SuperMedia Closes the TCC in Irving Texas, 267 Jobs Lost.

May 3, 2011

According to a recent post by Jeff Bounds, Senior Staff Writer at the Dallas Business Journal, it appears that SuperMedia will be closing shop at it’s Irving Tx based call center.

I began my career of selling advertising solutions to small and medium-sized businesses in August of 2000, just a few months out of High School. I was hired by Cindy Crumpton and Jean Knudson thanks to a bit of nepotism and experience selling over the phone at US Wireless Communications during High School. My mom, Thressa (T.C.) Stewart Adams, was a GTE Yellow Pages Rookie of the Year Award Winner. She was also the trainer at the TCC. My experience at the TCC was great. I started out in outbound sales and ended up being promoted to ACD (Alternate Call Distribution) and never missed budget. I won my first Prestige Award, 13 Pay Periods without missing quota, and was on my way to a second before being promoted a year later to Texas Division Sales.

My heart goes out to all those impacted by the terrible decisions of Idearc/SuperMedia’s management team. Considering that digital marketing agencies are recruiting like wildfire, it is apparent that SuperMedia is facing challenging times.

I will see you at the company’s annual shareholders meeting. I still own stock in SuperMedia. The meeting is on May 11th and begins at 9 a.m.

SuperMedia Inc. (the “Company”) currently plans to hold its 2011 annual meeting of stockholders (the “2011 Annual Meeting”) on May 11, 2011 beginning at 9:00 a.m., local time, at the Hilton Dallas/Southlake Town Square located at 1400 Plaza Place, Southlake, TX 76092. The Company did not hold an annual meeting of stockholders in 2010.

When is Andy Shane going to stop putting the PR Spin on these announcements? Increase face to face? How does your micro-management teams allow sales consultants to spend more time in front of clients? Let me guess… Alexander Proudfoot Consulting has made a difference?

What a sad day.

SuperMedia to close Irving shop; 267 affected

Dallas Business Journal – by Jeff Bounds, Senior Staff Writer

Directory publisher SuperMedia LLC plans a July closing of an Irving call center, affecting all 267 people a company official.

“As part of its initiative to increase face-to-face sales and customer support and conduct these activities through local offices around the country, SuperMedia will be closing its centralized telephone sales and operations center,” said Andy Shane, SuperMedia’s group manager, external communications, in an e-mail.

“As many as 234 sales employees and 33 operations employees may be affected,” Shane’s e-mail added.

The facility is at 5601 Executive Drive in Irving, according to the Texas Workforce Commission. SuperMedia’s headquarters is at Dallas/Fort Worth International Airport.

Affected employees will receive at least 60 days of notice about the facility closure, and are able to apply for any available positions in SuperMedia (NASDAQ: SPMD).

“We also will provide employees with access to an outplacement agency,” Shane said in his e-mail.

Jobs will soon be available at Lockheed:

http://www.myfoxdfw.com/video/videoplayer.swf?dppversion=8705

Lockheed Martin Workers Caught Boozing It Up On Break: MyFoxDFW.com


Do people use yellow pages online vs Google?

November 20, 2010

Stats by Dallas SEO Consultant Mike Stewart at SMB SEO

Local Search has changed. Take a look at the following graphs.

A picture is worth a thousand words… in this case it might also be worth $$$ Thousands of Dollars $$$

Are you advertising where the traffic is?

comScore Local Search Marketshare Market Share Graph IYP Searchvs

comScore.com IYP Properties by Share of IYP Searches Q1 2007 vs Q1 2006

As you can see, search engines are taking local search searches from internet yellow pages sites and local directories. Increased competition in the local search landscape or industry fragmentation has also created a challenge for the IYP (internet/interactive yellow pages) and local search directory listing providers.

Local search traffic is now in the hands of social media sites, mobile browsers, and Google/Facebook Places. Check-in sites like Gowalla and FourSquare are also going to help connect with the who, what, where, and when…. something the phone book companies just don’t get! Even companies like Local.com are growing in marketshare, while traffic and marketshare to Yellow Pages sites like SuperPages.com and other IYPs keeps declining. They can’t use the “more people to distribute rule here.” They, like the print companies, are failing to compete with mobile and social media!


Look here John, sorry to tell you this, but they lied to you.

November 18, 2010

image

“What a tangled web we weave, when first we practice to lie and deceive…”

Just got back from the Dallas/Fort Worth Search Marketing Association http://www.DFWSEM.org meeting. You won’t believe it but the attendance was over 150 people tonight! The topic was the State of Search, featuring a gentleman from a Search Engine News Website and with two wonderful young ladies from Google and Bing. Very exciting stuff for search geeks like myself.

So… however that quote goes, has it never been more true  than in the advertising sales business.

You ever go out and tell a client what they are really getting from the service you provide? If you do it with an absolute clear conscience, you know, kinda like the feeling of helping someone down on his or her luck, wouldn’t you think you and the company you keep should be rewarded with this clients future business? Companies that can do this well have a great product or service to offer. Companies, like those that report phone book usage is down from 25% to now 11%, but then claim that they want to “opt themselves” out of paying a State mandated (so to speak) “tax” that requires them to produce a product that consumers don’t want or use, yet they then want to sue for the “freedom of speech” to saturate homes with unwanted industry waste… is that not pot meet kettle or what? The business practices of what was once an honest profession are disturbing. It is not all publishers. The problem is really all publishers combined. Take for instance my zip code, if you visit the Yellow Pages Opt Out site you will see that my home receives 4 different yellow pages company products, which equates to 6 books a year worth of collective waste. I wonder how much useful wood chips are being wasted? It is not like they are keeping legal citizens on payroll distributing the waste anymore? Have we officially handed phone book distribution responsibilities to illegal immigrants? I guess if the garbage man who doesn’t speak a lick of English can remove the phonebook trash for free, at no cost to the publishers, I am sure it won’t hurt for his Wife to keep busy littering our porches with them? Probably not the intent of the design behind the recycle symbol circle on your phonebook, but it sorts takes on a whole new meaning huh?

John Paulson is a smart man for booting SuperMedia CEO Scott Klein, and his two EVPs out of the company. Time to make room for DexOne management. DexOne folks didn’t subscribe to the Verizon/Idearc way of cheating. With the bankruptcy of Idearc, FairPoint Communications, and Hawaiian Telecom, Verizon should be held liable for unloading massive amounts of debt free and clear after two years outside of the nest, especially considering the knowledge of mobile smart phone advancements and patents. Considering the timing of the bankruptcy, one has to question the integrity of the investors and executives, whom did an excellent job of raising executive salaries while demanding subordinates take massive paycuts and benefit reductions. I guess we should ask Congress to do the same too? It is not like the 545 folks that run our federal government ever get fired for doing a crummy job?

What does this have to do with Google?

Product advancements in search come from ideas. Problem solvers combined with engineers and designers who create amazing solutions and verticals for just about any consumer need. The best that the Worlds first and once most respected “internet technology” companies, the yellow pages industry veterans, could create was an online version of the printed product. Nothing more, nothing less. That was because they, like most other intelligent businesses, understand how to carve a niche. Too bad ethics and technology passed them up. Companies like the one I used to work for are inundated with mid-level sales managers, high quotas, fat profit margins, nepotism, excessive executive compensation, and a lack of focus on change. Just because you are relevant today, doesn’t mean you will be relevant tomorrow.  The YP industry lacked the foresight to see the near future. Even paid search was a rush it to market solution with an inferior product like SMLocal that didn’t incorporate the tools from Google’s UI and AdWords Editor desktop applications. What we got was a cheap investment of the BidCenter tool from the purchase of Inceptor vs true software as a service (SAAS) solutions or platform planned and engineered application, such as those from companies like ReachLocal.com. To build a massive search marketing company you must find a way to embrace a holistic methodology to search and social, stay transparent with cpc/cpa and offer measurement tools and reporting such as Google Analytics.

The next step is to incorporate content strategy, and then after dotting i’s and crossing all the t’s you get to sales. Not sales and then a wonderful and almost preplanned game of hot potato by the outsourced and overworked/understaffed fulfillment department. Beuller? ANYONE want to take some accountability for the clients problems? Your CEO must be on the same page as your head engineer and his team of programmers. This is the side of corporate that deserves investment. Clearly not what Verizon chose to invest in with its Yellow Pages division Verizon Information Services.

Do you know why two terrible companies, or expired business models combined, just make one really bad company or idea?

John Paulson’s Hedge Fund was lied to by yellow pages executives. Now Mr. Paulson’s fund managers are making plans to turn yellow lemons into lemonade by combining the administrative and management expenses of SuperMedia and DexOne. I guess that is what most people hope, just because some monopolizing of the printed yellowbook business would be a good thing for porches everywhere. So the plan is to cut costs, merge resources and expenses, kill white pages, and then sell whatever is left back to investors or bondholders, but not at 40 bucks a share and the thirty some odd dollars per share they shorted the way down…. does this ring a bell folks? Gotta love crony hedge funds as much as crony capitalists right? I guess you deserved to be lied to… that is what you get for backroom deals to rob shareholders on bankruptcies of a dying business model before the companies had the opportunity for fresh and creative leadership to take a shot. Too bad when Verizon Yellow Pages and Idearc Media was spun off of big Verizon that big Verizon didn’t get to keep the crony leadership team from Kathy Heartless…. errr I mean Harless.

Maybe they need to just stop pretending they are so Super and actually do what is needed to become it… invest in something… anything. Just RIF the entire Verizon Management Team and start fresh… or do what Local.com did and buy a company like Octane360 for a basic SEO offering? Heck, you can’t do worse than BidCenter/SMLocal and Business.com. (lol)


The Milgram Experiment in Crony CEO Capitalism, the Commonalities Between Enron and SuperMedia

September 11, 2010

Stop the Stock Scam by Crony Executives at SuperMedia and Verizon

In the early 1960’s Stanley Milgram, a scientist, wanted to uncover what kind of common characteristics existed in evil people. So he set up an experiment with an actor playing an experimental subject and a real experimental test subject. The real subject would ask a question to the subject (the actor) and then if the subject got the question wrong the real test subject would shock the actor with an “electric charge”, so long as the scientist, an authority,would reassure the test subject that what he/she was doing was the right thing. The electric charge was not real, the actor would scream out in pain as the test subject would increase intensity. Approx 50% of the test subjects tested would continue the shock treatment on the subject to the point of death.

This experiment is a classic example of what is wrong with evil corporations and crony executive leaderships. Test subjects or loyal sycophants will do anything, as long as they have the encouragement of the superior or authority figure.

For 10 years I was a participant in an industry that had an Enron style corporate culture. Regardless of what happened to clients, shareholders, and employees not in management, executives would continue to demand people stay the course. Executives, like Scott Klein the CEO of SuperMedia, had zero investment in the company. Employees who understand the business were told to “shut-up” and agree, accept, and fulfill the changes the new CEO was making. Regardless whether or not these changes are in the best interest of shareholders, employees, or the future of the organization.

Being a corporate leader requires the utmost ethical conscience, honesty, and fraud prevention and corporate crime policing.  Whistleblowers are to be respected and given a podium to speak from.

When the SEC began investigating Enron, Ken Lay reaffirmed traders and other employees that he and the company were frauded by “Andy” Fastow, yet the companies auditor Arthur Anderson was busy shredding evidence of wrongdoing. Ken Lay the Enron CEO shifted all responsibility to Andy, traders, the Government, and anyone else besides the executive leadership.

Jeffrey Skilling told employees to “invest your 401k” into Enron stock while he committed fraud. Skilling himself moved his money out of the stock. His Milgram Experiment was to keep influencing employees that what they were doing was right. Keep selling. Employees had faith in leadership. Leadership does not “fall on a knife” when corruption is discovered. When Scott Klein from Idearc met with employees, while being aware of his bankruptcy plans for the company, he assured employees and investors that the spin-off debt and stock arrangements were “strong.”

In Dallas, at a Fuller Drive meeting, Scott Klein the new CEO of Idearc Media reassured employees that the company was financially sound and had cash on the balance sheet few companies had. Instead of going into detail about the companies longterm plans, Scott Klein proceeded to pander to employees his “7 keys to success,”” a presentation better suited to High School kids.

Atleast, we now know how Mr. DeKlein likes his cocktails.

During the rise and fall of Enron, employees and investors were scammed for more than 20 billion. Just the same, Verizon scammed investors with Idearc stock, as well as FairPoint Communications and Hawaiian Telecom spin-offs. The fraud committed by Verizon, Idearc Executives, and SuperMedia’s CEO Scott Klein will be uncovered just like Enron in years to come.

I respect those who blow the whistle to protect the innocent. Those who are not in leadership or positions of influence. I respect the honest worker who gets up, turns on the pot of coffee and heads to work to do good. I respect the Good Guys, not those that put on a super cape and claim “Good Guy” status.

It is wrong to tell investors you have challenges with receivables yet turn around and increase the credit limitations to clients. It is wrong to tell investors good news while hiding the bad. This is manipulation and dishonest.

Milgram’s experiment emphasizes that leadership is ultimately responsible for corporate culture.

Leadership doesn’t get the axe. Take a look at the 545 folks who run this country. Do they get fired? They work for us voters, yet we can’t seem to fire them and they just blame the bad decisions on co-workers or subordinates.

It’s time to put your big boy britches on fellas. Grab your whistles, proxy statements and voting cards….. Make a CHANGE. It is in your hands. When people are crying out in pain, will you continue shocking them? Do you want the blood of the innocent on your hands? What will you do? I suggest it is time to grab and axe and start hacking away at the leadership team. Time for them to get fired!

(btw, I wonder why would an executive commit suicide? Enron’s executives did after the Justice Department began inquiring about illegal activities. Thousands of people faced with crimes go to prison or face social scrutiny, so why are white collar criminals so spineless that they become suicidal?)

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Verizon Idearc SuperMedia Stock Fraud Scam discovered. How bankers and executives pad pockets!

July 30, 2010

Verizon’s Idearc SuperMedia Stock Fraud Exposed

Verizon SuperMedia Stock Scam LogoHere is a link to the Class Action Lawsuit filed against Verizon, JP Morgan etc for SuperMedia/Idearc Stock and Bankruptcy Fraud. Verizon, Idearc’s Executive’s including most of the same Verizon and now current SuperMedia leadership, committed a crime! I was a Verizon employee from 2000 to 2006, then Verizon Yellow Pages became Idearc. It all went downhill from there! Looked at the SEC filings and figured out what Idearc did. They may have gotten away with a perfect crime. I just can’t figure out how a bankruptcy court judge would allow it. But considering the compensation of Idearc’s bankruptcy lawyers in Dallas, and the history with the local federal bankruptcy judge… this looks worse than Bernie Madoff!

How to wipe out shareholders and pad the pockets of bankers, hedgefund managers, and executives 101:

Step 1: Create a public company with two accounts one public and one private.

Step 2: Load all debt to the public account at inception, but report all earnings as one entity, which makes most people believe the debt to asset ratio is okay.

Step 3: Put most of the money into the private account.

Step 4: File for bankruptcy and get rid of the public account.

Step 5: Do it again under a new name.

Very clever, but is it legal? The courts will have to decide. The company had $1.7 billion in assets when it filed for chapter 11 and that money was never factored in during the bankruptcy. On at least 3 separate occassions, Verizon has sold or spun off companies which they themselves overloaded with VERIZON debt. (Fairpoint Communications, Hawaiian Telecom, and Idearc Media) All 3 of these companies filed for bankruptcy resulting in massive losses to anyone who invested their hard earned money trusting the Verizon name. I have always been a strong believer in the “buyer beware” philosophy but Verizon’s hands are certainly NOT clean in all of this. Any individual investor who got caught up in this would be hard pressed to defend Verizon. The entire 2006 earnings is a fraud. Verizon declares $772 million net earnings minus any debt. Verizon then spins off Idearc and takes most of the cash and leaves Idearc with $72 million. Verizon set up two accounts in respect of its whole business: one to hold the cash (the $9 Billion that it borrowed), and one to hold the debt for the borrowing (Spinco). The latter it got rid of, but wrapped up in a pretty package, along about Thanksgiving time, called “Idearc” (vaguely reminiscent of a sort of Noah’s arc of supreme “wisdom”), and garnered with a handsome (though very perishable) dividend. Actually, it was a bomb, expressly timed (in the “tax sharing agreement”) to explode exactly at the two year mark necessary to avoid capital gain tax on the transaction.

Check the most recent income and cash flow statements and you will see that the company is an operating cash cow. But in 2009, I think management wanted the bankruptcy to succeed to get out of paying the debt, so they paid out huge sums to bankruptcy attorneys and for marketing consultants. Now that the bankruptcy is over, management owns shares of new stock and will have an incentive to cut costs and raise the stock price. Paulsen had an obvious incentive to provide a low ball value estimation to get the stock as cheaply as possible.

And then, when it did explode in hands of remote purchasers for value (relying on the Verizon name and integrity), and just as was certainly predictable, Verizon, acting like a total stranger, simply walks away. It might have stopped; it might have looked, and thought of something – thrown a blanket over the victim of its own actions – it could have guaranteed the bonds; taken a preferred issue to pay them off, made a short term loan to help its own telephone book get through the recession – many things…but no. The causal agent of the catastrophe acted just like the driver who hits the pedestrian – 437,000. of them in this case – and just goes on driving down the road….the SEC POLICE nowhere to be seen. It is likely the low point of the American securities system and the New York Stock Exchange. Current participants in this don’t want to tell it. History certainly will.

Just in case you wondered:

Counsel to the Debtors  (Idearc) – Fulbright & Jaworski L.L.P. 2200 Ross Avenue, Suite 2800 Dallas, TX 75201-2784 T: 214-855-8000 F: 214-855-8200 http://www.fulbright.com

Counsel to Unsecured Creditors – Haynes and Boone, LLP 2323 Victory Avenue, Suite 700 Dallas, TX 75219 T: 214-651-5000 F: 214-651-5940 http://www.haynesboone.com

The Debtors’ actual cash balance as of July 31, 2009 was $616 million.

and check this out: http://www.belltelretirees.org/images/stories/docket_29_-_supermedias_motion_to_dismiss_reply_brief.pdf

Latest update: Verizon Sued for Fraud http://www.bloomberg.com/news/2010-09-16/verizon-sued-by-idearc-creditors-claiming-2006-spinoff-led-to-bankruptcy.html


Guest Post: SEM Scams from Big Media Yellow Page Companies Like SuperMedia

July 7, 2010

Super Media Search Engine Marketing programs are a scam because they over promise and under deliver, and the company is motivated by making money, not making YOU money.

Could this be one of the reasons the stock is at an all-time low Today?

Super Media receives the honor of being the first company on my SEM Scam list. Next on the hit list is Reach Local. They have many of the same problems as Super Media.

We have all heard “If it sounds to good to be true, it probably is.” Why then do we not listen to our guts when some smooth talking salesman from Super Media, or Yellow Pages, or Dex talks us into an appointment, and then delivers a perfect speech, with just the right amount of pressure to get us to sign a long term (12 month) contract for an internet marketing program?

I will preface this list by telling all of you that I am a former employee of Idearc Media, now Super Media. That is how I know some of the things I know. Before anyone decides that I am disgruntled, let me say that I am only upset, because Idearc Media made a liar out of me. I wanted to believe in this company, and from day one in training, I saw signs posted all around the training room that spoke of Integrity, and always doing the right thing. The trainers even spoke of NEVER selling a client anything they don’t need, and even implied that you could be terminated for such behavior. Then I got out of training, and stepped into the real world. That is when things went sour. Not because of a boss, or fellow employee, but because when I smell B.S. I ask questions, and that is not perceived very well in the corporate world.

Long story short – I was excited about the “new” SEM packages that Idearc was offering, and I bought in 100%. I hit the streets running, and sold a good amount of these programs, in addition to selling their other products, Yellowpages, and Direct Mail. I was a top 5 sales rep (top 3 for a while and tops on my team for a few months) and made over $75,000 my 1st year. Then the reports for my clients SEM program started rolling in, and let’s just say that the news was not good. There was red flag, after red flag.

Now you reap the rewards of what I learned about Super Media Programs, as well as their competitors. Listed below are the reasons I can think of why you should run from this SEM program, FAST, and don’t look back. These are just he one’s I can think of – there are more.

Read the rest of this entry »


Proof of SuperFraud by a not so Super Media company

May 30, 2010

Want to see proof of SuperMedia sales fraud? Visit www.YellowCrooks.com