SEO does not always mean the same thing

April 28, 2012

A wise man once said that “all marketers are liars.”

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This couldn’t be further from the truth. It surprises me that business owners are still not savvy about online marketing. Many don’t see the need for a local search marketing strategy because they think, “only the big companies with huge pocketbooks” advertise aggressively online. They are the companies always at the top dominating search results. Sure this can be done to some extent by sinking yourself deeper into credit card debt with Google Adwords, but why keep going back to the World’s Largest Auction (bigger than Ebay!)

Organic search results get over 1/2 of the click volume.

Most small businesses don’t understand the concepts and strategies of content marketing. Then again, most SEO services and agencies tend to focus on the on-page website changes, business may or may not deploy a blog strategy depending on whether the website is built in a blog style CMS like WordPress. Unfortunately for businesses, they often can only afford a cheap SEO agency who typically fails to use content for building backlinks. I say you can’t afford not to. Stop going back to the auction! Organic and local complements PPC domination and also stretches a budget with recurring revenues from search engine result page share of voice and real estate.

I once SEO’d a “bookie service” website that took up 5 of the first 7 results with multiple websites and different business names

Some SEO firms optimize for Google Places and setup local listings, but do they include accounts with the data centers UBL and Localeze listings? Do they provide manual local listing optimization that focuses on creating as many local citations (mentions of your business name, address, and number?)

I recommend finding a transparent and holistic firm that focuses on a diverse approach to SEO, not just moving things around on a page and changing a few settings (how often you gonna change a Page Title?)

If someone calls and offers you SEO service you have every right to be skeptical. After all, “all marketers are liars” and SEOs are the biggest out there.

I have always said the minute you change a page title you are “gaming” Google.

Just stay away from link builders who use non transparent or blackhat SEO methods. While the potential short term business may be good for your wallet, getting kicked out of the search results or worse de-indexed is not something you can easily overcome.

I do recommend considering separate IPs and crazy aggressive tactics for local search niche domains though.

Hiring an outsourcing company or yellow pages type company for your online marketing is just crazy. Everything is proprietary and you won’t own a thing.

They should stick to what they do best…

20120503-195149.jpgpolluting door steps!


Do you want a career in advertising and marketing for small businesses?

January 21, 2011

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smbSEO is looking for a few good men (or women.)

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smbSEO’s services are managed, measured, and, implemented with 100% transparency using web ranking reports, Google or Woopra Analytics, CallMeasurement.com Call Tracking, AdWords and AdCenter Campaign Reporting, and conversion reporting software.

smbSEO also has partnerships with area search marketing advocacy groups, such as http://www.DFWSEM.com.

Help us spread the message about our holistic search marketing services to small businesses and earn a referral fee, or jump on board our team and start earning commissions and begin learning what it takes to provide the best integrated marketing solutions to local SMBs.

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If you want to inquire about this opportunity, email your resume and contact information to basecamp(at)smbSEO(dot)com.

We are also launching a franchise-based business model the 2nd quarter of 2011. Details will be provided at http://www.smbSEO.com soon.

*posted via WordPress mobile app.


Local Social Search Will Be the New Repeat/Referral Yellow Pages

December 24, 2010

Earlier this year Google announced that new Google Social Search Features Went Live and more recently Google responded to Danny Sullivan at Search Engine Land that, like Bing, Google uses social signals as a ranking factor in search results. I have a feeling that with the latest growth and advancements in Places Search (Google, Facebook, etc…) combined with the recent changes in the Google search results for the 20% of queries that have location or local intent,  Social search will be the next big factor combined in Google’s new blended search results algorithm.

Essentially, Social Signals + Place Rank = Yellow Pages of tomorrow.

The challenges, for Matt Cutts and the team of engineers with Google’s Web Spam Team, as it pertains to local search, has been the constant need for Google’s policing and scrutiny of ratings and reviews to ensure the authenticity of the local listing reviews. Many of the reviews in Google Places originate as a review on another site (we SEO Geeks call these “citations.”) Just recently Google made an algorithmic “manual tweak” due to a recent claim that a local business was treating customers bad in order to rank higher on search engines. If Google makes a better effort to incorporate social signals, branded term distinction, and incorporates a “QDF” or Query Deserves Freshness type mentality on local listings and results, it will be able to fight the future Facebook impact on local search. Facebook, the king of social, has the greatest ability to own the SMB repeat and referral business market.

In short, the days of making buying decisions based on limited information in a single display ad, like the yellowpages, are over.

My other predictions for 2011:

  • Social search will continue to evolve and it will become a replacement for rating and review spam. Google will continue to work on challenges with Google Places reviews.
  • Google TV will motivate Google to partner with gaming console companies like Nintendo (Wii) and Sony (Playstation.)
  • Video will become the new website of 2011.
  • Even more scam artists and other folks who are wet behind the ears about holistic search marketing will claim to be a SEO Expert. (BE VERY CAREFUL, the latest local SEO scam is by those that claim to help remove negative reviews on Google Places, including the actual practice of putting the review on and then calling the local business to help remove the negative review!)
  • Facebook will allow users to create custom background layouts and also allow users to report layouts they find inappropriate.

Merry Christmas and Happy New Year, from Me and Mine to You and Yours!


SMB SEO does great small business video production….. affordable!

March 17, 2010

Company Overview Videos.

Time to start a company that makes right what the corporate big guys do wrong!

Join me tonight for the next www.DFWSEM.org meeting!