What the best SEO does for clients that your web developer can’t?

April 6, 2011

Everybody knows someone who knows something about web design and SEO. Either that or everyone gets a phone call from someone selling some sort of internet marketing product or service. That’s why most people either get suckered into a website by some salesman or your brother’s friend’s sister’s kid built your small business website.

Most great SEOs are just masters at a few things, but a jack of almost all things web related.

To be the best SEO you need to know how websites work. How they are constructed and designed, as well as how to sell things from them. They must understand how to create content and what sites to publish it to and the how’s, why’s, and whatnot’s of building links to pages. It also helps to understand how people use websites and ways to convert more customers. What about an ability to offer cost-effective niche microsites that are extremely keyword relevant to the search engines? What about video production and using video to drive traffic and promote your business.

After all this… guess what? He or She still doesn’t have what it takes to be considered one of the best SEOs.

What do they need to be considered the best? Is it in detail of the work? Do they write ad copy that is so compelling it makes you want to jump into whatever it is the website is selling? Or what about the guy who never asks a client for content. He doesn’t let a client slow him down. Maybe he knows how to discover link opportunities or how social and search work together in the new ranking methodologies? Do they understand how image search can also impact rankings? I am sure a great SEO also has the ability to prevent a client from wasting money chasing something that they can’t achieve for the amount of money they have to invest? Sometimes it doesn’t make sense to spend a very little amount on something that may take years to payoff with such a small initial investment or pennies on the dollar of what needs to be invested monthly. Does your internet marketing person know this? Will they lead you down a path that ultimately bears no fruit? So much to consider.

What does the Best SEO do for his clients that your so-called web guru doesn’t?

  • Transparency
  • Reporting
  • Measurement
  • Strategy

These 4 things are what separates a good search engine optimization consultant from the best SEOs.

A client needs 100% transparency on everything. Do they see how much each and every click from Google AdWords or BING/MSN AdCenter? The best SEOs don’t offer questionable limited view reports from companies like ReachLocal.com who cover up huge PPC click markups or those that hide content network clicks and label them as “search clicks?” These clients end up paying for low quality traffic without knowing it.

The best SEOs setup reporting in a fashion that doesn’t eat into the clients billable hours. Most SEO firms charge 1/4 hour for just reporting. The best SEOs know how to automate this and put that billable time back in the SEO strategy. The best SEOs also know how  to take data and use it. Wash, rinse, and repeat is a process that they have mastered and that keeps them moving to the next keyword phrase to rank for. They are able to measure success. The best SEOs provide tools such as backlink analysis and web ranking reports.

The best SEOs also provide a holistic strategy. A holistic SEO recognizes that there are several important factors that go into creating a successful website and web presence, not just any single one.

Holistic search marketing does not combat SEO vs PPC for ones marketing budget, but realizes that they must work together to achieve a great return on investment.

Holistic search marketing approaches also consider the value of being represented in the paid search (PPC) results, the local listing results, Google organic results, and other web properties that rank on Google such as Facebook pages and videos from YouTube. The best SEO finds many methods of generating traffic and also helps you spend your budget effectively. Don’t confuse PPC resellers as SEOs. Don’t hire an SEO firm that tells you not to do pay-per-click. This is a great sign that they are not holistic in approach.

If you need the best SEO money can buy… ask me to help you find one. As a Board of Directors Member of the Dallas Fort Worth Search Engine Marketing Association, I have the privilege of working with the Best SEO Companies and Consultants in Dallas. Ask me for a FREE Pass to one of our monthly meetings, and you will be connected to some of the best SEO experts in the country.

Or… just call me! 214-267-9553

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Dallas SEO Expert at Google Places Search Optimization Consultant Helps Companies Advertise

March 5, 2011

Like everything else in Texas, Dallas is big. With a population of around 2 million, it is pretty big even by Texas standards! Since Dallas is so big, it is one of those places where businesses are wise to seek out help with the optimization of their on-line advertising. Google is still the most popular search engine out there, and it does not look like that is going to change anytime soon.  For anyone who has ‘Googled’ lately, it is apparent that things have changed in the world of on-line marketing. One can no longer just put up a web page and sit back.  No longer is it true that “if you build it they will come”. They will not come if your web page gets stuck down at the bottom of the search results!

Television advertisers have learned in the past few years that they no longer have a captive audience who will patiently sit through commercials while they wait for their favorite show to come back on. Instead of relying solely upon the advertisements during the commercial break that people can now simply skip over, they have had to come up with ways to get their products in front of potential customers using creative new methods that allow marketing to break through the ‘commercial break’ barrier and into the entertainment that customers will voluntarily view.  Staying in front of the fickle target demographic has never been more challenging or required more expertise than it does now.

On-line marketers now face the same kind of challenge. As internet users become more tech savvy and their on-line time is spent on more specific websites such as Facebook, the task of getting an ad to show up on a page that they actually want to view and not skip over becomes increasingly more difficult. There are specific things that can be incorporated into the design and the text of a web page that will help push it closer to the top of a search result or on to the sidebar of a social networking page. One of the most important is of course keywords. Including relevant keywords on the very beginning or the very end of the text is one of the easiest and most obvious ways for a web advertiser to get bumped closer to the top spot. However, for businesses that are located in places with large populations like the Dallas metro area with its 2 million plus, carefully arranged text might not be enough to get that search engine edge.

That is why a completely new industry has emerged around this very issue; search engine optimization services, otherwise known as SEOs are popping up nation-wide.  Search ‘Dallas SEO Expert”  and a Dallas Google places optimization consultant is within reach for businesses that have to compete in this large metro area with a diverse demographic. A search engine optimization service specializes in keeping up with the latest trends and techniques for the most effective on-line marketing so that busy business owners can focus on running a business instead of trying to keep up. They specialize specifically upon how the Google search algorithm works for or against getting an ad to show up among the top ten results of a query.  SEOs can even help an ad get better results than advertisers who pay big bucks to Google to get the ‘premium’ spots!  This is just the kind of marketing edge that can end up making or breaking the success of firms located in heavily populated places like Dallas.


Help me pick a logo for my new company www.smbSEO.com!

April 29, 2010

http://logotournament.com/contests/smbseo

Just comment in this thread. This is why I will never be a great artistic website designer….. I can never make up my mind!

Each logo has a #…. like #6 or #34 that is currently ranked 1st….

Our future site will be:

www.smbSEO.com

small business HIGH RANKINGS

All prices are on the site.

My favorite post from Twitter was by http://twitter.com/robgarner, who RT’d recently:

RT @meprieb: Search is verb, not channel. If we talk about it that way, others will too but it can’t happen until we do – Gord at #mpsis 7:54 AM Apr 17th via web


What exactly does a local Dallas SEO Firm offer its clients?

April 9, 2010

Someone asked me recently: As a local SEO consultant or local Dallas SEO firm or company, what is it exactly that you offer your search engine marketing clients around Dallas – Fort Worth?

Pretty difficult question to answer. The answer, although somewhat simple, is also heavy in  small details. A simple summary or description does not really describe the level of complex strategizing needed to achieve results.

For years I have been promoting a holistic search engine marketing strategy. One that encompasses all the different aspects of both search engine optimization and local search. This is what the industry calls “Local Search Engine Optimization.” National agencies consider local search marketing Google Maps or online directory listings. Many forget the growing amount of competitive efforts in the local space. Although not as challenging as high query national branded terms, local search is beginning to become much more fragmented, thus also increasing the need for “local search marketing intelligence.”

As a local search engine marketing firm here a few of the areas of practice related to holistic search engine optimization and internet marketing:

  1. Website Design
  2. Market Research Including Competitive Rankings etc.
  3. Your Business Product/Service Research
  4. Keyword Focus and Use of Local Geography Words
  5. On-page Website Content Optimization, Design, Link Structure
  6. Creating New or Claiming Existing Local Business Listings
  7. Directory Submission
  8. Optimizing Local Business Directory Listings
  9. Building Citations and Links to Enhance Listing Rankings
  10. Creating User Generated Content
  11. External Link Building
  12. Encouraging Customer Testimonials and Reviews
  13. Image Search Optimization such as Google Images etc.
  14. Video Search (YouTube) Optimization
  15. Website Landing Page Conversion Optimization
  16. Pay Per Click Campaign Management for Google, Yahoo, & Bing
  17. FREE Google Analytics Setup, Reporting, and Management <—— I offer this FOR FREE!
  18. Reputation/Review Management
  19. Social Media Set-up Such as Twitter, Facebook etc.
  20. Ghost Writing
  21. Social Media Commentary
  22. Content Network Campaign Management
  23. IT Support
  24. Email Marketing
  25. Call Metrics / Call Tracking
  26. Media Buying including Radio, Internet, and Print
  27. Yellow Pages Ad Design and Layout Strategies
  28. Content Writing Strategies
  29. Content Writing
  30. Blogging
  31. Jingles and Voice Mail Greetings
  32. PPC Campaign Builds
  33. Small Business Video Production
  34. Staying Up to Date with Changes in Local Search

Just off the top of my head and a few minutes after 1:30 a.m….. that is all I can give you for now!

If you would like to know more about why Local Search Engine Marketing for Dallas area businesses, which is a service and not so much a focus on “products” (other than Google and Yahoo search engines), just make a call to 214-267-9553 for additional details and the retainer cost for the service.

You can also join me at the next DFWSEM.org Search Engine Marketing meeting on May 19th at the Renaissance Hotel in Richardson. The topic will be “Local Search.”


How does Google find your website? FREE Google SEO Tip.

December 5, 2009

Google Webmaster Help and Advice on SEO

When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.

In order for your site to rank well in search results pages, it’s important to make sure that Google can crawl and index your site correctly. Our Webmaster Guidelines outline some best practices that can help you avoid common pitfalls and improve your site’s ranking.

Google’s Related Searches, Spelling Suggestions, and Google Suggest features are designed to help users save time by displaying related terms, common misspellings, and popular queries. Like our google.com search results, the keywords used by these features are automatically generated by our web crawlers and search algorithms. We display these suggestions only when we think they might save the user time. If a site ranks well for a keyword, it’s because we’ve algorithmically determined that its content is more relevant to the user’s query.


Just because your Dallas business has the biggest ad in the yellow pages… you will never be on the first page of Google, why?

October 24, 2009

I challenge local Dallas – Fort Worth area business owners to take a moment and call the local sales offices for AT&T Yellow Pages, Idearc Media (Verizon Yellow Pages 972-719-3790), and Yellow Book. Find out what the cost is for the largest ad in the heading and see what it will take to be the first ad in the book. All it takes is the purchase of a Forced Tab (2-sided tab that is thick paper stock that is forced in the front of the heading). If I recall the price is typically in the 6k-12k per month range depending on the heading and the book.

I GUARANTEE that for the same 6k-12k per month I can get you twice the amount of “qualified leads”, track all calls, and have the ability to change the ad throughout the entire year if you invest a lesser amount towards effective internet marketing. You cannot manage what you cannot measure. Kinda like PROXY based local search engine marketing providers who do not offer analytics and do a piss poor job of conversion tracking.  (A local Criminal Attorney client of mine had a total of 10 calls to his advertisements with the SEM proxy provider, after looking at the detailed call reports we saw that only 6 calls were unique and the rest spam…. what did he spend? The answer is shocking: $2700.00 for 6 calls! The service provider attempted to argue that this was a “GOOD ROI” … LMAO!!)

Why?

Just because you can buy the first spot in the phone book and have the biggest ad does not mean you can be first on Google. If it were only money the folks with the biggest ad in the phone book would always be number one on Google’s page results. What it takes to be at the top of Google is the know how and the content. Only someone who understands Search Engine Optimization and Content Creation & Distribution can make this happen. It takes a great relationship between the client and the marketer. It requires a line of communication that you can not achieve by simply calling your  “sales rep” or local office. Is it worth more than that first ad in the book? Of course it is! Yellow Pages books are not used as much as they were in the past. Local Online Yellow Pages sites are losing traffic to Google Maps.

You see, what you get when you hire one of these companies to manage your online advertising is someone willing to work for $9/hour who has some sort of experience putting ads in the companies bidding platform or system, if this  is worth anything to you than more power to you. But, a lot of times, website owners and web design/web marketing companies looking for SEO help don’t have realistic expectations of what an SEO consultant is worth or what QUALITY SEO work actually costs. All they end up getting is a PPC campaign and promises of riches from a sales consultant who has zero responsibility for achieving your ROI goals.

You know you are getting bad advice when your site:

  • Does not have a video
  • Says FIGJAM all over it: ($%#*@! I AM GOOD, JUST ASK ME)
  • Instead of answering questions, your site talks about what you do
  • Looks great in IE-6 but like crap in FireFox.
  • The home page of your site is titled: “Welcome to XXXXXXXX”
  • Your website has not changed one bit in 3 months!
  • In order to change content on the site you have to call your “WEBmaster”
  • You believe adding information and content is 100% someone else’s job to do the work, but don’t want to pay for it
  • You feel that contributing information on why you are the authority is the job of WIKI

Companies like the one I used to work for choose to work with any business that is willing to pay a monthly fee to them.  I am going to be somewhat picky about who I will agree to work with. I plan to turn down just as many new client opportunities as I am going to accept. I am going to offer my services with an “Exclusivity Agreement” for my clients. Why would you want me also working for your competitor? If you happen to get turned down by me, it’s not a judgement or reflection of you.  I do not have the desire to become a cookie-cutter churn based Dallas Search Engine Marketing Firm. I want to customize my service to your business and industry in order to get high search engine rankings. The more you participate in the process the lower your fees. The more content you create for me to proof and distribute the less I have to pay my talented copywriter to do for you. My goal is to make you money and at the same time I make money. I am going to be accountable for your success and have no intentions of burning you. Search engine marketing is a deep passion of mine.  After many years in the industry I came to realize that large organizations are incapable of offering the level of “boutique-style” service local Dallas area business owners need to achieve natural rankings on the search engines.  If this is the level of personalized service you expect from your web marketing team, Give me a call! 972-998-0050.  I look forward to meeting you and sharing what I have learned over the years.

Keep in mind, just because you have the biggest ad in the phone book, doesn’t mean you can be first on Google.


www.DallasDIYppc.com | Pay Per Click Campaign Management with NO CONTRACTS and a very small fee

October 21, 2009

I am going to create a Dallas Do-It-Yourself Pay Per Click Website

Do you have time to monitor your Google AdWords campaigns?

Do you want expert advice and assistance from an Adwords Campaign Management Specialist?

A Trained & Experienced AdWords Specialist to Help Manage All Aspects of PPC Campaigns Including:

****  Real World Keyword Research ****

**** Landing Page Optimization ****

**** Analytics and Conversion Tracking ****

all this with:

**** NO contracts for PPC management  ****

**** No Ridiculous Yellow Pages Keyword Taxonomy ****

**** “No Big Fat Monthly Fees”****

**** 100% Full Account Activity Transparency & Access ****

**** Higher Keyword Quality Scores with No PROXY Sites ****

and most of all:

**** Guaranteed Improvement to Existing Campaigns ****

and:

* Experienced Local SEO Advice From www.DallasSEOguru.com

Mike Stewart is the local Google Guru of Dallas

Why hire someone to manage your pay-per-click campaigns if you want to do it yourself?   You want to save money but also ensure that you are getting expert advice on Campaign Building, Keyword Research, Ad Building, Landing Page Selection,  Ad Conversion Tracking, Analytics and more.

PPC advertising is 70% campaign build and 30% optimization. Most PROXY based providers charge high rates due to high overhead, corporate earnings, sales commissions and  Google offers most of the tools for local SMB sites in the new AdWords interface.

http://www.DallasDIYppc.com will be offering PPC Management via  for only $99.00 per month (no contract & you own the campaign) with a 2 hour minimum consultation (+ one time campaign build fee) and $199.00 for a 3 hour consultation (+ one time campaign build fee) at your home or office.  Advanced management for campaigns with Search Engine monthly budgets greater than $2,500.00 per month are also available, call for details: 214-267-9553

I am also going to offer my assistance with Google Map Listing optimization for $50.00 per listing for on site assistance.

*Clients that have websites with a good Content Management System such as Drupal, Joomla, or WordPress will get FREE BASIC SEO ADVICE as well.

approximately 70% of Google’s clicks are from Organic Listings and the other 30% are from Pay Per Click listings

Why spend all of your money on PPC?  The reason why Yellow Pages companies focus on PPC as a solution is because it takes less time and involvement to manage. It is easy money when you have 1 account manager managing 50-100 accounts while telling clients you are managing only 10. Meanwhile they also are driving up the cost of clicks and forcing you to pay for clicks from sites that they own with a very high minimum bid: Why does Google offer clicks for as little as 10 cents and they have clicks bid minimums of $2.50 or more per click? They need to make money to pay for the overhead! They also want you to spend money in yellow page ads that don’t work (some ads to work… go to http://www.yellowpageguru.com for information on successful YP ad creation).

I will be gathering a list of references soon to share with you. Going forward my “Advanced Website Search Engine Optimization (SEO) Service” will be offered to clients with a good Website CMS and only on a category/geography exclusivity basis. This means I will only work with one Dallas area Plumber. One Dallas area Criminal Attorney. One Fort Worth area Carpet Cleaner. One Dallas area Pest Control service.  For pricing and additional details give me a call on my cell @ 972-998-0050.

Why should you advertise online? A few facts and figures I want to share with you:

Only 15.4% of people said that not having access to the internet WOULD NOT adversely affect his/her daily routine. This means that almost 85% of adults admit needing access to a computer to function.

Most common online activities according to Pew Internet & American Life Project:

91% Send or Receive Email

91% Use a Search Engine to Find Information Online

84% Search for Map of Driving Directions

79% Look for Health & Medical Information

78% Research a Product or Service Prior to Purchasing

78% Check the Weather

77% Look Into a Hobby or Interest

73% Get Travel Information

71% Buy a Product

67% Get News

66% Visit a Government Website

62% Surf the Web for Entertainment and Fun