EveryCarListed.com from Idearc has my thumbs up. The only future for Idearc..

November 11, 2009

Here is a recent press release many may have missed regarding changes happening at Bankrupt Yellow Pages company Idearc Media.

Before I offer it to you, if you are looking for the latest reviews on Yellow Pages advertising companies visit www.YellowCrooks.com …..

Before I share the most recent press release of Idearc Media’s newly purchased acquisition of EveryCarListed.com.  I ask that you take a second and offer your thoughts on the site from a consumer’s perspective. I am a huge believer in the  “Field of Dreams” quote “You Build It, They Will Come.” The same applies to verticals.  Unfortunately, the antiquated yellow pages industry has been slow to create new verticals but I am already digging what they are doing with video and cars down in Tyler Texas at EveryCarListed.com, a company that Idearc Media (the creators of Superpages.com) has included in its business mix. I hope they leverage the remaining years of revenue from 90% of the company’s business, print yellow pages, and fund more verticals such as EveryCarListed.com. Although I must admit, I do recall the company making the purchase at the time of spin-off from Verizon in the same manner it purchaEven a Blind Squirrel finds a nut once in a while by Dallas Google Guru Mike Stewart on Idearc Mediased Inceptor.com. Timing was great on the purchase and an excellent move by Scott Klein’s team in my opinion. The all video car shopping site is very innovative and forward thinking. I am digging the way the site hunts down pictures and converts the still images into a video. Very cool. Although the video work is terrible to say the least. I would prefer to watch videos if they were live vs just video picture montages.

Let’s see if http://www.EveryCarListed.com catches with consumers!  And then we will soon see if it catches with advertisers. (if the price from what I’ve been told is only $ from $1400.00 per month it might be a great alternative to spending money in printed newspapers for dealerships which has been proven to be a horrible return on investment lately for Car Dealers.

A few weeks prior to leaving the company I had a meeting scheduled with Dave Bethea one of Idearc’s Executive Vice Presidents regarding a few ideas. My Regional Vice President at the time, Janet Bro,  suggested that I meet with him to discuss my ideas on new verticals for the company and some inherent issues with the companies internet product mix. I was unfortunate to have Strep Throat and had to cancel my meeting. Never rescheduled it since my manager at the time expressed his opinion and results from meetings with the executive team at Idearc.

I am crossing my fingers that they take a step towards additional new .com verticals and transition to focusing on a client service .com model vs the sales model the company focuses on. Until you put the right talent in front of your top tier advertisers you will continue to experience churn.

So without further adieu………………..

via  Lisa Vilfordi, Idearc Media, lisa.vilfordi@idearc.com, 972-453-3916

EveryCarListed.comSM, Powered by Superpages.com, Becomes the Only All-Video Car Listing Site and One of the Only Car Listing Sites Providing Free Videos.  Superpages.com launches a new “Cars” tab housing all listings from idearclogo1


DALLAS – July 21, 2009 – Idearc Media LLC, home to Superpages.com® and publisher of the
Verizon® Yellow Pages, today announced that its Internet site EveryCarListed.com SM has
launched one million vehicle videos on its free automobile listing site. The videos are provided
to each listing for free and by year end, EveryCarListed.com will launch videos to the remaining listings creating the only all-video vehicle listing site in the nation.
The vehicle videos simulate a trip to the dealer by providing consumers a “walk around”
experience while a voice-over describes the car features. View this video of a 2007 Hummer H2. According to comScore, in  November 2008, 146 million Americans viewed 12.7 billion online videos. “Online videos are becoming part of the buying process,” said Briggs Ferguson, Internet President at Idearc Media. “Videos touch consumers’ senses and enhance the buying experience, which in turn provides dealers and for sale by owner listings more quality leads from EveryCarListed.com.”
EveryCarListed.com, which launched in August 2008 and was acquired by Idearc Media in February 2009, has more than 2 million dealership and “For Sale by Owner” listings. Vehicle listings on the site are current and updated daily through EveryCarListed.com’s agreements with Original Equipment Manufacturers (OEM). When inventory changes at local dealerships, the OEM relationship ensures the most up-to-date vehicle information is posted to EveryCarListed.com. Superpages.com features a new “Cars” destination tab at the top of the home page, allowing consumers to shop for vehicles within the site. According to comScore, the Superpages.com network has more than 27 million unique visitors a month and ranks 27th in the top 50 U.S. Web properties.
“With Superpages.com’s traffic and EveryCarListed.com’s content, we are creating a powerful automobile sales arena,” said Ferguson. “These sites will provide a venue for dealers to take advantage of exclusive advertising opportunities that will bring more consumers to their dealerships.” On the EveryCarListed.com site, consumers can search listings by make, model, fuel economy
and many additional preferences. Automobile dealer inventories are listed at a basic service 2 level at no charge to the dealer. The site also offers new vehicles from franchised dealers, and “For Sale by Owner” listings free of charge. The EveryCarListed.com video technology, provided through Digital Motorworks, Inc., is the Liquidus Video Platform. Liquidus offers a unique real-time video capability that ensures vehicle information is always fresh and up-to-the-minute for every dealer and every vehicle.

Certain statements included in this press release and the hyperlinked materials constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect Idearc management’s current views with respect to Idearc’s financial performance and future events with respect to its business and industry in general. Statements regarding Idearc’s exploration of alternatives related to its capital structure are forward-looking statements. Statements that include the words “believe,” “will,” “anticipate,” “foresee,” and similar expressions identify forward-looking statements. Idearc
cautions you not to place undue reliance on these forward-looking statements. The following important factors could affect future results and could cause those results to differ materially from those expressed in the forward-looking statements: (i) that the bankruptcy filing and the related cases disrupt current plans and operations; (ii) risks that Idearc’s business could suffer
from the loss of key customers, suppliers or personnel during the pendency of the bankruptcy case; (iii) risks that Idearc’s plan of reorganization fails to obtain the requisite approval from the claim holders entitled to vote on the plan; (iv) risks that Idearc will be able to maintain sufficient liquidity for the pendency of the bankruptcy cases; (v) risk that the bankruptcy court rejects Idearc’s plan of reorganization; (vi) limitations on Idearc’s operating and strategic flexibility during the pendency of the bankruptcy cases; (vii) risks related to a long and protracted restructuring; (viii) risks related to Idearc’s declining print revenue, including a reduction in customer spending resulting from the current economic downturn; (ix) changes in Idearc’s competitive position due to the  competition from other yellow pages directories publishers and other traditional and new media and its ability to anticipate or respond to changes in technology and user preferences; (x) declining use of print yellow pages directories; (xi) changes in the availability and cost of paper and other raw materials used to print directories and reliance on third-party printers and distributors; (xii) increased credit risk associated with reliance on small- and medium-sized businesses, in particular in the current economic environment; (xiii) changes in operating performance; (xiv) Idearc’s ability to attract and retain qualified executives; (xv) Idearc’s ability to maintain good relations with its unionized employees; (xvi) changes in U.S. labor, business, political and/or economic
conditions; (xvii) changes in governmental regulations and policies and actions of regulatory bodies; and (xviii) risks associated with Idearc’s obligations under agreements entered into with Verizon in connection with the spin-off. For a discussion of these and other risks and uncertainties, see Idearc Inc.’s periodic filings with the Securities and Exchange Commission, which you may view at http://www.sec.gov, and in particular, Idearc Inc.’s Annual Report on Form 10-K.
About Idearc Media LLC
Idearc Media LLC, a subsidiary of Idearc Inc. (IDARQ.PK), delivers products on multiple
platforms to help consumers find the information they want, wherever they are. Idearc’s multiplatform
of advertising solutions include Verizon® Yellow Pages, Verizon® White Pages,
Verizon® Yellow Pages Companion Directories, FairPoint® Yellow Pages, FairPoint® Yellow
Pages Companion Directories, Superpages.com®, Switchboard.comSM, LocalSearch.comSM,
Superpages MobileSM and SuperpagesDirect™ direct mail products. For more information, visit
About EveryCarListed.com
EveryCarListed.com the nation’s largest all video free-listings Web site for automobiles,
designed to contain all new and used vehicles for sale in the U.S. Its business model is like that
of the Yellow Pages, which has a highly utilized model of free listings. Including all dealer
inventories at a basic service level free of charge and allowing all “For Sale by Owner” listings to
be placed for free, EveryCarListed.com creates a powerful automobile marketplace. Millions of
current vehicle listings, updated daily, and agreements with Original Equipment Manufacturers
(OEMs) as well as GM Certified Used Vehicles and other strategic partners, ensure that when
inventory changes at local dealerships, the most up-to-date vehicle information will be posted to
the Web site. For more information visit http://www.EveryCarListed.com/corp.

So what is your opinion of the site? Please give me your feedback and comments on the direction Idearc is taking.