SEO does not always mean the same thing

April 28, 2012

A wise man once said that “all marketers are liars.”

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This couldn’t be further from the truth. It surprises me that business owners are still not savvy about online marketing. Many don’t see the need for a local search marketing strategy because they think, “only the big companies with huge pocketbooks” advertise aggressively online. They are the companies always at the top dominating search results. Sure this can be done to some extent by sinking yourself deeper into credit card debt with Google Adwords, but why keep going back to the World’s Largest Auction (bigger than Ebay!)

Organic search results get over 1/2 of the click volume.

Most small businesses don’t understand the concepts and strategies of content marketing. Then again, most SEO services and agencies tend to focus on the on-page website changes, business may or may not deploy a blog strategy depending on whether the website is built in a blog style CMS like WordPress. Unfortunately for businesses, they often can only afford a cheap SEO agency who typically fails to use content for building backlinks. I say you can’t afford not to. Stop going back to the auction! Organic and local complements PPC domination and also stretches a budget with recurring revenues from search engine result page share of voice and real estate.

I once SEO’d a “bookie service” website that took up 5 of the first 7 results with multiple websites and different business names

Some SEO firms optimize for Google Places and setup local listings, but do they include accounts with the data centers UBL and Localeze listings? Do they provide manual local listing optimization that focuses on creating as many local citations (mentions of your business name, address, and number?)

I recommend finding a transparent and holistic firm that focuses on a diverse approach to SEO, not just moving things around on a page and changing a few settings (how often you gonna change a Page Title?)

If someone calls and offers you SEO service you have every right to be skeptical. After all, “all marketers are liars” and SEOs are the biggest out there.

I have always said the minute you change a page title you are “gaming” Google.

Just stay away from link builders who use non transparent or blackhat SEO methods. While the potential short term business may be good for your wallet, getting kicked out of the search results or worse de-indexed is not something you can easily overcome.

I do recommend considering separate IPs and crazy aggressive tactics for local search niche domains though.

Hiring an outsourcing company or yellow pages type company for your online marketing is just crazy. Everything is proprietary and you won’t own a thing.

They should stick to what they do best…

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7 ways to get an internet marketing job

September 19, 2011

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Unemployment has hit an all time high. Businesses are not hiring. Those that are highering are paying lower wages. The world economy has not recovered from the economic collapse of 2007/2008, especially the job market. In the US nearly 1 out of 9 are unemployed and 1 in 7 live in poverty. Just 5 short years ago only 1 in 4 were unemployed. Now more people than ever are looking for work. Despite all this doom and gloom news, digital marketing agencies are sprouting out of the woodwork. There is one industry that continues to grow at a rapid pace, this industry is the internet marketing business.

The internet provides many career opportunities for folks who otherwise might not have a job. This has been the case since the internet .com bubble.

Internet marketing related jobs in high demand include the following areas of skill:

° web design
° content writing and content management
° paid search analyst
° internet marketing sales and business development
° social media marketing managers
° SEO experts
° videographers

These positions maybe in-house for a big brand or with an internet marketing agency that works on behalf of a brand or company.
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What skills do some of these positions require?

Web content writers must understand the importance of authoritative quality content on a company’s website. Businesses will pay money for unique content that can be added to the company’s website. Great content is also used to create links that point back to the company’s website from other sites, this is referred to as “backlinks” and this is an important factor in high search engine results rankings. If you are a decent writer or copywriter, there may be many opportunities for you to get a job as a web content manager.

SEO Experts may have a lot of different roles depending on the company. They may focus on linkbuilding from various websites to client or company websites, they may strategize an SEO budget and schedule for a client, and also be responsible for submitting content to blogs, article sites, and press releases. Some SEO skills might also include forum posting and website commenting. Social media marketing and content distribution is also an important area for an SEO strategist to understand. A strong knowledge of how the web works, how content management systems are used, and how automation tools can be used to improve a websites visibility are crucial to the success of an internet marketing SEO specialist. One thing is for sure, SEO strategy requires you to have an A.D.D. type approach, a short term memory (so you do not dwell on your failures and keep moving forward,) and plenty of time to attend conferences and training sessions or meetings like the Dallas Search Engine Marketing Association or http://www.dfwsem.org.

Paid search marketing experts manage PPC ad budgets on Google AdWords, Bing AdCenter, and other contextual ad networks including display and retargeting ads. This skill is especially suited for analytical data crunchers who have a knack for testing, analyzing, and filtering paid search ads and campaigns. These sort of skills and traits are not the same as SEO specialists. For most businesses, over 40% of internet marketing budgets should go towards paid search marketing.

Web Development and design, like SEO, is a skilled profession. Some corporations hire in-house website developers and others hire agencies to build websites for them. Web developers redesign or maintain existing sites as well as building new ones. Website design requires experience with Adobe Illustrator and PhotoShop. Designers create .psd design comprehensives and covers convert these graphic files into PHP/html/CSS. This is sorta lime taking a scalpel to a graphic file and making all the elements work and respond to the website visitors mouse and actions on the site. Great website designers understand SEO and website usability. Having SEO knowledge will give a web developer a huge advantage on the competition.

The number of SEO and internet marketing related jobs will continue increasing over the next few years. More and more businesses are looking for ways to make money online. Even if you have a modest knowledge of internet marketing topics, you have a great shot at landing a job in SEO work.

Of course probably the easiest and fastest way to make the most money in internet marketing is sales and business development.

I spent years making over SIX FIGURES a year selling, designing, and strategizing with small and medium-sized local businesses on print yellow pages advertising solutions for Verizon Directories. Sales reps almost always received more money from a sale than the fulfillment department made from processing the order. Of course it didn’t hurt that yellow pages companies had profit margins in the 60+% range and could afford big commission rates.

Internet marketing sales consultants can make more money than the yellow pages sales reps of yesterday. Yellow pages reps typically earn 7 to 15% of the total sale. Internet marketing sales consultants at my agency, smbSEO, earn upwards of 20% residual commission and unlike yellow pages sale reps they do receive continuity on accounts they sell. If an agency has a $1,200 minimum retainer, after just 30 total clients a sales rep is making over $6,000 in residual income. What is required from a sales rep? Facilitating SEO schedules including graphics and content strategy, communicating with clients, and working with members of an internet marketing team to discuss KPIs (key performance indicators) results and client expectations.

In my opinion the best internet marketing job is the sales consultant one. How many businesses need help strategizing internet marketing efforts? How much money is being wasted? Are they using analytics and call measurement services? Do they have a holistic approach that ultimately means they rank multiple times on the search engines? The odds of you knowing a business owner or manager who needs help with internet marketing are very high. Due to the complex nature of an effective internet marketing strategy, most companies are dissatisfied or looking to improve their internet marketing strategy.

If you would like more information or to sign up for an internet marketing job in your area, visit my website at http://www.smbseo.com/new-sales-person and I will send you a referral link to have your clients sign up for my internet marketing solutions at http://www.smbseo.com/store. When they sign up for services from the link provided to you on the /new-sales-person page you will get paid residual commission. You don’t even have to quit your current job (although you are likely going to after you see how much money you can make.)


Dallas Video Production for Small Businesses by Local Internet Marketing Experts

June 1, 2011

Take a look out our great video production work. I have been working with Jodi from Video Slim recently and have been extremely pleased with the quality of work and professionalism. They are even working on a video for DFWSEM.org.

What do you think?


Dallas Internet Marketing Experts Have a Proven Plan for Business Success Through Search Engine Marketing

January 26, 2011

Press Release:

Dallas Internet Marketing Experts Have a Proven Plan for Business Success Through Search Engine Marketing.