Business owners everywhere are experiencing new challenges advertising online with Google Places Maps results pages. Google recently moved the local map for queries with “local intent” to the right of the search engine results page above the previous 4th place PPC Sponsored Link. This is a welcomed change for local businesses, who now have additional opportunities for exposure for most search queries.
Over the last few years Google has made huge strides in scraping content from the right sites to ensure that it has a complete list of local businesses. As I have said before, Google is the new yellowpages. Google includes listing and business information from many providers, such as SuperPages.com, InsiderPages, InfoUSA, the BBB, and other web resources. Google also collects ratings and review information from various different sites. One of my favorites is InsiderPages.com.
The challenge for businesses is getting exposure in the 3-pack, 7-pack, and blended organic listing results on search results pages.
Local SEOs like Dallas local search marketing expert Mike Stewart help small businesses reach additional clients beyond their local area. Showing up in results takes a holistic approach that considers citations, reviews, link building, content strategy, relevancy, and website optimization. This local listing optimization service is never guaranteed, since ultimately Google’s local search ranking algorithm is not public. Search engine optimization experts consider both online and offline factors that impact your business exposure.
Traffic from local listings is the largest source of direct customers for most service and small businesses.
BEWARE of long-term contracts or commitments for longer than a 90-day sprint. Reasonable fees for local listing optimization, the process of manually optimizing and claiming your business information on local search websites, starts around $199.00 to $499.00 initial month and up to $99.00 per following month for additional citation and content strategies.
Never allow an agency to claim your Google listing without being fully capable of transferring management services to another provider. I sometimes recommend using tracking lines that my clients own permanently for multiple listing strategies and every time for paid ads on local directory or internet yellow pages sites. After listings are optimized you should receive a detailed report of the actions and activities performed by your local Dallas SEO consultant.
If you need help with your local listings, located in Dallas or not, feel free to call me with questions at 214-267-9553.