SuperPages.com ad distribution blogs, I wonder who is responsible?

April 10, 2010


Take a look at the links and blog posts below, who do you think is responsible for distributing this content?

A & S Whitestone Nursery, Whitestone, NY : bird baths
A & S Whitestone Nursery, www.superpages.com Whitestone, NY, supermedia, African Violets, Animal Traps, Aquatic Plants, Baskets & Planters, Bedding Plants, Bird Baths, Bird Food & Supplies, Blooming Plants, Bonsai, Bonsai Trees, Books, 
bird baths – http://bird-bath.net/
Kleen Kars Inc, Springfield, MA | Cars and Trucks Blog
By admin
Kleen Kars Inc www.superpages.com Springfield, MA Supermedia, Auto Financing & Loans, Truck Dealers, Auto Dealers, Used Cars,
Cars and Trucks Blog – http://carsandtrucksblog.com/
mcgowan’s Construction , Memphis, TN | Clothes Hangers
By admin
mcgowan’s Construction www.superpages.com Memphis, TN Supermedia * Additions , Architectural Services , Attics , Basements ,
Clothes Hangers – http://hangerscenter.com/
Lara Van Derschelden DDS Bothell, WA | Endodontics
By nunum
Van Derschelden Lara – Gentle Touch Dental Grp www.superpages.com Super Media, bond Treatments Braces Bridge Work Bridges cancer screening check-up Caps Clear.
Endodontics – http://endodontics.myblogtrade.com/
Zarria’s Cleaning Service, Atlanta, GA | carpet cleaning atlanta
By ronaldkonruff
Zarria’s Cleaning Service, www.superpages.com Atlanta, GA, supermedia, Accident Cleanup, Apartment Cleaning, Apartments & Condominiums, Area Rug Cleaning, Attics, Baseboards, Basements, Bathrooms, Bathrooms & Kitchens, Bedrooms, Blinds, 
carpet cleaning atlanta – http://cleaningatlantacarpet.blogspot.com/
Capital Insurance Agency Trenton, NJ « Motor Insurance
Capital Insurance Agency www.superpages.com Supermedia, Personal & Commercial Automobile Insurance, Accident Insurance Annuities Auto Insurance Claims Processing Collision Insurance Combination Policies Commercial Vehicle Insurance 
Motor Insurance – http://motorinsurance.tk/

I wonder whether the folks at “SkunkWorks” (or whatever they call the creative department at the poor company these days) know what is going on here? The massive amount of keyword rich domains taking advantage of this SuperPages.com created content is insane. Just setup a Google Alert for “SuperMedia” and you can see for yourself.

I know that they are getting a good amount of links from this activity, so maybe it is a trade-off they have no control over…. Kinda reminds me of Google using Yellow Pages for citations, but telling Yellow Pages to buy AdWords for traffic. Pretty funny post from a Local SEO about it.

I guess a link is a good link. Unless it has a malicious “links” intent. (BlackHat SEO Discussion in Dallas October 15th)

Dallas Search Engine Marketing

Although, I have always been known to say, “BlackHat, WhiteHat, Grey Head SEO.” Don’t believe all the ramblings about black and white folks. If you practice a holistic approach you consider all the strengths, weaknesses, and opportunities. Black Hat simply refers to not being a strict follower of “Google’s Guidelines, Terms, and Conditions” related to websites, content, etc.

Now, back to the blog posts with SuperPages.com content:

I am sure this was not outsourced to India as well? Considering they still think SEO is all about PageRank like it is some sort of SEO measurement worth discussing. They are not much worse than Yellow Pages organizations who fail to offer it because it takes time and isn’t something you can send to India or have 1 person “attempt” to manage 100+ accounts. When do they have time for ad testing,  content writing, link building, conversion and strategy? How many clients spend more than 500 per month and just getting over priced PPC management using outdated S.A.A.S like BidCenter, a tool originally built by this company they purchased named Inceptor years ago, …. which btw was not custom built for the level of true software as a service scale-ability needed to properly manage campaigns. Google’s MyClientCenter along with Editor are the best tools for massive scale-ability of paid search campaigns.  Longtail keyword build-outs are not something AdWords Resellers know how to “service,” just like actually doing customized bidding for broad, phrase, and exact match bids. Hey, atleast for clients that want to pay even more they still have the Inceptor.com website up!

Time to insert a random plug:

If you want expert Google AdWords PPC training, I recommend you attend the Google AdWords Seminars for Success2-Day AdWords PPC Training Course in Dallas

When: October 26th & 27th, 2010
Time: 9am – 5pm (registration starts at 8:30)

Where:
Embassy Suites Dallas – Market Center
2727 Stemmons Freeway
Dallas, Texas, 75207

*for future Dallas Search Marketing Training and Networking events near Dallas, just visit www.DFWSEM.org regularly.

OK, now sorry for that brief ADD/ADHD induced promotional plug…. where was I?

Oh yeah… I forgot.

We should not be forced to accept crappy PPC advertising service for a outragious price!

Here are the options on how to price pay per click ppc advertising management services from most providers.

 

FYI, this was originally a blog post that I never posted but decided today to modify and include a plug for Brad… why? When you attend training courses by experts like him, you really learn things that corporate trainers and wet behind the ears college grads making $12.00 per hour just don’t get!  Big PPC resellers tend to start shrinking the number of people, outsourcing to India, or forcing hundreds of accounts per “expert” to manage. How do you build an account properly dedicating it to someone? Corporate Crooks and big CEO pay doesn’t improve the situation. END RANT.

I myself, and folks in my organization, have attended Brad Geddes Google AdWords Seminars for Success and strongly recommend it for any of you folks working at SuperMedia expecting to continue a career in Search Engine Marketing.

Give me a call for details on a discount or promo code for the training!

v7ndotcom elursrebmem Just a few more days fellas. Glad I could lend a hand just too bad I was late to the party. Someone needs to build a directory of “internet challenge archives or something!?

I really am a nice guy…

aren’t I?

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My Small Business internet marketing plan …errr I mean RANT…

January 31, 2010

So, I am sitting here at a local automobile inspection facility waiting for my turn ….

My C5 Corvette Pictures | Google Guru RacingWith my Droid phone…. and some free time on a cloudy Sunday afternoon.

I’m wondering, have you ever noticed that you don’t see these guys advertising much in traditional print yellow pages phone books.  I bet I know and can tell you why…. and do it without all that fancy technical jargon that creates so much darn confusion!

Location,

location,

location,

and necessity…..

You see, we must get our vehicles inspected in order to drive on Texas roads, just like the necessities of eating at restaurants and going to movie theatres to see the latest blockbuster.  When you use the phone book to find something near you, it by most parts, is far from easy and convenient to see the reviews, wait times, pricing, comments, news, and latest discounts from these local vendors.  A mobile application not only identifies what is nearest you via geo-location, it also answers all the questions you may have related to the current state of your environment and surroundings.  I recently read that just over 120 online mobile coupon apps exist on the iPhone Apple Store.  Mobile is growing. Mobile search and digital marketing will continue to impact traditional print yellow pages.  I believe that print media is just now being disrupted by online media.  2010 is the year that local catches up with national trends.

Penetration of Online Media Surpasses Traditional Media for First Time Among Small-Business Advertisers

Over the past few years, I have noticed that what you see in the marketplace does not often speak for what you see in trends. Trends are just that… TRENDS.  They are patterns and show movement.  Folks have asked me about “Social Media” marketing for local businesses. Social media should not be an effort. Social Media is more about protecting, promoting, and connecting with your brand than it is advertising. Great social media marketing efforts and communication complement your “advertising” efforts.

Social Media: Over the past few years, I have recommended to clients to create a company Facebook presence.  I also recommend that they consider “Facebook Ads” as a means of promoting company Facebook Fan Pages (what I call great corporate “news” rooms.)  Often the next question local business owners ask me is, “Do I need to be on Twitter?”  My response is often dependent on the companies unique needs, frequency of communications, style of communication, and number of messages the client wants/needs to inform prospects, customers, and friends (fans.) It costs around $500.00-$700.00 to create/setup a social media presence or improve an existing one. This is a one-time fee and you should own the work produced.

Next question, “What should I do about my website?” If your website was created prior to the middle of 2007, odds are you need a website update.  The reason most sites are outdated is because of the changes in web browsers, scripted language, social media content, and other trends in (what I like to call) Web 3.0 technologies.  I strongly recommend clients utilize a content management system.  A content management system (CMS) makes publishing content, updates, and sharing information on your site much easier and less costly.  A content management system also offers the flexibility of “website changes after you fired your web developer.”  A few of  the growing open-source web development platforms include Joomla, WordPress, Drupal, ModX, Zen Cart (ecommerce,) phpBB (forum) and many others.  The most popular website CMS’s are Joomla, WordPress (btw, I love http://www.CopyBlogger.com) and Drupal.  Not only does a CMS make it easy for any web novice to add text content, it also makes it easy to add videos and image content. Would you like to plug your YouTube channel into your site? How about your Twitter “Tweets?”  With a CMS it is very simple. Here are a  few other reasons why you need a new CMS:

  1. Own your website. Never allow someone other than yourself to control your online brand.
  2. Edit your website from anywhere, anytime and remove the hassle for content distribution.
  3. Access restrictions to your site can be set with assigned roles and permissions.
  4. Website design consistency.
  5. Stored content within the database.
  6. Updated for the latest browsers (IE6 Must Die!)
  7. Dynamic Content – cool plug-in stuff and widgets that do more cool stuff!
  8. Non-Technical author friendly…. anyone who can use Microsoft Word is capable of content publishing.
  9. Customizable banners and landing pages without the big expense! (this is a big one for PPC advertisers!)
  10. In the event you fire your web guy…… finding a new one in the “open-source” community is easy.

and the biggest reason: Forever Upgradeable……… never be left behind again!

Websites cost around $1200.00-$5000.00…. which is a one-time fee.  This fee depends on the level of detail and amount of content you need to get started.

Video:….. YouTube is the #2 Search Engine on the Planet. In 2010 you want to show up in Image Search, Mobile Search, Google Search, Yahoo Search, Video Search, Yellow Pages Search, Map Search, Coupon Search, Bing Search, Reviews Search, and all the other tons of different types of search platforms in existence…. (such as Auto Search, News Search, Blog Search, Ebay Search, Wiki Search, Amazon Search, AOL Search, etc.)

Professional YouTube videos typically start about $1,000.00 each professionally edited, produced, and filmed on location. The videos are optimized for YouTube on the clients YouTube channel. The client owns the channel. The video shows up on YouTube searches.

Logo:…… $300-500 for the coolest options! Fresh logos! Too many folks skimp out on the appearance. Look bold. Look fresh. Get “fresher” clients (no recommended for Reverse Mortgage folks, lol.)

Local business listing packages….. create accounts on all the directory sites. Claim listings. Google Page Places/Maps etc. Bing Local, Yahoo Local etc. Fun stuff… tedious and time consuming, but necessary. Should cost about $300-500.00 one time fee for hours invested. You should own the accounts that are setup.

Google AdWords PPC: I do not recommend hiring the services of a “national” company or yellow pages publisher to manage your online paid search marketing programs. After personally working for a Yellow Pages Company who was horrible at servicing the sales and working with Yellow Pages sales consultants who are not accountable for making sure the ads are working (not blaming them, but the business model) since they are not educated or permitted the time to ensure proper fulfillment and management. Too many issues exist when you give complete control of your advertising budget to firms that use proprietary systems to place a large amount of ads into Google’s platform.

  • Management fees can not be discontinued during a contract with the Yellow Pages
  • Costs per Click and Keyword Reporting does not include distribution (content network vs search network etc)
  • Management fees are $500-1000 more than what they “SHOULD” charge for them. (over $300.00/hr!)
  • Landing Page Optimization is not offered or focused on.
  • Google Analytics is not offered.

Here is an example of an analytics account detail: (You Can’t Manage What You Can’t Measure)

Take a look at the traffic for this analytics account!

Notice what percent is organic.... this client spends big bucks on SUPERPAGES.com! But no traffic!

RSS (real simple syndication) Feeds……. yeah… those things! Great tools to utilize to create ideas for content!

Content Writing….. I would budget around $40.00 per article and do a minimum of 2 per month! Each one needs to focus on a different keyword phrase! Overtime the content you pay for will compliment the content you provide and you will become an authority on Google!

How many websites do you need? This is a tough question to answer… it really depends on your businesses products, services, and service area! The general rule of thumb is that the only folks that need one website are location based or referral only. If you value online search traffic, you really need more than one. This has been proven over and over!

Last but not least, SEO!.…… this is when the fun begins. SEO is voodoo magic. It is a big secret. It is scary. It ….. alright.. I am kidding. SEO is 80% common sense, and 20% effort! Once you learn the basics, from that point it is strategy, trial, testing, and experience. It becomes an effort to create great content, optimize and distribute that content, and then do a similar thing all over again. Content exists not just as words and text, but also as videos and images. Video Search Engine Optimization is just as important as Search Engine Optimization. SEO is about links. SEO is about keywords. SEO is about research. SEO is about ranking factors. SEO…… well, SEO is something that few internet marketing agencies with big huge profit margins can offer local small to medium-sized businesses. SEO is something that I can offer you! SEO is what I LOVE!

  • You be investing in organic search results the same as you do paid… just save on PPC and spend the $$ on SEO!
  • If folks can’t offer a holistic solution to search engine marketing…… they are just www.YellowCrooks.com!

Mobile Coupons………. Big Opportunity for 2010.

How should you plan for the future? You should educate yourself. This is technically FREE… but finding the right instructor to guide you is what you should invest in!

I am going to continue editing this post as new ideas and thoughts, as they enter my head…..

Let me know what else you would like to learn!

Cheers,

Mike Stewart

The Dallas SEO Guru

Creator of the Dallas Local Search Engine Marketing Agency dedicated to Small and Medium-Sized Businesses, SMB SEO.


How does Google find your website? FREE Google SEO Tip.

December 5, 2009

Google Webmaster Help and Advice on SEO

When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.

In order for your site to rank well in search results pages, it’s important to make sure that Google can crawl and index your site correctly. Our Webmaster Guidelines outline some best practices that can help you avoid common pitfalls and improve your site’s ranking.

Google’s Related Searches, Spelling Suggestions, and Google Suggest features are designed to help users save time by displaying related terms, common misspellings, and popular queries. Like our google.com search results, the keywords used by these features are automatically generated by our web crawlers and search algorithms. We display these suggestions only when we think they might save the user time. If a site ranks well for a keyword, it’s because we’ve algorithmically determined that its content is more relevant to the user’s query.