Join Me Wednesday In Dallas at DFW SEM- Promoting Search Engine Marketing in the Dallas Ft Worth Area

May 16, 2011

The DFW SEM- Promoting Search Engine Marketing in the Dallas Ft Worth Area.

Please join me this week at the DFWSEM meeting:

“The Intersection of Search Marketing and Social Media”

For too long businesses have believed that Social Media and SEO are two separate things, when in fact they are very much intertwined. A bigger problem is that many companies know that they need both, but only invest in one or the other. You may have a Facebook Page for your business, a YouTube channel and you even a Twitter account, but are you effectively tying your SEO goals in with your Social Media strategy?

Join us for a panel discussion on the relationship between social media and search engine visibility. We will discuss how the two interrelate, which kinds of social media are more visible than others, and many other things including:

Social Monitoring Tools
The Impact of Social on SEO and Rankings
How to promote content socially
KPIs and Measuring ROI for Social activity
The impact of Tweets and Likes
The differences in online communities

Our panel will feature marketing experts Mike Merrill, Rob Garner and Jerod Morris.

Rob Garner
Rob Garner creates search marketing strategies for iCrossing clients throughout the US and Europe. Garner has been a speaker at a number of industry conferences since 2004, including ad:tech Chicago and NYC; SES in San Jose, NYC, and Chicago; Search Engine Watch LIVE in Dallas 2007; Rackspace Customer Event; and the VeriSign Executive Conference in Dulles. Additionally, he writes a bi-monthly column for MediaPost Publications’ Search Insider that provides insight into search campaign management experience and best practices. Rob is also a co-founder of the Dallas / Fort Worth Search Engine Marketing Association, and served as its president from 2006-August 2008. Rob is also a Board Member for SEMPO.

Mike Merrill
Mike D. Merrill serves as Director of Marketing for ReachLocal. He is a community builder, speaker, and author. Mike’s an experienced sales and marketing professional with over 14 years experience in Fortune 500 companies and venture backed startups. Mike is often sought out for his ability to drive results, command an audience, and improve overall corporate performance. Mike is passionate about developing a community of social media and word of mouth professionals and serves as President of the Social Media Club of Dallas. Furthermore, his love of speaking sparked his interest in organizing Ignite Dallas. Mike pursued his MBA at the Ross Business School at the University of Michigan and holds undergrad degrees in Finance and Accounting from New Mexico State University. Mike has completed three athletic feats off his bucket list: a marathon, triathlon and a century bike ride. Mike is married with two children and resides in Plano, TX…. And he has a thing for bacon.

Jerod Morris
Jerod Morris is an SEO consultant, blog strategist, and professional blogger who joined Orangecast in 2008. In his first month on the job, Jerod started a blog to serve as a sandbox for SEO and social media strategy. Being a diehard sports fan born in Indiana, it was no surpise that the blog he created was called Midwest Sports Fans. Since its inception, MidwestSportsFans.Com has seen an average of 5,000 unique daily visitors, broke the 3 million pageview mark in less than two years, and has gained over 40,000 links from sources such as The New York Post, the Chicago Sun Times, and ESPN. In June of 2009, Jerod published a post called “The Curious Case of Raul Ibanez…” which ended up being the catalyst for a huge debate on bloggers versus the mainstream media. In addition to several radio and podcast appearances, Jerod was a guest on ESPN’s Outside the Lines to discuss his post and the blogger/MSM debate.

Where:
Renaissance Dallas Richardson Hotel
900 E. Lookout Drive
Richardson, TX 75082

When:
May 18, 2011 – Mixer 6:30 –7:00PM, Meeting 7-8:30PM, Social 8:30-?

Register today at http://www.dfwsem.org

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Tired of Managing Complex IT Solutions? Costs Always Going Up? Want Marketing Collaboration and Social Media?

February 14, 2011

Are you a CIO, IT Professional, or Marketing Manager for a corporation or small business?

Having trouble with IT solutions, bandwidth, or social collaboration?

I am working with a new cloud based application service delivery platform that is perfect for any organization. It is a professional virtual desktop that works with all devices, on any platform, and any enterprise or application.

This new solution will allow you to:

  • Cut Costs and Reduce Downtime
  • Increase Employee Productivity
  • Handle Web and Information Security & Backup Peace of Mind
  • Single point of contact for all your IT needs

and includes:

  • Microsoft Office
  • Web2.0 Applications
  • Administrative Console
  • 3G-10G Storate
  • Web Conferencing
  • SEO Management Dashboard
  • Business Continuance
  • Collaboration Tools

with

  • Access from Anywhere and Any Broadband Enabled Device!!!!!!

 

Email me to share the real scoop!

mike (at) smbseo (dot) com

 

Cheers!


Blogs and Blogging: Social Media Today and SEO for Local Search Tomorrow.

November 30, 2010

Google is better than you

Just a prediction folks. It is common sense really.

Content takes all different kinds of forms: Social content, Blog content, Video Content, etc….

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When folks at the Yellow Pages company I worked for found out that I enjoyed forums and blogging, they said I was a geek. Many of the people involved in marketing functions of the company laughed.

A GEEK? Sure, call me that. I don’t mind. In my opinion, they just don’t get it. They can’t. They seem to earn friends by influence and business success. Not so much with social skills and communication.

Some executives and marketing managers earn their stripes. Most get them because of who they know… kinda like a club. As I stated before, when you reach the pinnacle of power in Corporate America you have typically had your ego stroked to the point of no return. You become unapproachable and unwilling to adapt to a changing environment. Heck, most CMOs don’t even comprehend how to manage based on objectives and results vs features/benefits/activity. Folks in many marketing channels are not compensated on a budget or objective, but by numbers.

This reminds me of how the Government measures the direction and success of the economy based on the number of people unemployed vs the productivity of a particular industry, or for instance, the rise in Government jobs that pay people to do busy work vs productivity or ROI.

So, who is it that drives the innovation and success of a businesses marketing channels? It is the product creators and problem solvers that create future business opportunities. In my opinion, it is the SEO and computer geeks that can understand what is coming next or what the next big problem that needs to be solved, thus creating opportunities for innovation and investment.

It is the ideas that originate from solving simple problems, improving communication and making decisions.

Simple concerns like: Imagine how great it would be if a contractor or home service company could really define his/her service area…. like pins on a map. Now consider that Google has recently being rumored to be interested in buying Groupon.com, the strongest player in a fragmented online coupon market and group buying site, for a price tag rumored at $6 Billion, do you think FourSquare or Gowalla are next on the local buyout? Considering the opportunities and growth of local search…… I wouldn’t count it out.

You would never see Google pay that kind of money for a Yellow Pages company, although YP sales professionals will continue to pray. Lol.

Content is King. You here this all the time.

LOCAL SEARCH will become {more} content based.

What kind of content? Blog content, price content, news content. What about image and video content? You need to understand what makes sites like Yelp.com (who apparently just recently fell out of the love and admiration of Google) and MerchantCircle.com so favorable for local citations. In my opinion the challenge for MerchantCircle is just horrible usability and an outdated Aol-esque look and feel.

If your small business directory and online yellow pages site ( or smb website for that matter) does not have a platform for blogging, a forum,community online, or social media interaction model for advocates, you will lose any opportunity for SEO tomorrow.

SEO is no longer meta-titles and descriptions folks.

Social media is 50% SEO, and 50% marketing and customer service. All of this requires strategic processes too complex for the yellow pages industries new rep every year bi-annual sales cycle.

Get a clue corporate America. Sometimes sharing how you really feel, think, and what you love can be a beautiful thing. Businesses will be forced to participate or take a back seat. Previously local search was about who could afford the fattest phonebook ad, had the most resources and the biggest phone bill.

It is amazing how folks with the most resources at their disposal have no clue how to use them. Your old way of doing business is dead. The old way of local advertising without sharing details beyond the page or broshure wont work. Businesses need to share authority to rank online.

SEO = Blogging

Tell your clients. Tell your SMBs. Tell your investors. Then go tell your real advocates and lobbyists.

Read the rest of this entry »


ReachLocal.com is launching new product called ReachCast for SEO and Social Media.

September 7, 2010

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ReachLocal.com, one of the nation’s largest paid search marketing resellers, is rumored to be launching a new offering to compliment its platform based paid search ( pay-per-click ) advertising offering called ReachCast.

Prices for ReachCast will begin at $400.00 per month. I am anxious to see more details of the offering.

I believe it will consist of:

-OnPage SEO
-Content Writing
-Social Media Management Tools

Not sure how “holistic” in nature the offering will be. Hopefully ReachLocal will release details soon.

I have more faith in ReachLocal than the offering by yellowpages, as I don’t feel ReachLocal has the same sales focused, churn and burn, anti-management/pro-sales approach, like SuperMedia’s SuperPages.com SMLocal offering.

Reporting is better by ReachLocal, so is rep retention and access to midlevel campaign optimization and rep training on SEM.

What I am concerned about is whether or not ReachLocal realizes that search engine marketing is not a product, it is a service. You can’t put this kind of holistic search engine marketing and social media interaction in a box. I have to admit that ReachLocal does invest heavily in building the best possible box and toolset in the search engine marketing space.  Regardless of whether to tool set is sharp and precise, you still need a coach to work with local small and medium-sized businesses to help them grow the skills to take offline social interactions and promote them in the proper channels online.

I wish ReachLocal much success wtih the Reach Cast  (  or ReachCast ) offering. I can’t wait for a tour of the product.

I reach local every single day, I reach local businesses to share my ideas, offerings, and suggestions to impact the bottom line while measuring it with 100% transparency, whether it be paid, organic, local, social, or otherwise.

That’s my .02

Posted from WordPress for Android


Corporate social media integration is not expensive or challenging!

August 29, 2010

What is needed for corporate social media integration?

Social Media is the Future for Corporations and SMBsHere are my thoughts on social media and corporations.

Know your Goals:

– What are your goals? Sales?

– How realistic are your goals?

Know your audience:

– Customers?

– Comrades?

– Don’t be phony.

– Transparency rocks!

– If you social media department doesn’t have a clue “How to win friends and influence people,” you won’t succeed at social. You can’t fake the funk!

Metrics/Reports:

– You can’t manage what you can’t measure.

– Don’t worry about the numbers. If you spend two years in social media, and have not monetized the effort, then you can re-evaluate the need for social media.

Reputation Management is in the Social Media Department!

– Don’t forget to follow-up online with information on how you resolved things offline. Just because you repaired a problem.

– Keep negative comments off the first page of Google (and other search engines) with SEO.

PR Assault……Should have been done yesterday!

– It doesn’t have to be perfected within before you begin!

– It doesn’t take more expense than time and guidance from an expert

PreEmptive Strikes are great social media tactics:

– Social media is not just reputation or crisis management and marketing sales communications

– Create non company accounts and find your promoters or reputation “protectors,” those that defend your brand.

Make Sure Your CEO is 100% on Board:

– Don’t trust social media to interns. That should make your CEO comfortable.

– Get someone who has the trust of the CEO or board of directors to be a social media department head.

– If you have to have a meeting before responding online at every social interaction, you might want to reconsider your policy.

– Employees respond stupidly in front of customers, don’t freak out if they respond or say something stupid online.  It will happen.
Who Owns Social Media?

– Trusted employees, policy department, fast-paced communications departments that has speed and agility, marketing comunications or public relations.  Ability to quickly communicate to other departments.

– Social media interaction can not be outsourced.

– Email is social media. Schedule your emails. Don’t miss deadlines. Be granular about it.

Where Does Social Media Marketing Take Place?

– Twitter

– Email subscription lists

– Facebook

– YouTube

– Newsletters

– Public Relations

– Press Releases

– Websites

– Events Offline

*Just Remember: Brands don’t communicate with people, people do. Social media is about interacting, your company’s brand with the community!

For additional expert advice and tips on social media integration just click this link.

Posted from WordPress for Android while at OpenCa.mp Dallas 2010, see #ocdfw on Twitter.