yellow pages sales reps of yesterday. Yellow pages reps typically earn 7 to 15% of the total sale. Internet marketing sales consultants at my agency, smbSEO, earn upwards of 20% residual commission and unlike yellow pages sale reps they do receive continuity on accounts they sell. If an agency has a $1,200 minimum retainer, after just 30 total clients a sales rep is making over $6,000 in residual income. What is required from a sales rep? Facilitating SEO schedules including graphics and content strategy, communicating with clients, and working with members of an internet marketing team to discuss KPIs (key performance indicators) results and client expectations.

In my opinion the best internet marketing job is the sales consultant one. How many businesses need help strategizing internet marketing efforts? How much money is being wasted? Are they using analytics and call measurement services? Do they have a holistic approach that ultimately means they rank multiple times on the search engines? The odds of you knowing a business owner or manager who needs help with internet marketing are very high. Due to the complex nature of an effective internet marketing strategy, most companies are dissatisfied or looking to improve their internet marketing strategy.

If you would like more information or to sign up for an internet marketing job in your area, visit my website at http://www.smbseo.com/new-sales-person and I will send you a referral link to have your clients sign up for my internet marketing solutions at http://www.smbseo.com/store. When they sign up for services from the link provided to you on the /new-sales-person page you will get paid residual commission. You don’t even have to quit your current job (although you are likely going to after you see how much money you can make.)


How to really screw up a pay-per-click campaign the easy way….

August 31, 2011

Let an AdWords reseller create a broad match campaign for your Air Conditioning company with the keyword “services” and actually pay them for the clicks.

In the old days people bought yellow pages. In the new days they purchased digital ads. Today and in the future they will buy conversions, or atleast expect to manage by conversions instead of just getting “traffic” to a website.

Checkout this search result for said A/C company for the search term “black at SEO services” on Google, notice how I wasn’t looking for air conditioning?

image

This is a prime example why you don’t want a national ppc reseller to manage your campaign. Instead, hire an agency that is partnered with Google’s Engage program like smbSEO.


SEO Prices: Why some SEO companies charge by how much you can afford vs time and materials.

August 22, 2011

image

How much can someone charge for SEO.

For some SEO companies it depends on how  big your company or wallet can afford. Does the owner drive a Mercedes out front? Do you have a fancy office?

For us it comes down to our onsite and offsite seo schedule, where you currently rank on a ranking report, and how competitive your target market keywords.

We also charge for the meta tag and title work for existing pages inside the schedule, but have a limit to the number of pages per month.

We charge extra for posting content not going into a CMS (content management system like WordPress.)

We also charge extra for AdWords invoices, etc. Standard reporting is included in the schedule and everything we do our clients own.

We also charge for each additional niche site.

The real crooks charge by keyword. I would steer clear of those folks.

Also stay away from the $100-$200 per page folks.

Do they offer topical blog, one-way site, news, video, and article link building? Real SEO includes link building, afterall 60% of your ranking is offsite SEO and 40% is onpage!

If the company doesn’t include content, call metrics, or conversion optimization, don’t walk…. RUN!!!!

P.S. You can signup to resell our services at http://www.smbseo.com/new-sales-person or signup for service at http://www.smbseo.com/store


Why you should rank for longtail keyword terms – Case Study

August 21, 2011


I recently blogged about information regarding the death of an executive at the company I once worked for. My blog typically shows up in searches (SERPS) for keywords related to the company I once worked for, including the company name.

My web analytics show me how many searches from Google and with what keywords related to this tragedy ultimately resulted in clicks to my site. I thought that if I shared a post on the site I could help folks find the information they where looking for. This would also be an opportunity to understand how people search for information.

In my opinion this is often not the best of situations  to conduct research, but I guess internet marketers can sometimes learn a few SEO tips from these weird, unusual, or even tragic situations. Case in point, Michael Jackson searches and the QDF algorithm.

Query Deserves Freshness

 What do BP and Michael Jackson have in common? Michael Jackson’s death was one of the big events which brought the “Query Deserves Freshness” concept to the forefront.  If a news event is big enough you will see the search engine Google struggle to figure out what results to display for the widely searched fresh topic.

Great keyword research can quickly be learned from search phrases that are seeing rapid growth in query volume related to fresh topics.

Unfortunately for us the comment section of my blog was attacked by a disgruntled former employee of SuperMedia, someone named “Bob” who felt the need to use my site as a platform, grandstand, or podium soapbox to share his utter disgust towards the company this executive (and I once) worked for. I decided to hide the comments from Bob out of respect.

So first I would like to say that if you would like to pay your respects to John Hillrich, please visit the John Hillrich Memorial Guestbook here.

A recent comment on the post summarizes my thoughts on what happened, and subsequently what took place on my blog, and how the vast majority of us all feel about it.

To all who have expressed such kind words for our dear John Hillrich, please take the time to visit http://www.JohnHillrich.com where you’ll find his online obituary and guestbook which is the appropriate resource to express our condolences.

This current forum is stained with comments that should’ve never been allowed to publish, nor been  they hgiven attentionave. John’s friends / family should not have to read such filth, so let’s move these well wishes to http://www.JohnHillrich.com where his family can read them in peace.

Love you John Hillrich. My heart aches for your family, parents, and children. God’s peace be with you all.

I want to apologize for the rude comments. I have since removed them out of my respect for John’s friends and family.  My deepest condolences.

With that being said, I would like to share what people searched Google for to find my original blog post.

You will see some of the keywords have been removed below. This is not a complete list. I want you to pay attention to the “value” of the long-tail and how “unique” most people search. It is obvious that most people search a few widely used keywords and then the real “SEO value” is in the long-tail terms.

Read the rest of this entry »


SuperMedia executive murdered in Ontario California

August 17, 2011

I was just notified by a friend that a longtime Verizon Yellow Pages employee, John Hillrich, was shot and killed at the company’s Ontario California office by individuals in a black SUV.

Do you know what happened? Many people are searching for more information.

My condolences to his friends and family. Everybody stay safe.

More info:

Ontario police arrest 3 in slaying
Will Bigham, Staff Writer
Posted: 08/17/2011 02:09:04 PM PDT

Three people have been arrested on suspicion of murder in connection with a man’s fatal shooting Tuesday at a parking structure in Ontario, police said today. John Hillrich, 39, of Fontana was shot at about 2 p.m. at 3401 E. Centrelake Drive, and later died at a hospital. He was leaving his workplace at the time of the shooting, police said. His wife, 38-year-old Amy Hillrich of Yucaipa, was arrested at 7 p.m. Tuesday at the Ontario Police Department, booking records show. Late Tuesday evening detectives arrested two of Amy Hillrich’s former co-workers: David Olvera, 24, of Yucaipa, and Emilio Saldana, 22, of Calamesa. The three suspects previously worked together at a care facility in Yucaipa, according to a news release.

Police said John and Amy Hillrich were estranged, and Hillrich had a relationship with Olvera. Investigators determined that Olvera and Saldana were in a vehicle that left the scene after the shooting, according to the news release. Investigators also recovered bullet casings and other evidence at the scene, police said. The three suspects remained jailed without bail today at West Valley Detention Center in Rancho Cucamonga, according to booking records.

Police encourage anyone with information on the shooting to call Detective Gary Naranjo at 909-395-2764.
Information can also be submitted anonymously by calling We Tip at 1-800-78-CRIME.


House panel approves broadened Internet snooping bill

July 30, 2011

image

In today’s news…

House panel approves broadened Internet snooping bill – Patriot Update.

Big Government takes snooping a bit further…

This is just one reason why I am a Conservative Libertarian and not a Republican.


Dallas PPC Advertising Expert Will Speak at the DFWSEM Association on June 15th

June 15, 2011

image

Dallas PPC Advertising Expert Will Speak at the DFWSEM Association on June 15th.

Come join our sponsor smbSEO and yours truly at tonight’s meeting. If you need a pass to tonight’s event you can email me for one.

Dallas, TX (PRWEB) June 15, 2011

Pay Per Click –Some Super PPC Advertising Tips and Secrets

With all the buzz about social media dominating the discussion over the past year or so, a person might think PPC was a lost art, but nothing could be farther from the truth. PPC remains a viable form of search engine marketing, and for many businesses it’s still the cornerstone of their online marketing strategy.

Join DFWSEM on June 15th as Jim Gilbert presents “Pay Per Click –Some Super PPC Advertising Tips!”

About Jim Gilbert:

Jim is vice president of KeyRelevance and one of the co-founders of the DFWSEM. He has been involved in both organic and paid search engine marketing since the early ‘90s and spent his early years working with a number of iconic organizations, including Sabre and EDS. As a highly sought after speaker, and author of numerous articles and published studies on the industry, Jim is uniquely qualified to share insights learned through years of critical analysis and real-world experience creating and managing PPC campaigns for some of the largest and most high-profile names in business.

The Presentation:
As the title implies, this presentation will focus on what the search engines don’t tell people about PPC, and will include:
■Some Super PPC Tips (for Google & MSN/Yahoo)
■Knowing what your company plans to do with PPC and the experience required to do it
■Measuring success and conversions
■Understanding and using the various keyword match types
■Understanding and using the various “negative” keyword match types
■Understanding and managing Quality Scores
■Managing Ad creative Rotations
■Understanding and utilizing “filters”
■Understanding and using Google Ad Extensions
■Brief introduction to Google’s “Product Listing Ads”

Top 10 Worst PPC Practices –

Jim will also give his list of the top 10 worst PPC practices to avoid.
PPC Account Reviews -Have Your Actual PPC Account Critiqued by an Expert Have specific concerns about an actual PPC campaign, or just want to show off PPC chops before the group? For the last 30 minutes of the meeting, Jim will be conducting live reviews of our members’ PPC accounts. If you would like to be considered for this PPC account review, please send an email to info (at) dfwsem.org with the URL of the site that you are using in your current PPC efforts (we will NOT need your account login information).
As is the case when DFWSEM does site reviews, the PPC account reviews will not be a collective “beat down” of the examples, but a way to find out what the audience is doing right and what someone might want to consider doing differently in order to deliver the best results for clients. Whether a PPC newbie or AdWords certified, folks will leave this meeting with a greater understanding of how to successfully create and manage highly effective PPC campaigns.

This month’s meeting is sponsored by smbSEO, a holistic Dallas area based local internet marketing agency dedicated to helping small businesses advertise on Google.

Where:
Renaissance Dallas Richardson Hotel
900 E. Lookout Drive Richardson, TX 75082
(972) 367-2000

When: June 15, 2011 –Mixer 6:30 –7:00 p.m., Meeting 7-8:30 p.m., Social 8:30-?

Join DFWSEM or Renew
Membership Membership Types:

Individual -$150 per Year
There is no Charge for Individual members to attend monthly meetings.

Corporate Memberships -$300 per Year

Three people from the company can attend each meeting.

Additional seats can be purchased for $50 per year.

There is no charge to attend monthly meetings.

Nonmembers -Nonmembers can attend monthly meetings for $35.

About the DFW Search Engine Marketing Association (DFWSEM):

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.


Greatest Call Count Research Statistics on YellowPages Ever…

June 12, 2011

image

Imagine if I could use the power of this blog, with all the wonderful targeted keywords that it ranks for, to produce the greatest collection of yellow pages call tracking and call count results ever?

According to Gregg Stewart with TMP Directional Marketing:

Telephone tracking can be accomplished by setting up a dedicated call-tracking line, whereby a unique phone number (local or toll-free) is placed on a Web site or local search advertisement. The ad is suppressed from directory assistance databases, as well as other advertising sources such as Yellow Pages and White Pages. This enables the marketer to cleanly track the exact calls coming from the specific ad campaign.

To gather and then share great stats I would ask for the following data points from over the last decade from small to medium-sized business owners:

Year:
Number of calls per day, week, or month:
Directory:
Monthly Ad Cost:
Estimated Cost Per Lead:

I would then compare the years and see if the cost decreases while print usage gives way to digital local searches.

Can you share some call count information?

–——————————–

Let’s go Mavs!

With the Dallas Mavericks winning the NBA Championship today, I want to do something extra nice…

How about giving away a FREE Call Tracking service for your print or ppc ad via CenturyInteractive.com and CallMeasurement.com? This is valued at over $1200.00 each! I have got 3 to give. Just give me some great call count data on your print yellowpages or ppc ads!

If you want to be anonymous, just let me know that too!


Dallas Video Production for Small Businesses by Local Internet Marketing Experts

June 1, 2011

Take a look out our great video production work. I have been working with Jodi from Video Slim recently and have been extremely pleased with the quality of work and professionalism. They are even working on a video for DFWSEM.org.

What do you think?


» Oops! Official Secret Service Twitter Account Bashes FOX News – Big Government

May 19, 2011

image

Funny stuff. It appears our secret service can’t manage a HootSuite account for Twitter, but they have to monitor news sites? I don’t know whether to laugh or be really scared.

Social Media gone wrong care of the US Government.

» Oops! Official Secret Service Twitter Account Bashes FOX News – Big Government.


Join Me Wednesday In Dallas at DFW SEM- Promoting Search Engine Marketing in the Dallas Ft Worth Area

May 16, 2011

The DFW SEM- Promoting Search Engine Marketing in the Dallas Ft Worth Area.

Please join me this week at the DFWSEM meeting:

“The Intersection of Search Marketing and Social Media”

For too long businesses have believed that Social Media and SEO are two separate things, when in fact they are very much intertwined. A bigger problem is that many companies know that they need both, but only invest in one or the other. You may have a Facebook Page for your business, a YouTube channel and you even a Twitter account, but are you effectively tying your SEO goals in with your Social Media strategy?

Join us for a panel discussion on the relationship between social media and search engine visibility. We will discuss how the two interrelate, which kinds of social media are more visible than others, and many other things including:

Social Monitoring Tools
The Impact of Social on SEO and Rankings
How to promote content socially
KPIs and Measuring ROI for Social activity
The impact of Tweets and Likes
The differences in online communities

Our panel will feature marketing experts Mike Merrill, Rob Garner and Jerod Morris.

Rob Garner
Rob Garner creates search marketing strategies for iCrossing clients throughout the US and Europe. Garner has been a speaker at a number of industry conferences since 2004, including ad:tech Chicago and NYC; SES in San Jose, NYC, and Chicago; Search Engine Watch LIVE in Dallas 2007; Rackspace Customer Event; and the VeriSign Executive Conference in Dulles. Additionally, he writes a bi-monthly column for MediaPost Publications’ Search Insider that provides insight into search campaign management experience and best practices. Rob is also a co-founder of the Dallas / Fort Worth Search Engine Marketing Association, and served as its president from 2006-August 2008. Rob is also a Board Member for SEMPO.

Mike Merrill
Mike D. Merrill serves as Director of Marketing for ReachLocal. He is a community builder, speaker, and author. Mike’s an experienced sales and marketing professional with over 14 years experience in Fortune 500 companies and venture backed startups. Mike is often sought out for his ability to drive results, command an audience, and improve overall corporate performance. Mike is passionate about developing a community of social media and word of mouth professionals and serves as President of the Social Media Club of Dallas. Furthermore, his love of speaking sparked his interest in organizing Ignite Dallas. Mike pursued his MBA at the Ross Business School at the University of Michigan and holds undergrad degrees in Finance and Accounting from New Mexico State University. Mike has completed three athletic feats off his bucket list: a marathon, triathlon and a century bike ride. Mike is married with two children and resides in Plano, TX…. And he has a thing for bacon.

Jerod Morris
Jerod Morris is an SEO consultant, blog strategist, and professional blogger who joined Orangecast in 2008. In his first month on the job, Jerod started a blog to serve as a sandbox for SEO and social media strategy. Being a diehard sports fan born in Indiana, it was no surpise that the blog he created was called Midwest Sports Fans. Since its inception, MidwestSportsFans.Com has seen an average of 5,000 unique daily visitors, broke the 3 million pageview mark in less than two years, and has gained over 40,000 links from sources such as The New York Post, the Chicago Sun Times, and ESPN. In June of 2009, Jerod published a post called “The Curious Case of Raul Ibanez…” which ended up being the catalyst for a huge debate on bloggers versus the mainstream media. In addition to several radio and podcast appearances, Jerod was a guest on ESPN’s Outside the Lines to discuss his post and the blogger/MSM debate.

Where:
Renaissance Dallas Richardson Hotel
900 E. Lookout Drive
Richardson, TX 75082

When:
May 18, 2011 – Mixer 6:30 –7:00PM, Meeting 7-8:30PM, Social 8:30-?

Register today at http://www.dfwsem.org


Why the Internet and Google Kills The Yellow Pages

May 15, 2011

image

On the most recent SuperMedia Verizon Yellow Pages earnings call the company’s CEO Peter McDonald, the 3rd CEO in 4 years for Idearc/SuperMedia, was asked a question:

“Okay. And then last question. I was wondering if you could comment on —

Google recently changed their algorithm for searches, if that’s affected small business? And if you’ve seen any impact from that?

SuperMedia CEO Peter McDonald replied:

“I really don’t –I don’t keep up with Google changing their algorithm. I think they do it every day.”

He also probably doesn’t consider Google or Bing Local competitors. This is a sad reality. You see, back when folks like Chris Silver Smith and his team of SEO experts ran SuperPages.com, the site was the #1 local search destination and was the site that Google used most for citations or references to local listings. The site had tremendous authority. Client content in the form of business profiles ranked high on Google for terms like “painting service Denver” and other category/geography keyword combinations.

The yellow pages are facing continued decline of use, which is attributed to a shift in local search from printed books to cell phones etc. People once needed the book to order a pizza, now they turn to a mobile application or simple search for “pizza” on Google for local results.

Peter is an old school print YP dinosaur who doesn’t get it. He probably thinks that half of Americans prefer the printed yellow pages local search product over the internet local search. This is only true in small rural areas. Peter is a yellow pages preacher. He preaches his faith regardless whether science and academia state otherwise. Peter will hire lobbyist to prevent municipalities from creating opt-out programs that circumvent his industry’s attempt to collect consumer data with opt-outs. When homeowners associations begin to put restrictions on yellow pages delivery it will be too late..

SuperMedia just announced plans to layoff 267 employees because businesses no longer need listings in the phone book to be found….. Why not? People don’t use the yellow pages or white pages to research local business information such as addresses and phone numbers. The call center they are closing once handled a bulk of the company’s business, including all the low-cost mailout renewal accounts. These accounts consisted of multi-heading and bold fonts etc. The demand for such a thing is non-existent.

Google’s algorythm change and the inability of Peter McDonald and his team to invest the time to “keep up with it” is exactly why SuperPages doesn’t get the traffic to client websites that it once did.

Another potential area of focus or failure for local search websites is the Social check-in, group buying and engagement sites. These sites are great response tools for measuring subscribers or the online social user-base. Unfortunately the yellow pages again have failed to adapt. They don’t seem to understand the word “subscription”. People don’t subscribe to the yellow pages. You must unsubscribe to get them to stop polluting your front porch or lawn with the once bulky books. If you continue to solicit your products to people that do not want them, fail to offer them a clear and easy means of opting out, your industry will fail by not respecting and appreciating consumer demand. Time to close up shop.

Check-in ratings are real. Use FourSquare or Gowalla and see how competitive it is to become a “mayor” of your local school or Starbucks. This is a great way to see the level of social engagement in your area. Something measurable vs drinking the company mantra and Kool-Aid.

Google loves a well optimized small business website. Which is better, a SMB website or Internet Yellow Pages listing? The answer is the SMB website.

I have also found that link-building from niche blog sites works well, just like topical content link-building from regional news sites and press releases.


Not So SuperMedia Keeps Shareholder Out of Annual Meeting!

May 11, 2011

image

I am here in Southlake at the SuperMedia 2011 Annual Meeting of Shareholders.

When I signed into the meeting at 9:05 I was told the meeting was over. What else did you expect from this crony executive leadership? Then they childishly moved the meeting to another room. With all the executives and board of directors members standing around chatting.

It is now 10:22 a.m. central standard time. I am going wait a few more minutes to take a couple more pics to prove the meeting was not over by 9:06 a.m. when I arrived. The woman at the desk explained to me that the meeting had already finished.

I am filing a request for the shareholder’s meeting minutes with SuperMedia’s legal team.

Pictures and additional details are coming soon. I would appreciate someone sharing the meeting minutes vs having to work with the company’s legal team.


SuperMedia Closes the TCC in Irving Texas, 267 Jobs Lost.

May 3, 2011

According to a recent post by Jeff Bounds, Senior Staff Writer at the Dallas Business Journal, it appears that SuperMedia will be closing shop at it’s Irving Tx based call center.

I began my career of selling advertising solutions to small and medium-sized businesses in August of 2000, just a few months out of High School. I was hired by Cindy Crumpton and Jean Knudson thanks to a bit of nepotism and experience selling over the phone at US Wireless Communications during High School. My mom, Thressa (T.C.) Stewart Adams, was a GTE Yellow Pages Rookie of the Year Award Winner. She was also the trainer at the TCC. My experience at the TCC was great. I started out in outbound sales and ended up being promoted to ACD (Alternate Call Distribution) and never missed budget. I won my first Prestige Award, 13 Pay Periods without missing quota, and was on my way to a second before being promoted a year later to Texas Division Sales.

My heart goes out to all those impacted by the terrible decisions of Idearc/SuperMedia’s management team. Considering that digital marketing agencies are recruiting like wildfire, it is apparent that SuperMedia is facing challenging times.

I will see you at the company’s annual shareholders meeting. I still own stock in SuperMedia. The meeting is on May 11th and begins at 9 a.m.

SuperMedia Inc. (the “Company”) currently plans to hold its 2011 annual meeting of stockholders (the “2011 Annual Meeting”) on May 11, 2011 beginning at 9:00 a.m., local time, at the Hilton Dallas/Southlake Town Square located at 1400 Plaza Place, Southlake, TX 76092. The Company did not hold an annual meeting of stockholders in 2010.

When is Andy Shane going to stop putting the PR Spin on these announcements? Increase face to face? How does your micro-management teams allow sales consultants to spend more time in front of clients? Let me guess… Alexander Proudfoot Consulting has made a difference?

What a sad day.

SuperMedia to close Irving shop; 267 affected

Dallas Business Journal – by Jeff Bounds, Senior Staff Writer

Directory publisher SuperMedia LLC plans a July closing of an Irving call center, affecting all 267 people a company official.

“As part of its initiative to increase face-to-face sales and customer support and conduct these activities through local offices around the country, SuperMedia will be closing its centralized telephone sales and operations center,” said Andy Shane, SuperMedia’s group manager, external communications, in an e-mail.

“As many as 234 sales employees and 33 operations employees may be affected,” Shane’s e-mail added.

The facility is at 5601 Executive Drive in Irving, according to the Texas Workforce Commission. SuperMedia’s headquarters is at Dallas/Fort Worth International Airport.

Affected employees will receive at least 60 days of notice about the facility closure, and are able to apply for any available positions in SuperMedia (NASDAQ: SPMD).

“We also will provide employees with access to an outplacement agency,” Shane said in his e-mail.

Jobs will soon be available at Lockheed:

http://www.myfoxdfw.com/video/videoplayer.swf?dppversion=8705

Lockheed Martin Workers Caught Boozing It Up On Break: MyFoxDFW.com