Join Me Wednesday In Dallas at DFW SEM- Promoting Search Engine Marketing in the Dallas Ft Worth Area

May 16, 2011

The DFW SEM- Promoting Search Engine Marketing in the Dallas Ft Worth Area.

Please join me this week at the DFWSEM meeting:

“The Intersection of Search Marketing and Social Media”

For too long businesses have believed that Social Media and SEO are two separate things, when in fact they are very much intertwined. A bigger problem is that many companies know that they need both, but only invest in one or the other. You may have a Facebook Page for your business, a YouTube channel and you even a Twitter account, but are you effectively tying your SEO goals in with your Social Media strategy?

Join us for a panel discussion on the relationship between social media and search engine visibility. We will discuss how the two interrelate, which kinds of social media are more visible than others, and many other things including:

Social Monitoring Tools
The Impact of Social on SEO and Rankings
How to promote content socially
KPIs and Measuring ROI for Social activity
The impact of Tweets and Likes
The differences in online communities

Our panel will feature marketing experts Mike Merrill, Rob Garner and Jerod Morris.

Rob Garner
Rob Garner creates search marketing strategies for iCrossing clients throughout the US and Europe. Garner has been a speaker at a number of industry conferences since 2004, including ad:tech Chicago and NYC; SES in San Jose, NYC, and Chicago; Search Engine Watch LIVE in Dallas 2007; Rackspace Customer Event; and the VeriSign Executive Conference in Dulles. Additionally, he writes a bi-monthly column for MediaPost Publications’ Search Insider that provides insight into search campaign management experience and best practices. Rob is also a co-founder of the Dallas / Fort Worth Search Engine Marketing Association, and served as its president from 2006-August 2008. Rob is also a Board Member for SEMPO.

Mike Merrill
Mike D. Merrill serves as Director of Marketing for ReachLocal. He is a community builder, speaker, and author. Mike’s an experienced sales and marketing professional with over 14 years experience in Fortune 500 companies and venture backed startups. Mike is often sought out for his ability to drive results, command an audience, and improve overall corporate performance. Mike is passionate about developing a community of social media and word of mouth professionals and serves as President of the Social Media Club of Dallas. Furthermore, his love of speaking sparked his interest in organizing Ignite Dallas. Mike pursued his MBA at the Ross Business School at the University of Michigan and holds undergrad degrees in Finance and Accounting from New Mexico State University. Mike has completed three athletic feats off his bucket list: a marathon, triathlon and a century bike ride. Mike is married with two children and resides in Plano, TX…. And he has a thing for bacon.

Jerod Morris
Jerod Morris is an SEO consultant, blog strategist, and professional blogger who joined Orangecast in 2008. In his first month on the job, Jerod started a blog to serve as a sandbox for SEO and social media strategy. Being a diehard sports fan born in Indiana, it was no surpise that the blog he created was called Midwest Sports Fans. Since its inception, MidwestSportsFans.Com has seen an average of 5,000 unique daily visitors, broke the 3 million pageview mark in less than two years, and has gained over 40,000 links from sources such as The New York Post, the Chicago Sun Times, and ESPN. In June of 2009, Jerod published a post called “The Curious Case of Raul Ibanez…” which ended up being the catalyst for a huge debate on bloggers versus the mainstream media. In addition to several radio and podcast appearances, Jerod was a guest on ESPN’s Outside the Lines to discuss his post and the blogger/MSM debate.

Where:
Renaissance Dallas Richardson Hotel
900 E. Lookout Drive
Richardson, TX 75082

When:
May 18, 2011 – Mixer 6:30 –7:00PM, Meeting 7-8:30PM, Social 8:30-?

Register today at http://www.dfwsem.org

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“Gravity Doesn’t Suck Customers Down the Internet Funnel”

March 17, 2011

According to Wikipedia:  sales process, also known as a sales tunnel or a sales funnel is a systematic approach to selling a product or service

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One of the great things about being involved in an industry group or association is the opportunity to learn new ways of saying some of the same things.  Ask any expert and they will tell you that they didn’t become an expert overnight and most likely paid a hefty price to be one. Time is money. Research only gets you so far. Listening to those that have “been there, done that” puts a big shortcut in the learning curve. Learning from mistakes helps take you the rest of the way.

In December 2009, I became a Board of Directors Member of the first local professional search engine marketing association, the Dallas / Fort Worth Search Engine Marketing Association or www.DFWSEM.org.  DFWSEM was founded by a group of blackhat SEOs back around 2001. Bill Hartzer, who I tremendously respect as an authority in search marketing, was one of the original founding members of DFWSEM. DFWSEM is the largest local meetup for search professionals in the country.  We meet once a month in Dallas to share insights, tips, tricks, and tools related to all things SEO, PPC, and Social Media.

I have invited many clients to attend these meetings and have found that not only do many learn more about what I do for them (this works so much better than those tacky one call closes folks!), some of my clients have actually joined the association and attend regularly.

Tonight was one of those nights. It just clicked. While on a panel discussion of the lessons from PubCon Austin 2011 and SMX West, two of the biggest conferences for search geeks, Tony Wright, the witty CEO of WrightIMC, a reputable reputation management and SEO firm, said something that will forever stick with me:

“Gravity doesn’t work in the sales funnel”

He was referring back to a comment from a PubCon keynote speaker who stated that if you have an authoritative site with great content you won’t need to pay for advertising. Sorta like Amazon or Wikipedia, right? Tony said that this really is more of a fallacy in theory. Those with strong brands become strong from authoritative content and paid promotion.

Moving a potential customer from research and awareness to buying intent doesn’t just happen. As marketers, we must make it happen. Moving people from one step in the buying process to another requires many different types of marketing methodologies, such as conversion optimization and testing, unique value propositions, identifying key differentiators, and incorporating solid calls to action. Building trust is also important. Sharing features and benefits also helps move them down the funnel.

Lastly, you must advertise. Advertising can be both creative (for building your brand) and directional (helping people find your brand.) Advertising is what brings people to your funnel. Gravity pulls us all down, but not down the funnel. That takes expert strategy and creativity.

Sorry to contradict the great lyrics of John Mayer, but gravity isn’t always working against us. Sometimes it doesn’t bring us down. Especially when it pertains to the buying process, contrary to what most business owners and even some experts seem to think.

Another great quote from PubCon:

“$92 out of every $100 invested in marketing goes to advertising. Only $8 is spent on making ads convert.”


What is wrong with buying internet advertising from Yellow Pages companies?

May 22, 2010

Have you ever wondered why so many small business owners complain about results and advertising from internet yellow pages companies? Here is an article on SMB SEO that discusses the problems with internet yellow page advertising for small business owners.

Here is a plea to corporate America to get out IT of the SEO business on Search Engine Land. Great article if you ask me, but I think Corporate America needs to stop trying to service small businesses. That is like buying advertising from the Government or from a foreign country. Search engine marketing such as SEO, PPC, Web Design, and Video production is not something you can simply outsource. It requires a boutique approach that consists of attention to detail and customization. You can’t put search engine marketing in a box, and search engine marketing is a service.. not a product. Search is a verb, not a noun. It is action repeated over a period of time. Seriously, what where they thinking? Stick to your http://www.YellowCrooks.com online directory site and stay out of the service business. If you want service, I would first begin educating your sales reps on search engine marketing!


Help me pick a logo for my new company www.smbSEO.com!

April 29, 2010

http://logotournament.com/contests/smbseo

Just comment in this thread. This is why I will never be a great artistic website designer….. I can never make up my mind!

Each logo has a #…. like #6 or #34 that is currently ranked 1st….

Our future site will be:

www.smbSEO.com

small business HIGH RANKINGS

All prices are on the site.

My favorite post from Twitter was by http://twitter.com/robgarner, who RT’d recently:

RT @meprieb: Search is verb, not channel. If we talk about it that way, others will too but it can’t happen until we do – Gord at #mpsis 7:54 AM Apr 17th via web