Why Paying a Monthly Retainer for Local SEO and PPC Makes Good Business Sense

November 16, 2011

In the old days you bought a display ad in the yellow pages to get calls from customers ready to buy.

These days you purchase a yellow pages ad so your established brand doesn’t lose potential phone calls to unknown and lesser quality brands who can afford the financing that the yellow pages offer. The bottom end churn for print YP is constant. Google doesn’t offer financing on pay-per-clicks and writers don’t finance content writing.

In 2002, 80% used the yellow pages to perform a local search. Today that number is less than 15% and phone book fragmentation (a way of looking at print competition) is at an all-time high.

Marketing dollar resource allocation has flipped over the years. The days of me giving Internet marketing advice to sell ads in phone books has been over for sometime.

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Businesses are struggling to dominate search the same way they dominated local search in the 90’s with big full-page and eventually double truck 2-page ads. The same style duopoly exists were you have a telco or main provider and second incumbent choice (AT&T + GTE/Verizon = Google + Bing/Yahoo Search Alliance.)

In the earlier days of search the businesses with names and domains that contained the product or service being offered including the city they served, such as “Dallas Auto Transmission LLC” naturally had an upper hand. It was easy to make a title tag match your business name. Optimization of a website required the efforts of a website coder and FTP access to the sites backend. SEO was all about meta-tags and links that were hard to come-by.

Today you will see:

  • 60,000 new websites will be added to the web
  • 2 million new videos added to YouTube
  • 1.6 million blog posts will be created (out of 150 million blogs)
  • 1.5 billion pieces of content will be added to Facebook
  • 200 million tweets will be tweeted on Twitter

Paid search ads with Google use to only costs pennies per click. Volume was low. Again things have changed. Paid search offers so much more than the past.

Things have gotten a bit more complex:
– mobile extensions
– local extensions
– site links
– retargeting
– promoted videos
– product feeds
– demographic targeting
– new channels of distribution
– new match types like modified broad match

It is easy to mistakenly dump hundreds of suggested keywords in a campaign and see quality scores never rise above a 4. Google makes it easy to spend your money or daily budget and target keyword searches via broad match types with non relevant ads. Buyer beware: You need an agency or consultant!

Great SEO starts with keyword research. Those keywords need to be put in a report and measures with rankings on search engines. You then need to create content, pages for the various keywords, both on your site and pointing to your site with anchor text. Social signals are also important. LoMoSo or local mobile social is the new Internet. NAP, or name address and number, mentions of your business are the key to local. This begins with data-center directory submission (the only real form of directory submission) which is not something you get from Outsourced India SEO providers.

Next, you must begin eating the elephant so-to-speak. Start with the low hanging fruit or keywords that have less competition and in many cases less volume. Quick rankings measured via Google Analytics as clicks. The short-tail competitive keywords take more offsite backlinks, more onsite content strategy, great NAP data, and the help of an experienced Internet marketer to reach success.

To build a successful Internet marketing campaign you need to have your SEO content strategy and PPC campaigns work together. PPC tells us what keywords drive impressions. Content marketing helps you rank for correlating keywords that you can add to your PPC Campaign and both help you test landing pages to perfection.

A SEO & PPC Monthly Retainer will allow you to gradually scale your efforts, rank for more keywords, and create great authoritative onsite content for your visitors. Mix in high volume with low competition keywords and you will monetize your efforts from the start.

Smb SEO’s retainer includes conversion optimization consulting, domain registration, quality hosting (not that slow GoDaddy hosting) and all the transparent reporting you need to make sure that you are not on a road that leads to nowhere. It also does not require a contract and the service is based on real-time and materials vs paying for the concept of SEO. You can only optimize a single page a couple of times before you must add new ones.

If this doesn’t sound like the services your “SEO company” provides, don’t walk…. RUN AWAY.

Call me at 214-267-9553 for a free ranking report and let’s see what is keeping you from making good business sense of your internet marketing.

Also, FYI, Tonight Google and Bing Representatives will Speak on “State of Search” at Dallas / Ft Worth Search Marketing Group…

Register at DFWSEM.org

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Google will be charging for some calls from PC ads according to Search Engine Land

April 28, 2011

This is awesome news for search marketers and internet advertisers.

http://searchengineland.com/google-begins-charging-for-some-calls-from-pc-ads-74935?utm_source=sel&utm_medium=scap&utm_campaign=email

Real question is “when do they cease to allow you to advertise your own number?” to make more money. All in the name of better conversion tracking, call quality attribution by keyword etc,right? I am sure a boat-load of other questions will come out over the next few months…. And changes!

Potential game-changer for small business local internet marketing. Google is already dominating local search share over local search directories.

Google already owns over 70% of total search volume and a commanding position in both mobile browser and local geo-location search results.

Google rocks!


“Gravity Doesn’t Suck Customers Down the Internet Funnel”

March 17, 2011

According to Wikipedia:  sales process, also known as a sales tunnel or a sales funnel is a systematic approach to selling a product or service

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One of the great things about being involved in an industry group or association is the opportunity to learn new ways of saying some of the same things.  Ask any expert and they will tell you that they didn’t become an expert overnight and most likely paid a hefty price to be one. Time is money. Research only gets you so far. Listening to those that have “been there, done that” puts a big shortcut in the learning curve. Learning from mistakes helps take you the rest of the way.

In December 2009, I became a Board of Directors Member of the first local professional search engine marketing association, the Dallas / Fort Worth Search Engine Marketing Association or www.DFWSEM.org.  DFWSEM was founded by a group of blackhat SEOs back around 2001. Bill Hartzer, who I tremendously respect as an authority in search marketing, was one of the original founding members of DFWSEM. DFWSEM is the largest local meetup for search professionals in the country.  We meet once a month in Dallas to share insights, tips, tricks, and tools related to all things SEO, PPC, and Social Media.

I have invited many clients to attend these meetings and have found that not only do many learn more about what I do for them (this works so much better than those tacky one call closes folks!), some of my clients have actually joined the association and attend regularly.

Tonight was one of those nights. It just clicked. While on a panel discussion of the lessons from PubCon Austin 2011 and SMX West, two of the biggest conferences for search geeks, Tony Wright, the witty CEO of WrightIMC, a reputable reputation management and SEO firm, said something that will forever stick with me:

“Gravity doesn’t work in the sales funnel”

He was referring back to a comment from a PubCon keynote speaker who stated that if you have an authoritative site with great content you won’t need to pay for advertising. Sorta like Amazon or Wikipedia, right? Tony said that this really is more of a fallacy in theory. Those with strong brands become strong from authoritative content and paid promotion.

Moving a potential customer from research and awareness to buying intent doesn’t just happen. As marketers, we must make it happen. Moving people from one step in the buying process to another requires many different types of marketing methodologies, such as conversion optimization and testing, unique value propositions, identifying key differentiators, and incorporating solid calls to action. Building trust is also important. Sharing features and benefits also helps move them down the funnel.

Lastly, you must advertise. Advertising can be both creative (for building your brand) and directional (helping people find your brand.) Advertising is what brings people to your funnel. Gravity pulls us all down, but not down the funnel. That takes expert strategy and creativity.

Sorry to contradict the great lyrics of John Mayer, but gravity isn’t always working against us. Sometimes it doesn’t bring us down. Especially when it pertains to the buying process, contrary to what most business owners and even some experts seem to think.

Another great quote from PubCon:

“$92 out of every $100 invested in marketing goes to advertising. Only $8 is spent on making ads convert.”


Dallas SEO Consultant Explains SEO Targeting and Scheduling

January 16, 2011

Targeting. All marketers say they do it… few really do.

Targeting saves money. Targeting puts your ad message in front of the right eyeballs. I have said before that if you focus on marketing you don’t have to advertise as much. If your business focused on differentiating your brand from your competitors better, you wouldn’t need to use as many methods of advertising to promote your marketing messages.

Targeting is about putting your business in front of those consumers ready to buy your product of service.

Targeting has been the key advantage of directional marketing efforts over creative ones. Directional marketing, a term that was first coined by TMP in 2001, is when buyers are looking for sellers vs the other way around, like creative marketing.

According to Wiki:

Directional Marketing is a type of marketing, a measurable form of direct response advertising, whose primary role is to point a potential consumer toward the completion of the sales process or service selection. Unlike traditional direct marketing which typically communicates to unsolicited consumers, directional marketing is primarily consumer initiated where consumers seek out advertising to aid in their purchase decision, e.g., to identify potential vendors with which to do business. Examples of known forms of Directional Marketing media are the Yellow Pages, Internet, or Electronic Yellow Pages and Local search (Internet).[1]

For most small businesses, every dollar is precious. Small businesses do not advertise for the sake of advertising, they can’t afford it.  Small businesses, to the most extent,  do not have the financial resources necessary to invest in brand recognition. Branding requires repetition of the brand message.  Which takes a lot of money to become the most effective. There are many forms of creative branding media, such as the radio, television, magazines, and direct mail.

The most effective form of advertising for small businesses has been and always will be the one that has the highest usage and frequency. Selecting the right media to advertise has commonly been an easy choice for SMBs, since this used to be the yellow pages. It is now Local Search.

Local search is Easy.

Oops. I said it.

Local search is not as fragmented as the industry wants you to believe. Everyone in the space is fighting for a piece of the pie. Internet yellow pages sites (like SuperPages.com, YP.com, Local.com etc) are fighting for traffic just like the local vertical directory sites (AttorneysListed.com, Lawyers.com, Elocalplumbers.com, Restaurant.com etc) and they all want a piece of the location-based social networks (FourSquare, Gowalla, Facebook Places etc.) With all these different options to advertise, why did I say that local search is easy? It all begins with Google (and 25% Bing.) All of these sites must get traffic from Google in order to provide value to advertisers. Traffic from Google brings eyeballs which turns into leads and phone calls. If you can master Google, you master local search.

Since Google is where consumers begin researching for local product and service providers, it only makes sense that the first thing a business do is optimize for Google Places. This does not mean paying some odd $150.00 per month fee to some company to “manage listings.” Google Places Optimization is a holistic effort that requires scheduling multiple activities, such as local listing optimization and blog content strategy.  It also requires positive reputation management and a well planned ratings and review aggregation process that incorporates leveraging your positive reputation online. All this sounds like some sort of mumbo jumbo, and likely the reason why so many are experiencing SEO scams.

Local SEO in a nutshell:

  • Schedule listing optimization to create Google Places citations
  • Schedule on-site content for your website pages and posts
  • Schedule off-site content for mass articles, niche directories, press releases, and industry vertical sites.

In “The Death and Rebirth of Editorial Citation on the Web,” Rand Fishkin suggests that as much as 20% of the links on the web exist solely for the purpose of influencing search rankings. Keep in mind that Holistic SEO tells us to consider the value of content, not just spammy article links with synonym swapping techniques that the search engine algorithm has accounted for.

  • Collect ratings and reviews from your clients and create a process to promote them in local search

Don’t be fooled by anyone telling you your local rank is dictated by a specific signal, especially if that signal is the number of reviews your business has. You do not need to go wild with reviews to rank. Reviews are game-able, and thus not a good long-term local search signal.

  • Become involved in your online community. Become an advocate and curator of online discussion…. this builds links too!
  • Learn how to use Advanced Search Operators to improve research on Google
  • Create an account with StepRep for Reputation Management and awareness for just $19 per month
  • Leverage the social signals and PageRank of sites like Facebook and Twitter, but don’t expect to receive the traffic needed to monetize the effort unless these pages rank on Google.  Social sites are great for influencing Google rankings, but they are more about marketing and reputation than new customer opportunities.

Social sites are great tools of creating a positive brand and increasing your authority online. I often recommend including social sites in your link building efforts. Social Media Optimization strategies can be scheduled and automated, such as social media bookmarking and social media posting. The main thing to keep in mind when looking to incorporate social media in your online marketing strategy is to focus on interacting with discussion amongst your online community.

Take a look at the strategies that Metro Tickets in Dallas has implemented. With my help, Metro Tickets offers FREE TICKETS to events around Dallas – Fort Worth with new FREE TICKET TUESDAY promotion. This once a week promotion on Facebook offers the chance for the companies FACEBOOK FANS to win tickets for answering simple trivia questions.

  • Don’t fall for the product pushers. Holistic search marketing methods require us to consider all opportunities, but this also means that you need to be careful where you invest your ad dollars. You will get calls everyday from some local website or person offering to list your business. One would think that the first thing you would do is conduct a search on Google for what it is that you do and where you do it. The results on Google should help you decide which product-centric pushers you should do business with and which ones are not on the radar. Keep in mind that most local web traffic starts with Google (and 25% Bing/Yahoo.)
  • Last but not least: Don’t participate in the SEO vs PPC debate. You need both! Holistic search marketing helps you rank all over Google, not just at the top. Everyone says they can get you to the top, but the clicks and conversions depend upon the message title and description in the SERP (search engine results page.)

I often recommend a 50/50 budget distribution between everything SEO (content, web design, video, listings, and images) and everything PPC (paid search, content network, promoted video, local tags.)

For further advice on local search marketing, visit my website.

 

Here are a few tips from Google on finding a local search engine optimization professional for your business:

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index. Here are some things to consider:

  • Be wary of SEO firms and web consultants or agencies that send you email out of the blue.Amazingly, we get these spam emails too:

    “Dear google.com,
    I visited your website and noticed that you are not listed in most of the major search engines and directories…”

    Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.

  • No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
  • Be careful if a company is secretive or won’t clearly explain what they intend to do.Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
  • You should never have to link to an SEO.Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.
  • Choose wisely.While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO:http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn’t comment on specific companies, we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
  • Be sure to understand where the money goes.While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.
  • What are the most common abuses a website owner is likely to encounter?
  • One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

    Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

 


Google Pay Per Click Bidding Goes Up Due to Google Places

November 12, 2010

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These past few weeks have been very busy to say the least if you are in search marketing. Google recently shifted in favor of SEOs with not just instant search, but also the new dominating presence of the local Google Places results. The big change has impacted most queries with “local intent”. This shift in the display of the results for Google organic rankings has created alot of fuss amongst the small business community. I consider it a blessing for those with brick and mortar locations, or those that know how to capitalize on the changes.

Recently, Yahoo Search Marketing, also known as Panama, was folded into MSN after getting final approval from regulators. Advertisers that had great rankings from Yahoo organic search results have suffered huge setbacks. I have seen very few circumstances where high ranked Yahoo listings also ranking well on Bing, MSN’s search engine. The combination of losing the organic rankings and having to transfer or convert Yahoo Search Marketing campaigns to MSN AdCenter has impacted call volumes of most advertisers without a dedicated SEO/SEM consultant.

Google Places local listing results has made an algorithmic shift towards traditional SEO. If you previously have hired the services of a holistic search engine optimized who does local listing optimization, local link building, content strategy, and review aggregation you were not impacted as heavily with the recent shifts in local search.

With all the recent changes in the local search marketing landscape these past few weeks, I have seen business categories across the broad spectrum increase Google AdWords bids per targeted keyword. This obviously is a result of a decrease in phone calls, not as likely to be contributed by a change in Google AdWords, but likely the result of a decrease in calls to advertisers struggling to keep up with all the shifts in search. Good news for my clients is that I stay vigilant and on top of whats to come.

If you need help with your small business search marketing or online reputation management (reverse ranking SEO) give me a call:
214-267-9553.


The best local small business PPC service does not come in a box…..

January 29, 2010

So you signed a contract for Pay Per Click from the yellow pages?So I was driving by McDonald’s yesterday while on the phone with a local Dallas area business owner, the comedic timing for my comments to him could not have been any better.

Prepare for another soapbox soliloquy:

I said to him, “You don’t expect the so-called internet advertising experts at the yellow pages company, who state they offer “transparency in reporting,” to actually incorporate Google Analytics do you? I explained to him that when the Yellow pages industry started feeling the shift from consumers away from the printed phone books that litter millions of doorsteps, and finally decided that they needed to create an advertising product to grow alongside the world’s #1 search engine Google, they had very little focus and very little experience. It wasn’t that folks in the phone book industry were not smarter than I am. It wasn’t that they didn’t have the ability to put businesses in front of consumers on the internet. The real issue was fulfillment and transparency.

FACT: PPC campaign managers were on gag order and instructed not to disclose the number of PPC accounts managed.

FACT: 12 month contracts only work for print yellow page ads (since the books can not be undelivered)

FACT: Google and Yahoo do not have contracts for internet advertising

FACT: Yellow Pages PPC marketers use your data to build competitors campaigns

FACT: If your campaign does not perform, you are required to pay 400-1000.00 per month or more for management regardless of clicks…. for the ENTIRE 12 MONTH TERM!

FACT: PPC costs are higher when doing PPC with YELLOW PAGES (just look at the margins and overhead)

FACT: LOCAL SEARCH MARKETERS are on the rise…..

FACT: Management fees should not be a fixed cost. They should be billed hourly or transparent.

FACT: SEO is not as complex as the industry leads you to believe.

FACT: Wide spread abuse of Google AdWords Certifications exams exists at Yellow Pages organizations.

FACT: Yellow Pages do not build your brand, your website, or your Google AdWords campaign…. You have a bad experience and cancel your contract…………………………………. YOU LOSE EVERYTHING!

He told me that he and other business owners were in the process of filing a suit against a yellow pages company located in Dallas for click fraud. I asked him, “How can you prove it?” He stated that when he put analytics in the site, he was shocked to see that Google was not tracking the same data that the Yellow Pages company was billing him. I wonder to what extent business owners are experiencing this same problem? How many “bad experiences” exist for the business owners that rely on the “Marketing in a Box” products from the Yellow Pages?

It seems to me, as a fellow small business owner, the choice is very clear…..

Don’t expect to get good advice from Phone Book or Super dooper Media companies for your internet advertising!

“YOU CAN’T PUT LOCAL INTERNET MARKETING AND SOCIAL MEDIA BRANDING IN A BOX!”Mike Stewart

Instead of signing a contract for a SuperHappySearchMarketing Meal served with “Kool-Aid” and cronyism….. find a local search marketer who will train, teach, consult, create, innovate, strategize, quantify, measure, fulfill, and be accountable for your businesses growth and prosperity.

NO CONTRACTS FOR PPC ADVERTISING * OWN YOUR WEBSITE * MEASURE YOUR WEB TRAFFIC * BUILD AN ARTICLE BASE


Local Small Business Internet Advertising Options are Changing

January 13, 2010

WOW… things are heating up in the local advertising search space.

In December, ReachLocal.com, one of the largest pay-per-click lead generators, filed for an IPO. On January 4th SuperMedia, formerly IdearcMedia, emerged from Bankruptcy and essentially wiping away billions and billions of dollars worth of debt built up by Verizon Telecommunications (Corporate Fraud at its best if you ask me!)

Yahoo! and Microsoft Finalize Search Agreement

SUNNYVALE, Calif. & REDMOND, Wash., Dec 04, 2009 (BUSINESS WIRE) — Yahoo! Inc. and Microsoft Corporation today announced that the companies have finalized and executed the definitive Search and Advertising Services and Sales Agreement and License Agreement in accordance with the letter agreement announced in July.

The companies released the following joint statement:

“Microsoft and Yahoo! believe that this deal will create a sustainable and more compelling alternative in search that can provide consumers, advertisers and publishers real choice, better value, and more innovation.

“Yahoo! and Microsoft welcome the broad support the deal has received from key players in the advertising industry and remain hopeful that the closing of the transaction can occur in early 2010.”

I have not heard any recent news from AT&T recently, but I wanted to reach out and give them a pat on the back. Why you may ask? AT&T partnered with WebVisible. Why is this such a big deal? $$ What do peanuts bring? $$

Unlike SuperMedia’s persistance on offering PPC management with very little if any focus on “Website Ads,” (Some folks call this landing pages…. PPC landing pages etc) Example of AT&T PPC WebVisible Landing Pagewhich is what I like to call the pages on a small business website that are similar to ads in a phone book. WebVisible’s product also help clients convert traffic from the clicks into phone calls, an area that SuperMedia completely disregards (just like analytics.) Outsourcing website development will not help the cause either. SuperMedia sends leads to your current website or one that they create. Such as this one. AT&T (like AdzZoo) is creating landing pages. This is a big advantage considering that many advertisers have zero clue on how to convert clicks into phone calls. It is obvious to me that SuperMedia also has no clue. ReachLocal is the same if you ask me, since the majority of PPC campaigns are built around proxy sites (mirrored websites with phone number replaced for call tracking.)

Here is the best website I have seen from a Yellow Pages company www.TheTransmissionShop.com by AT&T Yellow Pages. Jeff Swope at Webformance Inc. asked Dalana, a new Webformance developer, to redesign the companies Yellow Pages built website. Here is what she was able to produce in less than 5 days: www.WebformanceInc.com/Dalana

Pretty impressive if you ask me? How much did it cost compared to the one the Yellow Pages company took 6 months to produce? Peanuts!

What also impresses me most about WebVisible is the fact that they are willing to try new ideas and methods.

Peanuts bring you Elephants.

Such as:   http://directory.leadmaverick.com/WebVisible/Los-AngelesLong-BeachSanta-Ana/CA/10/8174/index.aspx

Recently, WebVisible partnered with Ecordia. Smart move. I was impressed with what Sean Jackson and the folks at Ecordia have created with the Ecordia Content Hub. WebVisible understands content.

Content is:

http://spiritualdeepdish.files.wordpress.com/2008/05/elephant_money_origami.jpg

Although many sites offer a Subdomain SEO strategy, (Ecordia) takes it further with limitless content, and easy landing page creation (via CSS style sheets) and quick content SEO via the Ecordia Content Optimizer tool. The content hub also helps get rid of the noise created when sending paid search links to home pages. It is not only an effective SEO strategy (utilizing the LeadMaverick subdomain) but also has potential for PPC.

Here is an example of an organic result for Ecordia’s LeadMaverick subdomain.

Ford Owner Loyalty Search Results

Other Great Ideas: Mobile Search beyond apps. PPC management for the client via Google and not using proprietary bid management systems. Open source website development. Working for the client (they can’t afford to hire a search marketer, web developer, and content writer, hence why outsourcing the work to a local boutique internet marketing agency is so vital. When a directory publisher creates an account for you on Google, do you own it? If they fail to provide quality work, are you able to take the work elsewhere? Do they leave you options beyond a 12 month contract and big commissions and collections attorneys? Stop buying advertising from Sales people. Start getting your internet advertising from Internet Marketing Consultants!

When it comes to marketing online, sometimes Peanuts brings you Elephants!