Everybody knows someone who knows something about web design and SEO. Either that or everyone gets a phone call from someone selling some sort of internet marketing product or service. That’s why most people either get suckered into a website by some salesman or your brother’s friend’s sister’s kid built your small business website.
Most great SEOs are just masters at a few things, but a jack of almost all things web related.
To be the best SEO you need to know how websites work. How they are constructed and designed, as well as how to sell things from them. They must understand how to create content and what sites to publish it to and the how’s, why’s, and whatnot’s of building links to pages. It also helps to understand how people use websites and ways to convert more customers. What about an ability to offer cost-effective niche microsites that are extremely keyword relevant to the search engines? What about video production and using video to drive traffic and promote your business.
After all this… guess what? He or She still doesn’t have what it takes to be considered one of the best SEOs.
What do they need to be considered the best? Is it in detail of the work? Do they write ad copy that is so compelling it makes you want to jump into whatever it is the website is selling? Or what about the guy who never asks a client for content. He doesn’t let a client slow him down. Maybe he knows how to discover link opportunities or how social and search work together in the new ranking methodologies? Do they understand how image search can also impact rankings? I am sure a great SEO also has the ability to prevent a client from wasting money chasing something that they can’t achieve for the amount of money they have to invest? Sometimes it doesn’t make sense to spend a very little amount on something that may take years to payoff with such a small initial investment or pennies on the dollar of what needs to be invested monthly. Does your internet marketing person know this? Will they lead you down a path that ultimately bears no fruit? So much to consider.
What does the Best SEO do for his clients that your so-called web guru doesn’t?
These 4 things are what separates a good search engine optimization consultant from the best SEOs.
A client needs 100% transparency on everything. Do they see how much each and every click from Google AdWords or BING/MSN AdCenter? The best SEOs don’t offer questionable limited view reports from companies like ReachLocal.com who cover up huge PPC click markups or those that hide content network clicks and label them as “search clicks?” These clients end up paying for low quality traffic without knowing it.
The best SEOs setup reporting in a fashion that doesn’t eat into the clients billable hours. Most SEO firms charge 1/4 hour for just reporting. The best SEOs know how to automate this and put that billable time back in the SEO strategy. The best SEOs also know how to take data and use it. Wash, rinse, and repeat is a process that they have mastered and that keeps them moving to the next keyword phrase to rank for. They are able to measure success. The best SEOs provide tools such as backlink analysis and web ranking reports.
The best SEOs also provide a holistic strategy. A holistic SEO recognizes that there are several important factors that go into creating a successful website and web presence, not just any single one.
Holistic search marketing does not combat SEO vs PPC for ones marketing budget, but realizes that they must work together to achieve a great return on investment.
Holistic search marketing approaches also consider the value of being represented in the paid search (PPC) results, the local listing results, Google organic results, and other web properties that rank on Google such as Facebook pages and videos from YouTube. The best SEO finds many methods of generating traffic and also helps you spend your budget effectively. Don’t confuse PPC resellers as SEOs. Don’t hire an SEO firm that tells you not to do pay-per-click. This is a great sign that they are not holistic in approach.
If you need the best SEO money can buy… ask me to help you find one. As a Board of Directors Member of the Dallas Fort Worth Search Engine Marketing Association, I have the privilege of working with the Best SEO Companies and Consultants in Dallas. Ask me for a FREE Pass to one of our monthly meetings, and you will be connected to some of the best SEO experts in the country.