Humanatic: The Future of Lead Generation and Call Tracking for PPC etc.

March 29, 2011


My favorite two quotes:

“Computers are incredibly fast, accurate and stupid; humans are incredibly slow, inaccurate and brilliant; together they are powerful beyond imagination.”

and….

“He who runs with the flock follows assholes”

Recently Chris Silver Smith, the former head of search engine optimization for SuperPages.com and probably 10 times out of 10 the smartest man in the room when it comes to local search marketing, wrote an excellent blog post on the use of Call Tracking lines in local search on Search Engine Land. He also made some suggestions on how Google and call tracking services could possibly work together to solve the issues that result from the use of tracking lines.

as Chris said in the post:

I’ve investigated cases where a company used tracking numbers in one yellow pages site and didn’t realize the numbers had spread to other local sites — utterly ruining their ability to detect how many calls came from which channels and obviating the entire point of using the numbers for non-paid campaigns.

The need to ensure that clicks, calls, and leads are real has been a challenge for small business marketers since even before the yellow pages. I often recommend the use of tracking lines for my clients only after using Google Analytics, Woopra Analytics, and asking customers “how they found your business.” Tracking lines are not as necessary in organic search engine optimization or local search, but become vital when working with pay per click marketing providers, especially with providers like the yellow pages and ReachLocal.

enter Humanatic, a call categorization service in which U.S. based live human reviewers listen to your calls and determine whether those leads represented a new businesses opportunity. This would be a great fit for sales agents that spend alot of time listening to calls trying to validate leads for their advertisers or companies like Yext.com who offer leadgen or a cost per lead.  Many failed attempts at cost per call could have been avoided with this kind of technology.

The idea of filtering inbound and outbound calls for the purpose of reporting opportunities as well as ensuring that your advertising is working to bring real leads is brilliant.

 


Call Measurement – The Only Way to Really Measure Online Ad Response Effectively

November 26, 2010

Does your business want to validate the effectiveness of an online or offline ad campaign or promotion?

How do you judge whether the advertisement you are purchasing is effective?

Did you know that for as little as $100.00 per month you can measure the ROI of any and all advertising you produce?

If you need call tracking and reporting services, I strongly recommend you contact the folks at Century Interactive in Dallas.

Century Interactive enables businesses to perform holistic campaign reviews and grade effectiveness of both online and offline campaigns. Stop guessing what online efforts are driving your phone calls. Track the number of calls generated by any online campaign or referring source in near real-time.

If you have questions, give me a call. I am an authorized reseller for Century Interactive’s CallMeasurement.com service.

FAQ Answers:

  • Service is available in most areas.
  • No Contract.
  • You can keep the numbers you provision.
  • Cost is per minute in the event you pass your $100 per month threshold.
  • Call Routing, Call Forwarding, Call Recording, Call Whisper, and Greetings…. they got it all!
  • The customer service from CI, and SMBSEO is the bomb!

Google Voice + Google Local Listing Ads = The perfect local advertising combination for Dallas Small Businesses

October 29, 2009

Introducing Google VoiceGoogle Voice call blocking limited, company says only 100 phone numbers do not have call connectivity.

As I said in my previous post about the impact of Google’s latest move into the business telephone business. I believe that Google Voice will be a great source of call tracking in the future if they allow you to purchase additional phone numbers. I am hoping that they incorporate this in the Local Listing Ads they are testing in a San Diego and San Fransisco.

I also think it would be great if Google offered some sort of phone number search in the near future as well as a “listed number title option” that can be indexed in Google Local Listings and Ads. This would be a very powerful strategy to dominate the local search market and keep up with Search at the same time.

Easy sales pitch for Google and a much harder one for resellers such as Idearc Media (Superpages.com), AT&T YellowPages.com, ReachLocal.com, Yodle.com and other big corporate resellers in my opinion. I am anxious to see what takes place in the next 12 months! Google is getting very aggressive with rolling out offering that help local SMB’s…… my future clients will rejoice!

Here is the preview for the Local Listing Ads.

Now available in San Francisco and San Diego, Listing Ads in Local Business Center allows business owners to easily advertise locally on Google. The first 30 days are free, and there’s no work after you set up your account. Visit google.com/lbc to get started
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