A SuperPrediction on the Future of SuperMedia and Dex One – Merger?

March 11, 2010

update on the Merger click below:

SuperMedia merges with Dex One

According to Media Post, for the first time in history digital ad revenues is set to top print in 2010.

The long-predicted tipping point has arrived, with total U.S. digital advertising and marketing revenues set to surpass print revenues in 2010, according to a new study from Outsell, a consulting and research group serving the information industry.

This prediction, based on Outsell’s annual survey of over 1,000 U.S. advertisers and marketers in December 2009, heralds one of the most important symbolic milestones in the history of online advertising.

Altogether, U.S. advertisers and marketers plan to spend $368 billion in 2010, Outsell found — up 1.2% from about $364 billion in 2009. Within the 2010 figure, 32.5% ($119.6 billion) will go to digital, versus 30.3% ($111.5 billion) for print.

Savvy investors might have noticed that SuperMedia is now reporting all revenues lumped together for the companies print and electronic product., something that competitors are not doing. This is believed to be a plan by CEO Scott Klein to cover-up the fact that electronic revenues are not growing as they believed they would and the company no longer has a shining star among the 20%+ year over year declines in total revenues. In my opinion it is a sinking ship destined to end up at the bottom of the sea. Online revenue growth was previously something the company wanted to show off, so now they are only reporting overall revenues to Wall Street investors so they cannot determine that their .com product offering (or lackthereof) is suffering. Do you think they are hiding something? As an insider to both SuperMedia and Local Search Marketing, I can attest that this rumor is most likely true.

All Hands Abandon Ship.......

Read the rest of this entry »