DFWSEM and Social Media Club Dallas Join Together to Bring an Entreproducer Copyblogger Event

April 19, 2012

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We had a packed house at the combined mega DFW Search and Social Marketing meetup event at the Angelika Theater in Dallas with Brian Clark the CEO of the #1 online marketing and content marketing website Copyblogger.

Never before has DFWSEM and the Social Media Club of Dallas combined forces for one mega packed presentation.

Here are the noteworthy tweets from the night’s hash tags #DFWSEM and #SMCDallas:

@dfwsem: RT @copyblogger: Give a shout out to @RavenTools @ContentAuthrity for sponsoring the big #DFWSEM #SMCDallas @copyblogger meeting this week.

@ContentAuthrity: Excited to sponsor this event! #DFWSEM They have brought in a great speaker @copyblogger!

@SarahBoswell: “first ya gotta get turned on” – @seanthinks to @copyblogger

@jloomstein: getting my @copyblogger on at the #dfwsem event. Wait #SMCDallas event. Wait #DFWSEM event. Nevermind.

@YoungbloodJoe: notice Mike is wearing a blazer. First time… #dfwsem

@aprilewilson: lol – “can i pretend i’m hiring so i can get free drinks?” #DFWSEM #SMCDallas

@mikedmerrill: Just donated $10 to @RedCross tonight by texting REDCROSS to 90999 #smcdallas #dfwsem

@aprilewilson: “here’s my asshole boss!” @seanthinks #DFWSEM #SMCDallas

@GregGifford: The audio delay on the big screen makes me think a Kung fu fight will break out any second #smcdallas #DFWSEM

@dfwsem: .@copyblogger built an audience first before trying to sell a product. #DFWSEM #SMCDallas

@SarahBoswell: Wow @seanthinks is even sexier when he’s 100 ft tall 😉 #dfwsem #smcdallas #dfwtweetoff http://t.co/WfoztzwS

@CC_Creative: By serving [your readers’] educational needs you find out the products they need – Copyblogger #dfwsem #smcDallas

@tonynwright: What @copyblogger is saying, as we say at @wrightimc, is YOUR website should be the center of your marketing universe! #dfwsem #dfwtweetoff

@dfwsem: The soap opera was invented by Procter and Gamble to reach depression-era wives. True content marketing. @copyblogger #dfwsem

@dfwsem: The soap opera was invented by Procter and Gamble to reach depression-era wives. True content marketing. @copyblogger #DFWSEM

@wrightimc: The internet has always been social. @smcdallas may have to change their name to the internet club. #SMCDallas #dfwtweetoff #DFWSEM

@tonynwright: Here comes the “sharecropper on a digital plantation” line. Love that line…#dfwsem #dfwtweetoff #smcdallas

@YoungbloodJoe: Please say smart things so I can be lazy and retweet you. #dfwsem #smcdallas

@TheEverNovice: Whoever just took an upclose picture of @seanthinks and @copyblogger on their iPhone, tweet it out. #dfwtweetoff #smcdallas #dfwsem

@TheEverNovice: Whoever just took an upclose picture of @seanthinks and @copyblogger on their iPhone, tweet it out. #dfwtweetoff #smcdallas #dfwsem

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@si1very: “Don’t focus on Facebook – it’s ‘digital sharecropping’ – U’re just lining Zuckerberg’s pockets.” @Copyblogger at #DFWSEM / #SMCDallas

@ChrisChurchill: RT @LaurieShook: Brian clark @copyblogger has turned content creation into a $5 m a year business #smcdallas #dfwsem

@wrightimc: The data says that people value content rather than random conversation @copyblogger #dfwtweetoff #smcdallas #dfwsem

@dfwsem: If you feel like you’ve given too much, you’re on the right track. #smcdallas #dfwsem

@aprilewilson: all sites need to publish content on a regular basis, whether you call it a blog or not #SMCDallas #DFWSEM @seanthinks

@tonynwright: Copyblogger realized he gets more ROI from writing than conferences! #dfwsem #smcdallas

@dfwsem: RT @YoungbloodJoe: @seanthinks question for @copyblogger any advice for ad supported websites? | Change your model. #DFWSEM #SMCDallas

@ContentAuthrity: @dfwsem @copyblogger Content should move past “Google proof” and focus on it being consumer proof content. Great Content! #dfwsem #smcdallas

@YoungbloodJoe: “A rising tide raises all ships”, that’s the quote he was looking for. #dfwsem #smcdallas cc @seanthinks

@SocialMediaDFW: Close up pic of @Copyblogger CEO (left) being interviewed by his CFO @SeanThinks (right) at #smcdallas #dfwsem event http://t.co/XEgjUY09


Dallas PPC Advertising Expert Will Speak at the DFWSEM Association on June 15th

June 15, 2011

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Dallas PPC Advertising Expert Will Speak at the DFWSEM Association on June 15th.

Come join our sponsor smbSEO and yours truly at tonight’s meeting. If you need a pass to tonight’s event you can email me for one.

Dallas, TX (PRWEB) June 15, 2011

Pay Per Click –Some Super PPC Advertising Tips and Secrets

With all the buzz about social media dominating the discussion over the past year or so, a person might think PPC was a lost art, but nothing could be farther from the truth. PPC remains a viable form of search engine marketing, and for many businesses it’s still the cornerstone of their online marketing strategy.

Join DFWSEM on June 15th as Jim Gilbert presents “Pay Per Click –Some Super PPC Advertising Tips!”

About Jim Gilbert:

Jim is vice president of KeyRelevance and one of the co-founders of the DFWSEM. He has been involved in both organic and paid search engine marketing since the early ‘90s and spent his early years working with a number of iconic organizations, including Sabre and EDS. As a highly sought after speaker, and author of numerous articles and published studies on the industry, Jim is uniquely qualified to share insights learned through years of critical analysis and real-world experience creating and managing PPC campaigns for some of the largest and most high-profile names in business.

The Presentation:
As the title implies, this presentation will focus on what the search engines don’t tell people about PPC, and will include:
■Some Super PPC Tips (for Google & MSN/Yahoo)
■Knowing what your company plans to do with PPC and the experience required to do it
■Measuring success and conversions
■Understanding and using the various keyword match types
■Understanding and using the various “negative” keyword match types
■Understanding and managing Quality Scores
■Managing Ad creative Rotations
■Understanding and utilizing “filters”
■Understanding and using Google Ad Extensions
■Brief introduction to Google’s “Product Listing Ads”

Top 10 Worst PPC Practices –

Jim will also give his list of the top 10 worst PPC practices to avoid.
PPC Account Reviews -Have Your Actual PPC Account Critiqued by an Expert Have specific concerns about an actual PPC campaign, or just want to show off PPC chops before the group? For the last 30 minutes of the meeting, Jim will be conducting live reviews of our members’ PPC accounts. If you would like to be considered for this PPC account review, please send an email to info (at) dfwsem.org with the URL of the site that you are using in your current PPC efforts (we will NOT need your account login information).
As is the case when DFWSEM does site reviews, the PPC account reviews will not be a collective “beat down” of the examples, but a way to find out what the audience is doing right and what someone might want to consider doing differently in order to deliver the best results for clients. Whether a PPC newbie or AdWords certified, folks will leave this meeting with a greater understanding of how to successfully create and manage highly effective PPC campaigns.

This month’s meeting is sponsored by smbSEO, a holistic Dallas area based local internet marketing agency dedicated to helping small businesses advertise on Google.

Where:
Renaissance Dallas Richardson Hotel
900 E. Lookout Drive Richardson, TX 75082
(972) 367-2000

When: June 15, 2011 –Mixer 6:30 –7:00 p.m., Meeting 7-8:30 p.m., Social 8:30-?

Join DFWSEM or Renew
Membership Membership Types:

Individual -$150 per Year
There is no Charge for Individual members to attend monthly meetings.

Corporate Memberships -$300 per Year

Three people from the company can attend each meeting.

Additional seats can be purchased for $50 per year.

There is no charge to attend monthly meetings.

Nonmembers -Nonmembers can attend monthly meetings for $35.

About the DFW Search Engine Marketing Association (DFWSEM):

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.


Join Me Wednesday In Dallas at DFW SEM- Promoting Search Engine Marketing in the Dallas Ft Worth Area

May 16, 2011

The DFW SEM- Promoting Search Engine Marketing in the Dallas Ft Worth Area.

Please join me this week at the DFWSEM meeting:

“The Intersection of Search Marketing and Social Media”

For too long businesses have believed that Social Media and SEO are two separate things, when in fact they are very much intertwined. A bigger problem is that many companies know that they need both, but only invest in one or the other. You may have a Facebook Page for your business, a YouTube channel and you even a Twitter account, but are you effectively tying your SEO goals in with your Social Media strategy?

Join us for a panel discussion on the relationship between social media and search engine visibility. We will discuss how the two interrelate, which kinds of social media are more visible than others, and many other things including:

Social Monitoring Tools
The Impact of Social on SEO and Rankings
How to promote content socially
KPIs and Measuring ROI for Social activity
The impact of Tweets and Likes
The differences in online communities

Our panel will feature marketing experts Mike Merrill, Rob Garner and Jerod Morris.

Rob Garner
Rob Garner creates search marketing strategies for iCrossing clients throughout the US and Europe. Garner has been a speaker at a number of industry conferences since 2004, including ad:tech Chicago and NYC; SES in San Jose, NYC, and Chicago; Search Engine Watch LIVE in Dallas 2007; Rackspace Customer Event; and the VeriSign Executive Conference in Dulles. Additionally, he writes a bi-monthly column for MediaPost Publications’ Search Insider that provides insight into search campaign management experience and best practices. Rob is also a co-founder of the Dallas / Fort Worth Search Engine Marketing Association, and served as its president from 2006-August 2008. Rob is also a Board Member for SEMPO.

Mike Merrill
Mike D. Merrill serves as Director of Marketing for ReachLocal. He is a community builder, speaker, and author. Mike’s an experienced sales and marketing professional with over 14 years experience in Fortune 500 companies and venture backed startups. Mike is often sought out for his ability to drive results, command an audience, and improve overall corporate performance. Mike is passionate about developing a community of social media and word of mouth professionals and serves as President of the Social Media Club of Dallas. Furthermore, his love of speaking sparked his interest in organizing Ignite Dallas. Mike pursued his MBA at the Ross Business School at the University of Michigan and holds undergrad degrees in Finance and Accounting from New Mexico State University. Mike has completed three athletic feats off his bucket list: a marathon, triathlon and a century bike ride. Mike is married with two children and resides in Plano, TX…. And he has a thing for bacon.

Jerod Morris
Jerod Morris is an SEO consultant, blog strategist, and professional blogger who joined Orangecast in 2008. In his first month on the job, Jerod started a blog to serve as a sandbox for SEO and social media strategy. Being a diehard sports fan born in Indiana, it was no surpise that the blog he created was called Midwest Sports Fans. Since its inception, MidwestSportsFans.Com has seen an average of 5,000 unique daily visitors, broke the 3 million pageview mark in less than two years, and has gained over 40,000 links from sources such as The New York Post, the Chicago Sun Times, and ESPN. In June of 2009, Jerod published a post called “The Curious Case of Raul Ibanez…” which ended up being the catalyst for a huge debate on bloggers versus the mainstream media. In addition to several radio and podcast appearances, Jerod was a guest on ESPN’s Outside the Lines to discuss his post and the blogger/MSM debate.

Where:
Renaissance Dallas Richardson Hotel
900 E. Lookout Drive
Richardson, TX 75082

When:
May 18, 2011 – Mixer 6:30 –7:00PM, Meeting 7-8:30PM, Social 8:30-?

Register today at http://www.dfwsem.org


Dallas SEO Guru Mike Stewart Speaks on Local Search At Dallas SEO Internet Marketers Meetup

May 11, 2011

Last night I presented at the Dallas Interactive Marketing and Internet SEO SEM Meetup on Meetup.com. I spoke on the topic of local search marketing.

It was a great group of folks. I had the pleasure of speaking with Paul Dumas of OptimizedLocalSearch.com, someone who has performed over 2500 Google Places listing setups and optimizations in the last year. Paul is a real Google Places Expert.

I made a presentation and added a bunch of silliness for shits and giggles. You can find the slideshare for my Local Search SEO for the Less Informed here.

I felt it was best to give folks the opportunity to ask questions during the presentation, since the pace of the presentation was very fast. I know what it is like to have to wait to make a comment or question only to bang your head later at the end of the meeting when you forget. We also answered questions after the meeting, had great feedback from the audience, and even continued conversations into the parking lot!

I left out allot of information, such as Conversion Optimization, Usability, and tons of other areas of small business internet marketing improvement.

Thanks for a great meeting.

I hope to see the attendees at the next DFWSEM.org meeting next Wednesday. We will be having Rob Garner, another DFWSEM.org Board of Directors Member, Chief at renowned marketing firm iCrossing, and Board of Directors Member for SEMPO speaking on Search and Social.


“Gravity Doesn’t Suck Customers Down the Internet Funnel”

March 17, 2011

According to Wikipedia:  sales process, also known as a sales tunnel or a sales funnel is a systematic approach to selling a product or service

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One of the great things about being involved in an industry group or association is the opportunity to learn new ways of saying some of the same things.  Ask any expert and they will tell you that they didn’t become an expert overnight and most likely paid a hefty price to be one. Time is money. Research only gets you so far. Listening to those that have “been there, done that” puts a big shortcut in the learning curve. Learning from mistakes helps take you the rest of the way.

In December 2009, I became a Board of Directors Member of the first local professional search engine marketing association, the Dallas / Fort Worth Search Engine Marketing Association or www.DFWSEM.org.  DFWSEM was founded by a group of blackhat SEOs back around 2001. Bill Hartzer, who I tremendously respect as an authority in search marketing, was one of the original founding members of DFWSEM. DFWSEM is the largest local meetup for search professionals in the country.  We meet once a month in Dallas to share insights, tips, tricks, and tools related to all things SEO, PPC, and Social Media.

I have invited many clients to attend these meetings and have found that not only do many learn more about what I do for them (this works so much better than those tacky one call closes folks!), some of my clients have actually joined the association and attend regularly.

Tonight was one of those nights. It just clicked. While on a panel discussion of the lessons from PubCon Austin 2011 and SMX West, two of the biggest conferences for search geeks, Tony Wright, the witty CEO of WrightIMC, a reputable reputation management and SEO firm, said something that will forever stick with me:

“Gravity doesn’t work in the sales funnel”

He was referring back to a comment from a PubCon keynote speaker who stated that if you have an authoritative site with great content you won’t need to pay for advertising. Sorta like Amazon or Wikipedia, right? Tony said that this really is more of a fallacy in theory. Those with strong brands become strong from authoritative content and paid promotion.

Moving a potential customer from research and awareness to buying intent doesn’t just happen. As marketers, we must make it happen. Moving people from one step in the buying process to another requires many different types of marketing methodologies, such as conversion optimization and testing, unique value propositions, identifying key differentiators, and incorporating solid calls to action. Building trust is also important. Sharing features and benefits also helps move them down the funnel.

Lastly, you must advertise. Advertising can be both creative (for building your brand) and directional (helping people find your brand.) Advertising is what brings people to your funnel. Gravity pulls us all down, but not down the funnel. That takes expert strategy and creativity.

Sorry to contradict the great lyrics of John Mayer, but gravity isn’t always working against us. Sometimes it doesn’t bring us down. Especially when it pertains to the buying process, contrary to what most business owners and even some experts seem to think.

Another great quote from PubCon:

“$92 out of every $100 invested in marketing goes to advertising. Only $8 is spent on making ads convert.”


Brian Clark, creator of the #1 Marketing Blog, Copyblogger.com is Presenting At DFW Search Marketing Association on Feb 16th

February 10, 2011

Brian Clark of Copyblogger Presenting At DFW Search Marketing Association on February 16 at 6:30PM at the Renaissance Hotel In Richardson. According to AdAge Magazine CopyBlogger.com ranks as the #1 marketing related blog.

If you would like a FREE pass to the upcoming meeting, valued at over $35.oo, just send an email request to { mike (at) smbseo (dot) com }. I really look forward to seeing you.

Power 150Blogs

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Blogs and Blogging: Social Media Today and SEO for Local Search Tomorrow.

November 30, 2010

Google is better than you

Just a prediction folks. It is common sense really.

Content takes all different kinds of forms: Social content, Blog content, Video Content, etc….

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When folks at the Yellow Pages company I worked for found out that I enjoyed forums and blogging, they said I was a geek. Many of the people involved in marketing functions of the company laughed.

A GEEK? Sure, call me that. I don’t mind. In my opinion, they just don’t get it. They can’t. They seem to earn friends by influence and business success. Not so much with social skills and communication.

Some executives and marketing managers earn their stripes. Most get them because of who they know… kinda like a club. As I stated before, when you reach the pinnacle of power in Corporate America you have typically had your ego stroked to the point of no return. You become unapproachable and unwilling to adapt to a changing environment. Heck, most CMOs don’t even comprehend how to manage based on objectives and results vs features/benefits/activity. Folks in many marketing channels are not compensated on a budget or objective, but by numbers.

This reminds me of how the Government measures the direction and success of the economy based on the number of people unemployed vs the productivity of a particular industry, or for instance, the rise in Government jobs that pay people to do busy work vs productivity or ROI.

So, who is it that drives the innovation and success of a businesses marketing channels? It is the product creators and problem solvers that create future business opportunities. In my opinion, it is the SEO and computer geeks that can understand what is coming next or what the next big problem that needs to be solved, thus creating opportunities for innovation and investment.

It is the ideas that originate from solving simple problems, improving communication and making decisions.

Simple concerns like: Imagine how great it would be if a contractor or home service company could really define his/her service area…. like pins on a map. Now consider that Google has recently being rumored to be interested in buying Groupon.com, the strongest player in a fragmented online coupon market and group buying site, for a price tag rumored at $6 Billion, do you think FourSquare or Gowalla are next on the local buyout? Considering the opportunities and growth of local search…… I wouldn’t count it out.

You would never see Google pay that kind of money for a Yellow Pages company, although YP sales professionals will continue to pray. Lol.

Content is King. You here this all the time.

LOCAL SEARCH will become {more} content based.

What kind of content? Blog content, price content, news content. What about image and video content? You need to understand what makes sites like Yelp.com (who apparently just recently fell out of the love and admiration of Google) and MerchantCircle.com so favorable for local citations. In my opinion the challenge for MerchantCircle is just horrible usability and an outdated Aol-esque look and feel.

If your small business directory and online yellow pages site ( or smb website for that matter) does not have a platform for blogging, a forum,community online, or social media interaction model for advocates, you will lose any opportunity for SEO tomorrow.

SEO is no longer meta-titles and descriptions folks.

Social media is 50% SEO, and 50% marketing and customer service. All of this requires strategic processes too complex for the yellow pages industries new rep every year bi-annual sales cycle.

Get a clue corporate America. Sometimes sharing how you really feel, think, and what you love can be a beautiful thing. Businesses will be forced to participate or take a back seat. Previously local search was about who could afford the fattest phonebook ad, had the most resources and the biggest phone bill.

It is amazing how folks with the most resources at their disposal have no clue how to use them. Your old way of doing business is dead. The old way of local advertising without sharing details beyond the page or broshure wont work. Businesses need to share authority to rank online.

SEO = Blogging

Tell your clients. Tell your SMBs. Tell your investors. Then go tell your real advocates and lobbyists.

Read the rest of this entry »