SEO does not always mean the same thing

April 28, 2012

A wise man once said that “all marketers are liars.”

20120428-221906.jpg

This couldn’t be further from the truth. It surprises me that business owners are still not savvy about online marketing. Many don’t see the need for a local search marketing strategy because they think, “only the big companies with huge pocketbooks” advertise aggressively online. They are the companies always at the top dominating search results. Sure this can be done to some extent by sinking yourself deeper into credit card debt with Google Adwords, but why keep going back to the World’s Largest Auction (bigger than Ebay!)

Organic search results get over 1/2 of the click volume.

Most small businesses don’t understand the concepts and strategies of content marketing. Then again, most SEO services and agencies tend to focus on the on-page website changes, business may or may not deploy a blog strategy depending on whether the website is built in a blog style CMS like WordPress. Unfortunately for businesses, they often can only afford a cheap SEO agency who typically fails to use content for building backlinks. I say you can’t afford not to. Stop going back to the auction! Organic and local complements PPC domination and also stretches a budget with recurring revenues from search engine result page share of voice and real estate.

I once SEO’d a “bookie service” website that took up 5 of the first 7 results with multiple websites and different business names

Some SEO firms optimize for Google Places and setup local listings, but do they include accounts with the data centers UBL and Localeze listings? Do they provide manual local listing optimization that focuses on creating as many local citations (mentions of your business name, address, and number?)

I recommend finding a transparent and holistic firm that focuses on a diverse approach to SEO, not just moving things around on a page and changing a few settings (how often you gonna change a Page Title?)

If someone calls and offers you SEO service you have every right to be skeptical. After all, “all marketers are liars” and SEOs are the biggest out there.

I have always said the minute you change a page title you are “gaming” Google.

Just stay away from link builders who use non transparent or blackhat SEO methods. While the potential short term business may be good for your wallet, getting kicked out of the search results or worse de-indexed is not something you can easily overcome.

I do recommend considering separate IPs and crazy aggressive tactics for local search niche domains though.

Hiring an outsourcing company or yellow pages type company for your online marketing is just crazy. Everything is proprietary and you won’t own a thing.

They should stick to what they do best…

20120503-195149.jpgpolluting door steps!

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SMB SEO does great small business video production….. affordable!

March 17, 2010

Company Overview Videos.

Time to start a company that makes right what the corporate big guys do wrong!

Join me tonight for the next www.DFWSEM.org meeting!


My Rant……..The Next Bubble.

February 16, 2010

After reading a new article regarding the internet SEM investments and recent venture capital funding to WebVisible (another $20M), Reach Local (original $55M back in Oct 2007), and Yodle (recently funded with another $38M) I wanted to comment about The Next Bubble. Let’s discuss the what where and why investors are hot for SEM, Search, and what I see is still  groundbreaking opportunity in local search marketing consulting, as Greg Sterling’s blog pointed out here in his blog titled Screenwerk.

The thing about this topic is that it is both political, thoughtful, and very personal to me.

If you look at the success of Google (information from Wiki:) over the “somewhat” recent years-

Google Inc. (NASDAQGOOG, FWB: GGQ1) is a multinational public cloud computing and Internet search technologies corporation that hosts and develops a number of Internet-based services and products, generating profit primarily from advertising through its AdWords program. Google was founded by Larry Page and Sergey Brin while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, with its initial public offering to follow on August 19, 2004. Its headquarters, located in Mountain View, California, is often referred to as the Googleplex, which is derived from the number googolplex. The company’s stated mission from the outset was “to organize the world’s information and make it universally accessible and useful”, and the company’s unofficial slogan, coined by Google engineer Paul Buchheit, was Don’t be evil. It runs over one million servers in data centers around the world, processing over one billion search requests every day and about one petabyte of user-generated data each hour. Even the company’s name, Google, was a play on the large number googol to represent the large amount of information the company set out to organize.

From this house:

Google Started Here

to multi-million dollar complex in Mountain View California:

https://i1.wp.com/www.propertyinvesting.net/cgi-script/csNews/image_upload/default_2edb.googleplex.jpg

GooglePlex

Google is set to become the largest company in America.

Google Stock History

Google stock compared to GE and Exxon

Read the rest of this entry »


EveryCarListed.com from Idearc has my thumbs up. The only future for Idearc..

November 11, 2009

Here is a recent press release many may have missed regarding changes happening at Bankrupt Yellow Pages company Idearc Media.

Before I offer it to you, if you are looking for the latest reviews on Yellow Pages advertising companies visit www.YellowCrooks.com …..

Before I share the most recent press release of Idearc Media’s newly purchased acquisition of EveryCarListed.com.  I ask that you take a second and offer your thoughts on the site from a consumer’s perspective. I am a huge believer in the  “Field of Dreams” quote “You Build It, They Will Come.” The same applies to verticals.  Unfortunately, the antiquated yellow pages industry has been slow to create new verticals but I am already digging what they are doing with video and cars down in Tyler Texas at EveryCarListed.com, a company that Idearc Media (the creators of Superpages.com) has included in its business mix. I hope they leverage the remaining years of revenue from 90% of the company’s business, print yellow pages, and fund more verticals such as EveryCarListed.com. Although I must admit, I do recall the company making the purchase at the time of spin-off from Verizon in the same manner it purchaEven a Blind Squirrel finds a nut once in a while by Dallas Google Guru Mike Stewart on Idearc Mediased Inceptor.com. Timing was great on the purchase and an excellent move by Scott Klein’s team in my opinion. The all video car shopping site is very innovative and forward thinking. I am digging the way the site hunts down pictures and converts the still images into a video. Very cool. Although the video work is terrible to say the least. I would prefer to watch videos if they were live vs just video picture montages.

Let’s see if http://www.EveryCarListed.com catches with consumers!  And then we will soon see if it catches with advertisers. (if the price from what I’ve been told is only $ from $1400.00 per month it might be a great alternative to spending money in printed newspapers for dealerships which has been proven to be a horrible return on investment lately for Car Dealers.

A few weeks prior to leaving the company I had a meeting scheduled with Dave Bethea one of Idearc’s Executive Vice Presidents regarding a few ideas. My Regional Vice President at the time, Janet Bro,  suggested that I meet with him to discuss my ideas on new verticals for the company and some inherent issues with the companies internet product mix. I was unfortunate to have Strep Throat and had to cancel my meeting. Never rescheduled it since my manager at the time expressed his opinion and results from meetings with the executive team at Idearc.

I am crossing my fingers that they take a step towards additional new .com verticals and transition to focusing on a client service .com model vs the sales model the company focuses on. Until you put the right talent in front of your top tier advertisers you will continue to experience churn.

So without further adieu………………..

via  Lisa Vilfordi, Idearc Media, lisa.vilfordi@idearc.com, 972-453-3916

EveryCarListed.comSM, Powered by Superpages.com, Becomes the Only All-Video Car Listing Site and One of the Only Car Listing Sites Providing Free Videos.  Superpages.com launches a new “Cars” tab housing all listings from idearclogo1

EveryCarListed.com

DALLAS – July 21, 2009 – Idearc Media LLC, home to Superpages.com® and publisher of the
Verizon® Yellow Pages, today announced that its Internet site EveryCarListed.com SM has
launched one million vehicle videos on its free automobile listing site. The videos are provided
to each listing for free and by year end, EveryCarListed.com will launch videos to the remaining listings creating the only all-video vehicle listing site in the nation.
The vehicle videos simulate a trip to the dealer by providing consumers a “walk around”
experience while a voice-over describes the car features. View this video of a 2007 Hummer H2. According to comScore, in  November 2008, 146 million Americans viewed 12.7 billion online videos. “Online videos are becoming part of the buying process,” said Briggs Ferguson, Internet President at Idearc Media. “Videos touch consumers’ senses and enhance the buying experience, which in turn provides dealers and for sale by owner listings more quality leads from EveryCarListed.com.”
EveryCarListed.com, which launched in August 2008 and was acquired by Idearc Media in February 2009, has more than 2 million dealership and “For Sale by Owner” listings. Vehicle listings on the site are current and updated daily through EveryCarListed.com’s agreements with Original Equipment Manufacturers (OEM). When inventory changes at local dealerships, the OEM relationship ensures the most up-to-date vehicle information is posted to EveryCarListed.com. Superpages.com features a new “Cars” destination tab at the top of the home page, allowing consumers to shop for vehicles within the site. According to comScore, the Superpages.com network has more than 27 million unique visitors a month and ranks 27th in the top 50 U.S. Web properties.
“With Superpages.com’s traffic and EveryCarListed.com’s content, we are creating a powerful automobile sales arena,” said Ferguson. “These sites will provide a venue for dealers to take advantage of exclusive advertising opportunities that will bring more consumers to their dealerships.” On the EveryCarListed.com site, consumers can search listings by make, model, fuel economy
and many additional preferences. Automobile dealer inventories are listed at a basic service 2 level at no charge to the dealer. The site also offers new vehicles from franchised dealers, and “For Sale by Owner” listings free of charge. The EveryCarListed.com video technology, provided through Digital Motorworks, Inc., is the Liquidus Video Platform. Liquidus offers a unique real-time video capability that ensures vehicle information is always fresh and up-to-the-minute for every dealer and every vehicle.

Certain statements included in this press release and the hyperlinked materials constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect Idearc management’s current views with respect to Idearc’s financial performance and future events with respect to its business and industry in general. Statements regarding Idearc’s exploration of alternatives related to its capital structure are forward-looking statements. Statements that include the words “believe,” “will,” “anticipate,” “foresee,” and similar expressions identify forward-looking statements. Idearc
cautions you not to place undue reliance on these forward-looking statements. The following important factors could affect future results and could cause those results to differ materially from those expressed in the forward-looking statements: (i) that the bankruptcy filing and the related cases disrupt current plans and operations; (ii) risks that Idearc’s business could suffer
from the loss of key customers, suppliers or personnel during the pendency of the bankruptcy case; (iii) risks that Idearc’s plan of reorganization fails to obtain the requisite approval from the claim holders entitled to vote on the plan; (iv) risks that Idearc will be able to maintain sufficient liquidity for the pendency of the bankruptcy cases; (v) risk that the bankruptcy court rejects Idearc’s plan of reorganization; (vi) limitations on Idearc’s operating and strategic flexibility during the pendency of the bankruptcy cases; (vii) risks related to a long and protracted restructuring; (viii) risks related to Idearc’s declining print revenue, including a reduction in customer spending resulting from the current economic downturn; (ix) changes in Idearc’s competitive position due to the  competition from other yellow pages directories publishers and other traditional and new media and its ability to anticipate or respond to changes in technology and user preferences; (x) declining use of print yellow pages directories; (xi) changes in the availability and cost of paper and other raw materials used to print directories and reliance on third-party printers and distributors; (xii) increased credit risk associated with reliance on small- and medium-sized businesses, in particular in the current economic environment; (xiii) changes in operating performance; (xiv) Idearc’s ability to attract and retain qualified executives; (xv) Idearc’s ability to maintain good relations with its unionized employees; (xvi) changes in U.S. labor, business, political and/or economic
conditions; (xvii) changes in governmental regulations and policies and actions of regulatory bodies; and (xviii) risks associated with Idearc’s obligations under agreements entered into with Verizon in connection with the spin-off. For a discussion of these and other risks and uncertainties, see Idearc Inc.’s periodic filings with the Securities and Exchange Commission, which you may view at http://www.sec.gov, and in particular, Idearc Inc.’s Annual Report on Form 10-K.
###
About Idearc Media LLC
Idearc Media LLC, a subsidiary of Idearc Inc. (IDARQ.PK), delivers products on multiple
platforms to help consumers find the information they want, wherever they are. Idearc’s multiplatform
of advertising solutions include Verizon® Yellow Pages, Verizon® White Pages,
Verizon® Yellow Pages Companion Directories, FairPoint® Yellow Pages, FairPoint® Yellow
Pages Companion Directories, Superpages.com®, Switchboard.comSM, LocalSearch.comSM,
Superpages MobileSM and SuperpagesDirect™ direct mail products. For more information, visit
http://www.idearc.com.
3
IDAR-G
About EveryCarListed.com
EveryCarListed.com the nation’s largest all video free-listings Web site for automobiles,
designed to contain all new and used vehicles for sale in the U.S. Its business model is like that
of the Yellow Pages, which has a highly utilized model of free listings. Including all dealer
inventories at a basic service level free of charge and allowing all “For Sale by Owner” listings to
be placed for free, EveryCarListed.com creates a powerful automobile marketplace. Millions of
current vehicle listings, updated daily, and agreements with Original Equipment Manufacturers
(OEMs) as well as GM Certified Used Vehicles and other strategic partners, ensure that when
inventory changes at local dealerships, the most up-to-date vehicle information will be posted to
the Web site. For more information visit http://www.EveryCarListed.com/corp.

So what is your opinion of the site? Please give me your feedback and comments on the direction Idearc is taking.


Kaitlyn… which one of these cars is the fastest streetcar in Dallas? Who is the fastest SEO?

October 24, 2009

I love fast cars.

I love the GM LS1 Engine Series and Platform

I even started the Group on LinkedIn.com

Kaitlyn...which one is the fastest streetcar? C5Vette.Srt-8.o... on Twitpic

My wife was stoked the day she found out her 4 DOOR 425hp Charger SRT-8 was faster than my (Mother’s former) Magnetic Red Metallic 2004 Corvette C5. Still doesn’t come close to my 2000 Pontiac Trans Am WS6. It has run a best of 6.19 @ 110 in the 8th mile at Texas Raceway in Kennedale Tx on 680rwhp. It made a best of 730rwhp on 200 shot nitrous pills at Real Performance Motorsports in Lewisville Tx. ” DFW’s Fastest Late Model Speed Shop” on nitrous and 460rwhp with an all-motor tune.  I have had the car for about 3 years now. It is a blast to drive. I have been “optimizing” it as a true enthusiast.

dfw fastest streetcar,webformance,high performance,trans am,drag racing,408 trans am
Engine Modifications:

408ci LQ9 (Escalade) LS1 Iron Block

4.00 Eagle Crankshaft

LS3 / L92 Heads

RPM Custom 236/248 Camshaft

GMPP Carb Intake modified by Aaron @ IntakeElbows.com

60lb per hr Fuel Injectors

NX Gemini Nitrous Plate (200-400hp)

Driveline:

TH400 A3 GM transmission

Vigilante 3600 stall Nitrous Converter

9 inch Moser (Ford) rearend w/ 3.89 gear (full spool)

Ratchet Shifter

I will be at Texas Raceway tomorrow for the Fall Cruise. See you there!

Updated videos from the cruise….

PhotobucketPhotobucket

a few other pics I shared via twitpic-logo

Kaitlyn's favorite set of monkeybars. she is so cool. #COOLCH... on Twitpic

My Co-Pilots.....not the beer though. Go Texas Tech. Racing i... on Twitpic

Expert detail work by Cody in the Dallas Tx area... call 817-... on Twitpic

Anyone want to go for a quick little race? Outside watching k... on Twitpic

A friend of mine Jeff Swope and I came up with the branding for Webformance Inc.

A friend of mine Jeff Swope and I came up with the branding for Webformance Inc.


Common SEO Questions Answered by AllExperts.com SEO Expert Mike Stewart

October 23, 2009

Mike Stewart is the local Google Guru of Dallas

Expertise

I am well versed in SEO strategies for local businesses. I have optimized hundreds of sites with both suggestions and implementation. I am Google Adwords sales certified and understand the important relevency factors and degree of importance of each component in the PageRank algorithm. I can answer specific questions regarding on-page search engine optimizaton, .meta properties, link popularity, and directory submission. I am able to discuss feeds and social media as well. More info @ http://www.DallasSEOGuru.com or http://www.smbseo.com

Experience in the area

10 years at Idearc Media as a New Business Strategist focusing on Search Engine Marketing…… Now I am working for myself as a local search engine marketing strategist, web developer, and advertising geek!

Organizations

Dallas Interactive Marketing and Dallas SEO Specialists DFWSEM

Publications

http://www.dallasgoogleguru.wordpress.com

Education/Credentials
  • Cisco Networking
  • DFWSEM Corporae Member
  • Google Adwords Seminar for Success
  • Google Reseller Certification Course
Awards and Honors

3 President’s Awards at Idearc Media

Past/Present Clients

http://www.teakelllaw.com http://www.jpimportz.org http://www.bailbondsdallastx.com http://www.atwbailbonds.com http://www.hammerle.com http://www.personalinjuryattorneydallastx.com http://www.handsonapproach.com  www.thetransmissionshop.com

What do you like about this subject?

Passion! I am passionate about helping businesses with getting ranked on search engines. I am passionate about “localized” product or service internet marketing. I do not believe SEO experts need to be fluent with Social Media expertise.

What do you still hope to achieve/learn in this field?

Everything that Danny Sullivan, David Mihm, Chris Smith, Rand Fishkin, Stephan Spencer, David Wallace, etc etc…..

Something interesting about this subject that others may not know:

SEO has more factors than a roll of tissue paper has tissues!

Something controversial or provocative about this subject

Some folks think SEO it is dead…… they are dead wrong!

Average Ratings

  • Knowledge 9.86
  • Clarity of Response 10.0
  • Timeliness 10.0
  • Politeness 10.0
  • Number of Questions (in Past 24 Hours) 1
  • Max Questions to be Asked (in 24 Hour Period) 5
  • Total Questions (since joining AllExperts) 18
  • Volunteer Since 2009-02-02
  • Prestige Points 270

Recent Reviews from Users

Read More Comments

K = Knowledge    C = Clarity    T = Timeliness    P = Politeness

User Date K C T P Comments
Joseph 09/10/09 10 10 10 10
David 08/15/09 10 10 10 10 Thanks, Mike. Your answer covers all the …..
Salah 08/05/09 9 10 10 10
henok 06/30/09 10 10 10 10 thanks for your honesty
Rebecca 05/01/09 10 10 10 10 I thank you for your comments, there …..

Recent Answers from Mike Stewart

2009-09-09 High Google Rank / No Hits:

I answered the first question just a moment ago. As far as the second one goes, I recommend you also consider Adwords with conversion tracking to make sure the visitors that are keyword targeted are

2009-09-07 SEO:

First step is to make sure you are using the proper tracking tools such as Google Analytics. The second this is you need to make sure your title and description have relevant and compelling information

2009-08-14 Risk of revising page titles and descriptions:

Good morning! I wouldn’t worry much at all about Google interpreting your changes as underhanded. If your title has you ranked on your target keyword phrases than you have little to be concerned with

2009-08-05 User Friendly URL:

Salah, I assume you are asking either about Dynamic and Static URL’s. Or what I and other call Search Engine Friendly URLs… or SEF URLs. Instead of giving you my interpretation, here is an answer

2009-06-29 seo tools and softwares:

I use: http://www.seocentro.com (choose the meta tag analyzer) http://www.seobook.com (take a look at the keyword selector tool and the FireFox extention) SeoMoz also has some good tools. and a list of more: