SuperPages.com ad distribution blogs, I wonder who is responsible?

April 10, 2010


Take a look at the links and blog posts below, who do you think is responsible for distributing this content?

A & S Whitestone Nursery, Whitestone, NY : bird baths
A & S Whitestone Nursery, www.superpages.com Whitestone, NY, supermedia, African Violets, Animal Traps, Aquatic Plants, Baskets & Planters, Bedding Plants, Bird Baths, Bird Food & Supplies, Blooming Plants, Bonsai, Bonsai Trees, Books, 
bird baths – http://bird-bath.net/
Kleen Kars Inc, Springfield, MA | Cars and Trucks Blog
By admin
Kleen Kars Inc www.superpages.com Springfield, MA Supermedia, Auto Financing & Loans, Truck Dealers, Auto Dealers, Used Cars,
Cars and Trucks Blog – http://carsandtrucksblog.com/
mcgowan’s Construction , Memphis, TN | Clothes Hangers
By admin
mcgowan’s Construction www.superpages.com Memphis, TN Supermedia * Additions , Architectural Services , Attics , Basements ,
Clothes Hangers – http://hangerscenter.com/
Lara Van Derschelden DDS Bothell, WA | Endodontics
By nunum
Van Derschelden Lara – Gentle Touch Dental Grp www.superpages.com Super Media, bond Treatments Braces Bridge Work Bridges cancer screening check-up Caps Clear.
Endodontics – http://endodontics.myblogtrade.com/
Zarria’s Cleaning Service, Atlanta, GA | carpet cleaning atlanta
By ronaldkonruff
Zarria’s Cleaning Service, www.superpages.com Atlanta, GA, supermedia, Accident Cleanup, Apartment Cleaning, Apartments & Condominiums, Area Rug Cleaning, Attics, Baseboards, Basements, Bathrooms, Bathrooms & Kitchens, Bedrooms, Blinds, 
carpet cleaning atlanta – http://cleaningatlantacarpet.blogspot.com/
Capital Insurance Agency Trenton, NJ « Motor Insurance
Capital Insurance Agency www.superpages.com Supermedia, Personal & Commercial Automobile Insurance, Accident Insurance Annuities Auto Insurance Claims Processing Collision Insurance Combination Policies Commercial Vehicle Insurance 
Motor Insurance – http://motorinsurance.tk/

I wonder whether the folks at “SkunkWorks” (or whatever they call the creative department at the poor company these days) know what is going on here? The massive amount of keyword rich domains taking advantage of this SuperPages.com created content is insane. Just setup a Google Alert for “SuperMedia” and you can see for yourself.

I know that they are getting a good amount of links from this activity, so maybe it is a trade-off they have no control over…. Kinda reminds me of Google using Yellow Pages for citations, but telling Yellow Pages to buy AdWords for traffic. Pretty funny post from a Local SEO about it.

I guess a link is a good link. Unless it has a malicious “links” intent. (BlackHat SEO Discussion in Dallas October 15th)

Dallas Search Engine Marketing

Although, I have always been known to say, “BlackHat, WhiteHat, Grey Head SEO.” Don’t believe all the ramblings about black and white folks. If you practice a holistic approach you consider all the strengths, weaknesses, and opportunities. Black Hat simply refers to not being a strict follower of “Google’s Guidelines, Terms, and Conditions” related to websites, content, etc.

Now, back to the blog posts with SuperPages.com content:

I am sure this was not outsourced to India as well? Considering they still think SEO is all about PageRank like it is some sort of SEO measurement worth discussing. They are not much worse than Yellow Pages organizations who fail to offer it because it takes time and isn’t something you can send to India or have 1 person “attempt” to manage 100+ accounts. When do they have time for ad testing,  content writing, link building, conversion and strategy? How many clients spend more than 500 per month and just getting over priced PPC management using outdated S.A.A.S like BidCenter, a tool originally built by this company they purchased named Inceptor years ago, …. which btw was not custom built for the level of true software as a service scale-ability needed to properly manage campaigns. Google’s MyClientCenter along with Editor are the best tools for massive scale-ability of paid search campaigns.  Longtail keyword build-outs are not something AdWords Resellers know how to “service,” just like actually doing customized bidding for broad, phrase, and exact match bids. Hey, atleast for clients that want to pay even more they still have the Inceptor.com website up!

Time to insert a random plug:

If you want expert Google AdWords PPC training, I recommend you attend the Google AdWords Seminars for Success2-Day AdWords PPC Training Course in Dallas

When: October 26th & 27th, 2010
Time: 9am – 5pm (registration starts at 8:30)

Where:
Embassy Suites Dallas – Market Center
2727 Stemmons Freeway
Dallas, Texas, 75207

*for future Dallas Search Marketing Training and Networking events near Dallas, just visit www.DFWSEM.org regularly.

OK, now sorry for that brief ADD/ADHD induced promotional plug…. where was I?

Oh yeah… I forgot.

We should not be forced to accept crappy PPC advertising service for a outragious price!

Here are the options on how to price pay per click ppc advertising management services from most providers.

 

FYI, this was originally a blog post that I never posted but decided today to modify and include a plug for Brad… why? When you attend training courses by experts like him, you really learn things that corporate trainers and wet behind the ears college grads making $12.00 per hour just don’t get!  Big PPC resellers tend to start shrinking the number of people, outsourcing to India, or forcing hundreds of accounts per “expert” to manage. How do you build an account properly dedicating it to someone? Corporate Crooks and big CEO pay doesn’t improve the situation. END RANT.

I myself, and folks in my organization, have attended Brad Geddes Google AdWords Seminars for Success and strongly recommend it for any of you folks working at SuperMedia expecting to continue a career in Search Engine Marketing.

Give me a call for details on a discount or promo code for the training!

v7ndotcom elursrebmem Just a few more days fellas. Glad I could lend a hand just too bad I was late to the party. Someone needs to build a directory of “internet challenge archives or something!?

I really am a nice guy…

aren’t I?


Google share of search almost 77 percent of searches on the web.

October 27, 2009

Mike Stewart is the local Google Guru of Dallas

 

In my opinion this sort of  information deserves a post of its own. New statistics on Google’s share of search. Good SEO’s pay close attention to what is going on with the Search Engines as much as they focus on driving clicks and conversions to clients.

I was on top of things when the industry recognized the lift from image and video hosting sites and the effect on content distribution. I’m also paying close attention to mobile search, social media, and content distribution. This is much more complicated to follow than simple Interactive Directory marketing or PPC campaign advertising and marketing.

This is one of the reason’s why High Performing and passionate SEO’s enjoy working with clients that are open-minded and willing to work with creative thinkers vs your average web developer or publisher. If Google represents 77% of search, doesn’t it make sense to spend the majority of your internet advertising dollars (internet marketing budget) on Google? Many publishing companies force you to put money on networks they own vs going to the source of the traffic. I have not personally met a client that only focused on quality. Even quality leads do not result in sales. Clients need as many lead opportunities as possible in addition to quality leads (phone calls, orders, appointment requests).

According to iCrossing: Google’s Share Of Search Almost 77 Percent

at SearchEngineLand

We received some interesting data from search agency iCrossing yesterday. The data show US search market share percentages and distribution quite different than the major traffic metrics firms. The company says its numbers are “based on a large representative sample of Fortune 1000 companies, across all major verticals,” which use its search tracking tools.

Accordingly the iCrossing data show US September natural search market share to be the following:

  • Google 76.7 percent
  • Bing (increasingly slightly from Aug to) 8.2 percent
  • Yahoo (decreasing to) 11.1 percent
  • AOL and Ask show “precipitous declines”

This is how iCrossing characterized the data in an email to me: “it represents actual traffic received from engines, as picked up by our own analytics tracking across enterprise level sites, as opposed to all traffic on the Web.”

Compare comScore data for September:

Picture 11

Compare Hitwise:

Picture 12

The Bing numbers are relatively close in the data above but iCrossing shows Yahoo with a significantly smaller share than either comScore or Hitwise. And while those services both seem to show a stable core of usage for Ask and AOL search, iCrossing reflects losses for those engines.

Here are some visual representations of the iCrossing numbers:

Picture 13

Picture 14