My Rant……..The Next Bubble.

February 16, 2010

After reading a new article regarding the internet SEM investments and recent venture capital funding to WebVisible (another $20M), Reach Local (original $55M back in Oct 2007), and Yodle (recently funded with another $38M) I wanted to comment about The Next Bubble. Let’s discuss the what where and why investors are hot for SEM, Search, and what I see is still  groundbreaking opportunity in local search marketing consulting, as Greg Sterling’s blog pointed out here in his blog titled Screenwerk.

The thing about this topic is that it is both political, thoughtful, and very personal to me.

If you look at the success of Google (information from Wiki:) over the “somewhat” recent years-

Google Inc. (NASDAQGOOG, FWB: GGQ1) is a multinational public cloud computing and Internet search technologies corporation that hosts and develops a number of Internet-based services and products, generating profit primarily from advertising through its AdWords program. Google was founded by Larry Page and Sergey Brin while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, with its initial public offering to follow on August 19, 2004. Its headquarters, located in Mountain View, California, is often referred to as the Googleplex, which is derived from the number googolplex. The company’s stated mission from the outset was “to organize the world’s information and make it universally accessible and useful”, and the company’s unofficial slogan, coined by Google engineer Paul Buchheit, was Don’t be evil. It runs over one million servers in data centers around the world, processing over one billion search requests every day and about one petabyte of user-generated data each hour. Even the company’s name, Google, was a play on the large number googol to represent the large amount of information the company set out to organize.

From this house:

Google Started Here

to multi-million dollar complex in Mountain View California:

https://i1.wp.com/www.propertyinvesting.net/cgi-script/csNews/image_upload/default_2edb.googleplex.jpg

GooglePlex

Google is set to become the largest company in America.

Google Stock History

Google stock compared to GE and Exxon

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Google Adwords click bids drop………. but,

February 2, 2009

Interesting find……. further supports my theory that paid search is always fair and balanced due to the fact that No One’s going to pay for clicks that do not result in a value or offer results to the bottom line.  I have said in the past that like buying lobster at your favorite seafood house, if lobster is $30.00 on the menu -who in thier right mind would pay $60.00? It is always adjusted in a FREE MARKET manner.

Interesting article from Barrons on  Google’s Search-Engine Marketing Slowing because Adwords keyword prices are down 5%-30% from the third-quarter of 2008. 

http://online.barrons.com/article/SB122730102037848793.html?mod=googlenews_barrons

So what does this mean to you? The costs for clicks has been dropping, yet the number of clicks to get a client or customer has increased. All the more importance to focus on Search Engine Marketing Management vs just participating in Adwords or Yahoo Search Marketing campaigns. The value proposition remains the same since the market does indeed adjust itself, which again….. I have been saying for years!

Cheers!