One Dozen Different SEO Link Building Ideas for Small Businesses

March 20, 2011

Don’t put all the eggs in one basket, unless that basket is the one you are holding.

Authority Links

Links you can sometimes buy. Content bait can get links pointing back to you. These links are a must and normally come from begging, pleading, asking, and praying for the link. These are the ones that take the most effort to obtain, but give the best results. No need to anchor text, the topic of the site and its keywords are the juice!


Local Directory Links

Manual directory submission is the best. We recommend starting out with a list of 21 of the top sites that provide citations from Google and working down the list. This takes a bit of time to setup. The best directories will be relevant on topic or niche directories. Industry specific is always another plus. (Real Estate Directory vs Online Yellow Pages Directory listing for Real Estate Section)

Comment and Profile Links

Don’t comment spam. Contribute to the conversation. Most bloggers hate when you use anchor text instead of a real name. Find industry related blogs and start commenting. But don’t become a content spammer, or I will hate you.

Most blog comment links are tagged rel=nofollow and most think that Google and search engines don’t give as much juice to them. I beg to differ. I just think that they can tell when you are a spammer. Don’t SPAM!

Social Media Links

Create Content. Build Social Accounts for your business. Build accounts for your person. Build accounts for your employees. Start using them. Share content. Wash. Rinse. Repeat the sharing and creating content. Social signals are the new trust. Google loves to trust your content, trust your site, and loves interaction. This can be faked, but why bother?

Note: Don’t be fooled. Social Media signals are the latest and most authoritative Google ranking factors.

Reciprocal Links

These are link exchanges. Pretty easy to obtain. They no longer are as effective as they used to be for SEO and are considered blackhat. A few doesn’t hurt. Don’t make this your SEO strategy folks!

Note: The technique of using other links in your site and asking them to put the link to your store on their site. This will not work out very well if they are your direct competitor but if it a link from a home improvement tool sales and you are a construction company or sub contractor the sites would be relevant to each other. In this way both of you get an extra boost at the same time.

One way links

Articles are a great way to obtain niche site one-way links.

Cost is around $35 to $50 per link and article.

Blog Roll Links are another good example of a one-way link. Some Blog Roll Exchange programs exist that help obtain these types of links.

3-way Links

Site A links to Site B which Links to Site C and so on….. considered more of a grey area for SEO, be cautious when building these kinds of links. But they do work.

Talented Blackhat SEO Experts use 3-way and 4-way linkbuilding techniques by having many sites. Oftentimes this is considered blackhat as content farms are the main source of linkbuilding efforts.

.Edu and .Gov Links

Use the Google Search Operator: “inurl:.edu or .gov” to find these link opportunities. The “trust” that these sites offer your website is great. Offline techniques, cash donations, and gifts of time or sponsorships are great ways to obtain these links. Some other ideas might require you to shop up the the school and meet some of the web administrators.

Radio station, TV, Magazine or Newspaper links

These links are obtained by contextual advertising. Links are seldom on topic. Pay to play here folks!

Press Release Links

My favorite link building. This is all about great content. Interesting news. Or just pulling something out of your tail for the sake of gaining some links.

Avoid free press release sites as your only link strategy. Stay away from mom and pop press release sites. I prefer to use PRWeb by Vocus. I have a license. Licenses cost money. These links are good for traffic and with the way search engines are distributing news content in search results and allowing you to search by news, another great source of solid link building.

You must write a solid press release. Cost is around $50-$100.00 for a great one! PRWeb Submissions start at $500.

Mass Article Link Building and Bio Links

Create a unique article and send it out to hundreds of article submission sites. With Google’s recent content quality algorithm update called Panda (aka The Farmer update which was geared towards “content farms”) you shouldn’t expect to see the article ranking on search results like they used to. Article sites often monetize effort of managing the site with AdSense revenue, Google’s AdWords Publisher Program that includes Network Distribution vs Search.

Note: Bio links are obtained by the bio that is submitted to the article sites with the article.


RSS/Blog syndicated link
:

This is all about Syndication of your content. If you are not doing it, why not? WordPress as a content management system makes creating an RSS feed easy. This is really easy, you just need to create great quality content and folks will put your content feed inside their site.

Some More Thoughts on Link Building:

There are many different strategies in effective link building and the people at a Dallas SEO Link Building Strategy Consultant firm SMB SEO can help you with many of them. These men and women can help point you in the right direction to build a link network with your site. This helps with how much traffic you get but also how much business is brought in as well. The advice received from these kinds of firms is priceless.

A good consultant will be able to help you optimize link building efforts so that the bottom line will improve for your business. The ones that you should be looking for are links that will impact your business in a positive way. Those that have wishy washy service and products are not going to get your business up that high. You want to look into each one carefully. Once you know who you are dealing with, go to your SEO link building consultant and talk it over. He will be able to look at the numbers and tell you if his site is popular enough to bring you up a notch.

Another benefit of link building is that it can take your newly imported site up in rankings by being on their high ranking site. The sites on the Internet are graded by their links. They take into consideration the amount of traffic a website receives a month, the number of views it has, references from other sites, and the links that it has endorsed and that have worked out well for both of them. This raises your rank. When linking to a higher site than yours, it is like taking an SEO piggy back ride. You are essentially riding on their popularity.

There are courses you can take to learn the strategies for web page manicuring. They run approximately thirty to sixty days and cost about seven thousand dollars for the course from beginning to end. Or you can call a consulting firm so that your time can be spent making money instead of linkbuilding, using them as your right hand man to get the job done and your site ranking high.


Do you want a career in advertising and marketing for small businesses?

January 21, 2011

image

smbSEO is looking for a few good men (or women.)

  • Work for yourself.
  • Free training.
  • Straight commission compensation.

Recently laid off from a struggling advertising company?  smbSEO is growing fast.

smbSEO offers paid search management, organic and local SEO, website design using WordPress or Joomla CMS, video production, reverse SEO for ORM, SEO copy and content writing, PRWeb.com Press Releases, and much more.

smbSEO’s services are managed, measured, and, implemented with 100% transparency using web ranking reports, Google or Woopra Analytics, CallMeasurement.com Call Tracking, AdWords and AdCenter Campaign Reporting, and conversion reporting software.

smbSEO also has partnerships with area search marketing advocacy groups, such as http://www.DFWSEM.com.

Help us spread the message about our holistic search marketing services to small businesses and earn a referral fee, or jump on board our team and start earning commissions and begin learning what it takes to provide the best integrated marketing solutions to local SMBs.

My cell phone number is 972-998-0050. Give me a call if you have questions.

If you want to inquire about this opportunity, email your resume and contact information to basecamp(at)smbSEO(dot)com.

We are also launching a franchise-based business model the 2nd quarter of 2011. Details will be provided at http://www.smbSEO.com soon.

*posted via WordPress mobile app.


Dallas SEO Consultant Explains SEO Targeting and Scheduling

January 16, 2011

Targeting. All marketers say they do it… few really do.

Targeting saves money. Targeting puts your ad message in front of the right eyeballs. I have said before that if you focus on marketing you don’t have to advertise as much. If your business focused on differentiating your brand from your competitors better, you wouldn’t need to use as many methods of advertising to promote your marketing messages.

Targeting is about putting your business in front of those consumers ready to buy your product of service.

Targeting has been the key advantage of directional marketing efforts over creative ones. Directional marketing, a term that was first coined by TMP in 2001, is when buyers are looking for sellers vs the other way around, like creative marketing.

According to Wiki:

Directional Marketing is a type of marketing, a measurable form of direct response advertising, whose primary role is to point a potential consumer toward the completion of the sales process or service selection. Unlike traditional direct marketing which typically communicates to unsolicited consumers, directional marketing is primarily consumer initiated where consumers seek out advertising to aid in their purchase decision, e.g., to identify potential vendors with which to do business. Examples of known forms of Directional Marketing media are the Yellow Pages, Internet, or Electronic Yellow Pages and Local search (Internet).[1]

For most small businesses, every dollar is precious. Small businesses do not advertise for the sake of advertising, they can’t afford it.  Small businesses, to the most extent,  do not have the financial resources necessary to invest in brand recognition. Branding requires repetition of the brand message.  Which takes a lot of money to become the most effective. There are many forms of creative branding media, such as the radio, television, magazines, and direct mail.

The most effective form of advertising for small businesses has been and always will be the one that has the highest usage and frequency. Selecting the right media to advertise has commonly been an easy choice for SMBs, since this used to be the yellow pages. It is now Local Search.

Local search is Easy.

Oops. I said it.

Local search is not as fragmented as the industry wants you to believe. Everyone in the space is fighting for a piece of the pie. Internet yellow pages sites (like SuperPages.com, YP.com, Local.com etc) are fighting for traffic just like the local vertical directory sites (AttorneysListed.com, Lawyers.com, Elocalplumbers.com, Restaurant.com etc) and they all want a piece of the location-based social networks (FourSquare, Gowalla, Facebook Places etc.) With all these different options to advertise, why did I say that local search is easy? It all begins with Google (and 25% Bing.) All of these sites must get traffic from Google in order to provide value to advertisers. Traffic from Google brings eyeballs which turns into leads and phone calls. If you can master Google, you master local search.

Since Google is where consumers begin researching for local product and service providers, it only makes sense that the first thing a business do is optimize for Google Places. This does not mean paying some odd $150.00 per month fee to some company to “manage listings.” Google Places Optimization is a holistic effort that requires scheduling multiple activities, such as local listing optimization and blog content strategy.  It also requires positive reputation management and a well planned ratings and review aggregation process that incorporates leveraging your positive reputation online. All this sounds like some sort of mumbo jumbo, and likely the reason why so many are experiencing SEO scams.

Local SEO in a nutshell:

  • Schedule listing optimization to create Google Places citations
  • Schedule on-site content for your website pages and posts
  • Schedule off-site content for mass articles, niche directories, press releases, and industry vertical sites.

In “The Death and Rebirth of Editorial Citation on the Web,” Rand Fishkin suggests that as much as 20% of the links on the web exist solely for the purpose of influencing search rankings. Keep in mind that Holistic SEO tells us to consider the value of content, not just spammy article links with synonym swapping techniques that the search engine algorithm has accounted for.

  • Collect ratings and reviews from your clients and create a process to promote them in local search

Don’t be fooled by anyone telling you your local rank is dictated by a specific signal, especially if that signal is the number of reviews your business has. You do not need to go wild with reviews to rank. Reviews are game-able, and thus not a good long-term local search signal.

  • Become involved in your online community. Become an advocate and curator of online discussion…. this builds links too!
  • Learn how to use Advanced Search Operators to improve research on Google
  • Create an account with StepRep for Reputation Management and awareness for just $19 per month
  • Leverage the social signals and PageRank of sites like Facebook and Twitter, but don’t expect to receive the traffic needed to monetize the effort unless these pages rank on Google.  Social sites are great for influencing Google rankings, but they are more about marketing and reputation than new customer opportunities.

Social sites are great tools of creating a positive brand and increasing your authority online. I often recommend including social sites in your link building efforts. Social Media Optimization strategies can be scheduled and automated, such as social media bookmarking and social media posting. The main thing to keep in mind when looking to incorporate social media in your online marketing strategy is to focus on interacting with discussion amongst your online community.

Take a look at the strategies that Metro Tickets in Dallas has implemented. With my help, Metro Tickets offers FREE TICKETS to events around Dallas – Fort Worth with new FREE TICKET TUESDAY promotion. This once a week promotion on Facebook offers the chance for the companies FACEBOOK FANS to win tickets for answering simple trivia questions.

  • Don’t fall for the product pushers. Holistic search marketing methods require us to consider all opportunities, but this also means that you need to be careful where you invest your ad dollars. You will get calls everyday from some local website or person offering to list your business. One would think that the first thing you would do is conduct a search on Google for what it is that you do and where you do it. The results on Google should help you decide which product-centric pushers you should do business with and which ones are not on the radar. Keep in mind that most local web traffic starts with Google (and 25% Bing/Yahoo.)
  • Last but not least: Don’t participate in the SEO vs PPC debate. You need both! Holistic search marketing helps you rank all over Google, not just at the top. Everyone says they can get you to the top, but the clicks and conversions depend upon the message title and description in the SERP (search engine results page.)

I often recommend a 50/50 budget distribution between everything SEO (content, web design, video, listings, and images) and everything PPC (paid search, content network, promoted video, local tags.)

For further advice on local search marketing, visit my website.

 

Here are a few tips from Google on finding a local search engine optimization professional for your business:

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index. Here are some things to consider:

  • Be wary of SEO firms and web consultants or agencies that send you email out of the blue.Amazingly, we get these spam emails too:

    “Dear google.com,
    I visited your website and noticed that you are not listed in most of the major search engines and directories…”

    Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.

  • No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
  • Be careful if a company is secretive or won’t clearly explain what they intend to do.Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
  • You should never have to link to an SEO.Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.
  • Choose wisely.While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO:http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn’t comment on specific companies, we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
  • Be sure to understand where the money goes.While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.
  • What are the most common abuses a website owner is likely to encounter?
  • One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

    Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

 


Help me pick a logo for my new company www.smbSEO.com!

April 29, 2010

http://logotournament.com/contests/smbseo

Just comment in this thread. This is why I will never be a great artistic website designer….. I can never make up my mind!

Each logo has a #…. like #6 or #34 that is currently ranked 1st….

Our future site will be:

www.smbSEO.com

small business HIGH RANKINGS

All prices are on the site.

My favorite post from Twitter was by http://twitter.com/robgarner, who RT’d recently:

RT @meprieb: Search is verb, not channel. If we talk about it that way, others will too but it can’t happen until we do – Gord at #mpsis 7:54 AM Apr 17th via web