Let me ask you a question. When you see a local search marketing company with 3.8 Billion dollars in revenue shrink down to 2.5 Billion, from 2005 to 2010, among what should be a growth business, when more and more local businesses startup and more and more local search options are available to choose from, who is to blame for the companies inability to adapt? Obviously, the GTE and telco local search ( print or web based ) dominance is no more. Reachlocal.com, one of the fastest growing local search companies is doing better.
In my opinion, putting a phonebook on the internet only works to save money shipping phonebooks to India’s telemarketers. When Scott Klein announced his initiatives last February to a room filled with 3000 sales consultants ( an effort to pump them full of that good Super Kool-Aid stuff,) I am sure I wasn’t the only one feeling sick to my stomach.
I now see potential in http://www.SuperYellowPages.com when combined with the Apple Tablet….what better way for the company to end dependance on a saturated and fragmented print publishing and delivery business? There are more phone books printed in the U.S. than people and VerizonYP/Idearc/SuperMedia only distributes to larger urban markets vs its predecessor GTE Yellow Pages. Idearc was not the first to create an online version of print. Southwestern Bell Yellow Pages sent CD’s to offices to curb distribution waste. Area-Wide created an online version of its print directories years ago vs focusing on a real IYP offering to compete with SuperPages.com, YellowPages.com, and other IYP/digital directories.
In another 5 years, I am sure other tablets will exist. Almost all consumers will have one and I also predict that we will cease flipping pages of books, newspapers, and magazines in favor of PC Tablets. I also believe Google’s YouTube site and NetFlix will merge as well as a shift away from old antiquated Yellow Pages.
Will folks with tablets visit the SuperYellowPages site? We will soon see…… in the meantime, Klein better get his shit together and plan for what is coming….. so far his SuperGuarantee Gimmick is far from impressive (copied ServiceMagic’s Service Guarantee, which by all accounts was not something consumers took advantage of.)
Will the Apple Tablet be popular? Sure….just like smartphones and mobile web browsers. Will SuperMedia manage to keep up with changing times? It is still to early to tell.
-this was posted from my Android phone via WordPress app. Folks, Pay real close attention to mobile search and the future availability of the internet.