Verizon Idearc SuperMedia Stock Fraud Scam discovered. How bankers and executives pad pockets!

July 30, 2010

Verizon’s Idearc SuperMedia Stock Fraud Exposed

Verizon SuperMedia Stock Scam LogoHere is a link to the Class Action Lawsuit filed against Verizon, JP Morgan etc for SuperMedia/Idearc Stock and Bankruptcy Fraud. Verizon, Idearc’s Executive’s including most of the same Verizon and now current SuperMedia leadership, committed a crime! I was a Verizon employee from 2000 to 2006, then Verizon Yellow Pages became Idearc. It all went downhill from there! Looked at the SEC filings and figured out what Idearc did. They may have gotten away with a perfect crime. I just can’t figure out how a bankruptcy court judge would allow it. But considering the compensation of Idearc’s bankruptcy lawyers in Dallas, and the history with the local federal bankruptcy judge… this looks worse than Bernie Madoff!

How to wipe out shareholders and pad the pockets of bankers, hedgefund managers, and executives 101:

Step 1: Create a public company with two accounts one public and one private.

Step 2: Load all debt to the public account at inception, but report all earnings as one entity, which makes most people believe the debt to asset ratio is okay.

Step 3: Put most of the money into the private account.

Step 4: File for bankruptcy and get rid of the public account.

Step 5: Do it again under a new name.

Very clever, but is it legal? The courts will have to decide. The company had $1.7 billion in assets when it filed for chapter 11 and that money was never factored in during the bankruptcy. On at least 3 separate occassions, Verizon has sold or spun off companies which they themselves overloaded with VERIZON debt. (Fairpoint Communications, Hawaiian Telecom, and Idearc Media) All 3 of these companies filed for bankruptcy resulting in massive losses to anyone who invested their hard earned money trusting the Verizon name. I have always been a strong believer in the “buyer beware” philosophy but Verizon’s hands are certainly NOT clean in all of this. Any individual investor who got caught up in this would be hard pressed to defend Verizon. The entire 2006 earnings is a fraud. Verizon declares $772 million net earnings minus any debt. Verizon then spins off Idearc and takes most of the cash and leaves Idearc with $72 million. Verizon set up two accounts in respect of its whole business: one to hold the cash (the $9 Billion that it borrowed), and one to hold the debt for the borrowing (Spinco). The latter it got rid of, but wrapped up in a pretty package, along about Thanksgiving time, called “Idearc” (vaguely reminiscent of a sort of Noah’s arc of supreme “wisdom”), and garnered with a handsome (though very perishable) dividend. Actually, it was a bomb, expressly timed (in the “tax sharing agreement”) to explode exactly at the two year mark necessary to avoid capital gain tax on the transaction.

Check the most recent income and cash flow statements and you will see that the company is an operating cash cow. But in 2009, I think management wanted the bankruptcy to succeed to get out of paying the debt, so they paid out huge sums to bankruptcy attorneys and for marketing consultants. Now that the bankruptcy is over, management owns shares of new stock and will have an incentive to cut costs and raise the stock price. Paulsen had an obvious incentive to provide a low ball value estimation to get the stock as cheaply as possible.

And then, when it did explode in hands of remote purchasers for value (relying on the Verizon name and integrity), and just as was certainly predictable, Verizon, acting like a total stranger, simply walks away. It might have stopped; it might have looked, and thought of something – thrown a blanket over the victim of its own actions – it could have guaranteed the bonds; taken a preferred issue to pay them off, made a short term loan to help its own telephone book get through the recession – many things…but no. The causal agent of the catastrophe acted just like the driver who hits the pedestrian – 437,000. of them in this case – and just goes on driving down the road….the SEC POLICE nowhere to be seen. It is likely the low point of the American securities system and the New York Stock Exchange. Current participants in this don’t want to tell it. History certainly will.

Just in case you wondered:

Counsel to the Debtors  (Idearc) – Fulbright & Jaworski L.L.P. 2200 Ross Avenue, Suite 2800 Dallas, TX 75201-2784 T: 214-855-8000 F: 214-855-8200 http://www.fulbright.com

Counsel to Unsecured Creditors – Haynes and Boone, LLP 2323 Victory Avenue, Suite 700 Dallas, TX 75219 T: 214-651-5000 F: 214-651-5940 http://www.haynesboone.com

The Debtors’ actual cash balance as of July 31, 2009 was $616 million.

and check this out: http://www.belltelretirees.org/images/stories/docket_29_-_supermedias_motion_to_dismiss_reply_brief.pdf

Latest update: Verizon Sued for Fraud http://www.bloomberg.com/news/2010-09-16/verizon-sued-by-idearc-creditors-claiming-2006-spinoff-led-to-bankruptcy.html


Another prediction about yellow pages….

June 7, 2010

If the yellow pages publishers don’t consider migrating from a saturation distribution to an opt-in business model, they will no longer be viable for the future.

Consumer’s hate junk mail. They hate waste. They think recycling is cool. They also don’t like spam, pop-ups, or other annoying things… like DIRECT MAIL!

Opt in and privacy is the thing of the future. Just think about what a fuss folks are making about Facebook privacy policies.

The best business models have always been those that embraced and then succeeded via creating an authoritative subscription base. What do you think made folks loyal to newspapers in the old days? What made folks loyal to yellow pages? Well, if you think about it, yellowpages companies used to have subscribers. Folks that ordered a phone and expected to get a book.

Yellow pages companies are all in agreement that 1 in 9 folks actually WANT to get (or OPT IN TO) getting the residential white pages.

SuperMedia Dallas Gallup Usage Study

Now the funny thing is they are trying to make folks think that people actually see white from yellow or yellow from white. To tell you the truth, they think White Pages is Yellow Pages and vice-versa. They don’t distinguish the difference.

The real problem is that they are no longer having to publish (in the case of SuperMedia and AT&T they are actually doing it aggressively to cut costs) white pages in many areas, but are doing nothing to lower advertising rates for the savings to clients.

Keep cutting costs by shipping jobs overseas while customer service goes to shit, saturating folks with books they don’t want, and lying to Wall Street and shareholders….. while having the audacity to pad your own pockets in the process, and watch a company disappear.

Here is to hoping the magazine industry buys the yellow pages. Maybe some sales jobs might be left, vs automating a system to buy ads online, which is the longterm plan for some ***cough/ SuperMedia /cough*** yellow pages companies.

Video killed the Radio Star…. What killed the Yellow Pages? Opt Out Will Kill The Yellow Pages!

Magazines understand the value of mailing something to a SUBSCRIBER cheaper than paying an illegal immigrant $100.00 per day to deliver. They also understand the concept of creating offers and pricing folks WANT to OPT-IN TO.  I never understood why yellow pages companies list things A-Z or why they create a separate category for COUPONS. Shouldn’t COUPONS be with the ADS? I mean, you don’t have the same room as you do with a website. Seriously….

GET A CLUE! Keep drinking the Kool-Aid. I would love to have a debate with Scott Klein, Bill Brewer, Sherry Taylor or the other folks that I “worked for” at Idearc/SuperMedia, obviously they don’t have a clue what clients and consumers think, nor do any of them care.

I am sure you can afford to buy a clue. Considering that they all can afford to go on corporate incentive trips.

Just a suggestion, there are many folks that know how to fix the problem vs putting lipstick on a pig and hoping to sell before the bacon is spoiled! You don’t need to buy a clue to understand this. Expecting to fix a broken company with people that continue to see everything the same way is essentially the definition of insanity, “doing the same thing and expecting a different result.”

Oh, and hey….. “10 Brownie Points” to the first person that can remind me “How many people research online prior to making a purchase?”


Proof of SuperFraud by a not so Super Media company

May 30, 2010

Want to see proof of SuperMedia sales fraud? Visit www.YellowCrooks.com


Corporate Ethics and High Pressure Sales Environments

April 11, 2010

“an ethical company will in the short run and in the long term be a better institution. . . . Ethical behavior is simply good business.”

You can create a Company Code of Conduct and have all your employees sign it. Does not mean that your company is ethical. You can also create a Code of Ethics, this also does not mean your company is an ethical one.

Ethics begin at a corporations mid-level management team. If your management team has been corrupted and pressured to pressure the “system”, this is when ethics challenges will begin to impact the future of your organization.

Some industries don’t have honest ethical leadership at the top of the organization. Remember the mortgage fraud from Countrywide Mortgage and the CEO? What about Enron? Or Toyota for hiding information related to faulty gas pedals? Greedy CEOs and Executives may make it hard for managers to follow “a good conscience”.  The future of any organization and industry is not in the appearance of an ethical corporate culture, but in the philosophy and acceptance of a ethical corporate culture. Ethics catch up with you (unless you bailout before they have been discovered, as is the case with SuperMedia’s corporate fraud to investors and executive compensation fraud.)

Having been an employee of an organization that was ethical, GTE/Verizon Directories, and then seeing the company move the opposite direction from ethics as IdearcMedia/SuperMedia, I can tell you that it is a relief to no longer be associated with a business that has a horrible reputation.

Idearc/SuperMedia has by far the worst reputation on JobVent, RipOffReport.com,  ComplaintsBoard.com, BBB.org (see below), and countless other websites. Customer service is a cost center. Product fulfillment is outsourced for margins. Talented and ethical consultants are being fired for activities and not forcing clients into products that are overpriced and fail to meet expectations. The actions from the leadership team demonstrate the worst in corporate ethics. An unethical leadership team rewards itself with bonuses, raises, and short and longterm stock rewards not based on results, earnings, or growth, but based on the opportunity for a buyout or change in control for what is a dying business model.

So with all the new pressure from Scott Klein as CEO from SuperMedia and coercion to sell clients on misguided and unachievable results from a dying product that has prices higher than ever and competition like never before do to SuperMedia in just a few short years?

Well, SuperMedia’s BBB.org rating was revoked for the company nationwide due to the sales fraud and lack of results in October of 2009!

hey…. that was the month that I left the company!

SuperMedia Review at BBB.org YellowCrooks.com

Regarding cancelling advertising contracts SuperMedia’s Terms and Conditions states the following:

“SECTION 28 REVISIONS AND CANCELLATIONS – If I wish to revise or cancel my advertising in the issue(s) specified on the cover section of this Application, I must do so by giving written notice to Publisher at Idearc Media Corp., P.O. Box 610609, D/FW Airport, TX 75261 or by fax to (972) 453-6764 no later than 14 days from the Date of the Application or by the applicable close date, whichever is earlier. For subsequent issues,I must give written notice of revisions or cancellation to Publisher at the address or fax number set forth in this Section 28 by the close date for such issues, which date may be obtained by calling Publisher’s Customer Service Office at (800) 555-4833.

“SECTION 29 AUTOMATIC RENEWAL – If Publisher does not receive written notice of cancellation in accordance with Section 28 and Publisher elects to publish my advertising in subsequent issues of the Directory,I agree to pay Publisher as provided in Section 25 and that the then current version of the terms and conditions will apply to such advertising. Notwithstanding the foregoing, Publisher will have no obligation to automatically renew my advertising or to notify me that my advertising will not be renewed. Limited inventory advertising will not be automatically renewed and requires a new Application and applicable addendum.”

If you choose to cancel your contract, the procedures above must be followed.

It might be a good idea to include this in the SuperMedia Perfect Sales Pitch?

Instead of going back to the drawing board to recreate a business model that leverages the best local small business advertising sales team and discovering a means of evolving the organization into a lower margin service business model, they chose to permit a culture of sleezy sales.

I remember listening to a discussion by my executive team at Idearc regarding the collapse of Polaroid.  They discussed the fact that consumers no longer wanted instant Polaroid pictures and rather preferred the quality of digital pictures that required a trip to a photo shop.  Even today instant cameras are losing market share to cell phones with cameras.  Technology evolves, so do industries. Your cheese gets moved, you evolve and go find new cheese or move with it. All the while you maintain ethics and retain ethical employees and loyal customers. Do you practice what you preach? Sounds more like Washington and less like Main Street if you ask me. Cheating on your wife while asking to be re-elected. Paying for high dollar hookers on the company petty cash account? Bankers being rewarded for fraud and bankrupting companies and investors.

The company I spend over 9 years at chose not to evolve. In 2000, I joined Verizon Yellow Pages 2 months out of high school at the Texas Call Center (TCC) in Irving Texas. I won a my first Prestige Award and was on my way to earning a second (would have been the first to achieve such a feat) when I was promoted to local sales at 4500 Fuller Drive in Irving Tx. I began my career with Janet Bro and Scott Laver. I was the guy who could not be promoted to an outside sales position because I was too young to be insured to drive a company car. I won 3 President’s Awards as an ethical sales consultant for Verizon/Idearc over the course of my 9 year career. I was the only person to accomplish this in Texas Sales. In 2006 Kathy Harless changed the tune of the company. Employees feared change. I embraced change. The next big change was Scott Klein. After just a few months at the helm of the company, it was quickly discovered by employees that the company had taken many steps back and none forward.

The failure of SuperMedia begins with new crony corporate leadership and horrible ethics combined with a high pressure sales environment among a rapidly declining industry.

Supervisors

What this discussion of rewards and objectives ultimately points to is the critical role that supervisors play in determining the ethical character of a company. In a survey of more than 300 managers by the National Institute of Business Management, the behavior of an employee’s superiors was ranked as the second most important factor in influencing decision making. This was surpassed only by a personal code, and outstripped the behavior of one’s peers, formal company policy and the ethical climate in the industry.

As a result, another major challenge in institutionalizing ethics in a business is to be particularly sensitive to the danger of supervisors exerting the wrong kind of pressure. TI’s Skooglund observes that “If you’re going to have the kind of pressure that’ll make decent people go wrong, you’ll find it in the employee-supervisor relationship.” Relating this issue directly to other major challenges just mentioned, Skooglund notes that “there are two ways that the employee-supervisor relationship can really go wrong: 1) if you set goals that realistically cannot be met, and 2) if you have an environment where the employee is made to feel that failure is totally unacceptable.” When the cost of failure is too high, people feel enormous pressure to compromise both their own values and the company’s stated standards. And for all practical purposes, it’s an employee’s supervisor who determines the cost of failure.

Corporate objectives

The matter of rewards, however, brings us full circle and back to the issue of “cheating for the company” which opened this article. After all, what employees are rewarded for is one of the main factors that determines how strong the temptation will be for them to bend or break the rules–or even the law. The more that employees are rewarded simply for meeting quarterly objectives, the stronger that temptation will be. “Employees learn very quickly what they really get stroked for,” points out TI’s Skooglund, “and if the rewards come solely from shipping product or making financial forecasts, then that’s the drumbeat they’re going to march to. And that’s a tough problem for any company’s ethics.”

However, the greatest ethical danger occurs when raises, bonuses and promotions depend on unrealistic objectives. As Gary Edwards of the Ethics Resource Center explains, “When objectives are set improperly–too aggressively or without respect for a particular unit’s inability to meet a goal that may be reasonable for the corporation overall–all kinds of unethical conduct can be generated.” Another major challenge in incorporating ethical values into an organization, then, is to set objectives which stretch employees to the full extent of their capacities but do not push them to the point where they’ll be tempted to meet them by wrongdoing.

* Source:http://www.ethicsandbusiness.org/corpeth.htm

I have said before that to next logical step for SuperMedia was for sales to become local search engine marketing consultants. Scott Klein could not have done a better job of accomplishing the opposite. Corporate decisions that are based on the SPMD Stock Price and not a focus on training, fulfillment, and return on investments to clients. Instead of the stock being a good purchase longterm, the company changes name, declares bankruptcy, lies about fraud, and uses sales fraud and collections as a means of pumping up the value only for executives to jump off a sinking ship. Sounds like a great business plan if you are Bernie Madoff.

Meanwhile, if you are a media rep and looking for the next logical step to feeding your family, earning a living that you can be proud of, and working with the best small business owners in Dallas Fort Worth give me a call. I am working with a few investors on a creating a business model that rewards consultants for learning, then providing holistic search engine marketing services to small businesses. You won’t be able to take the time to make 80 appointments in a day. You don’t have to log fake activities to keep your job. It begins with working for yourself and not corporate America. It begins with transparency for the client. It begins with ethics.

Just to give you a hint:

Aside from Local SEO services that require years of study, there is a component to local search engine marketing that does not take brains. It is an effort. Something very basic, but is typically returned in value to the client in less than a few weeks.

This is a global search:
Branded Term or National Search vs Local Search

This is a local search:

Local Search vs National Search Optimization Dallas

When people search Google for local information, you can help small businesses across America show up in Google Search Engine Results Pages (SERP) . I am offering you the opportunity to open up an office in your area providing these services. You will have a fulfillment department, access to a talented web development team, and get the best local SEO advice from the Dallas SEO Guru.

Webformance is working hard to provide the best value in Internet marketing for local Dallas area businesses. Who does the same in your area? Will you?

Imagine charging a client $300.00 one time and it impacting his or her business for years! Imagine being paid a 30-50% commission on these “sales” but never having to worry about the value for the client? Imagine a clean conscience.


What is REALLY wrong with Yellow Pages company products and services?

February 4, 2010

Recently a few bankrupt Yellow Pages publishers sent letters to clients disclosing information regarding previous contracts and commitments.  Does this permit them to no longer follow SIZE & Seniority commitments to yellow pages clients?

Did you know that to curb massive revenue losses, as consumers have shifted away from print yellow pages phone books, the yellow pages industry is now offering ad seniority placement buyouts?

When Bell South began publishing mini-books other publishers quickly followed suit. When one does something… so does the other? Let’s not hope so!

Rumor is post-bankruptcy yellow pages directory publishers are considering offering “select clients” the option of jumping phone book directory placement (old contract agreements that outline size and seniority guidelines) with new “display ad placement buyout options”.

Seems like they will do anything to earn a buck, huh?

How can you trust a organization who fails to keep promises clients regarding these advertising investments. They made a commitment to the client that the ad they purchased would be placed by size and seniority from the date when the contract is signed. The print yellow pages industry has held the “decrease your ad and lose your discounts” AXE over clients heads to persuade clients into keeping ads for many years.  Is the Yellow Page industry selling products or services? Is the pricing fair? In my opinion the yellow pages industry needs to stick to products… not services.  Search Marketing service requires fulfillment and constant attention, something the print industry has very little experience in vs local advertising agencies.

Yellow Pages sites are attempting to become the local resellers of Google advertising. As a local search marketer, I don’t think the long contracts that leave little recourse and zero cancellation options in the event the Phone Book Companies PPC Management campaigns are not performing to expectations. In my opinion this is another means of continuing to grind the axe on cancellations. Without flexibility and a diverse offering (product portfolio) they are going to have continued issues with client churn.

Did you know that when you place advertising on Google’s AdWords interface, not only do you own the work produced when hiring a local search marketer, (I do not recommend  signing a 12 month contract , considering Google does not require such a contract to advertise) you also are able to see what changes your account manager and “PPC coach” made to your campaigns

PPC management Account Activity Reports prevent PPC Fraud by Google Guru

Next topic for Today:

Google Maps vs Yellow Pages searches:

Here is the graph continued and combined with Searches for Yellow Pages companies:

"Yellow Pages" is now obsolete

Who has experienced the greatest and/or most rapid decline in the Top IYP (Interactive Yellow Pages) & local search brand sites?


Notice how much Yelp.com gained compared to the decline of Superpages.com? This goes to show the consumer preference for review based sites  (and why Google was tendering an offer for Yelp.com)

FACT:  Did you know that Yellow Pages print directory usage has declined over 50%?

Has your “Yellow Page Rep” told you about the trends away from print and towards digital that is taking place?

Have print ad rates gone down to accomodate for the decline of print yellow pages and the industry fragmentation?

According to Greg Stewart from TMPDM, “Print Yellow Pages accounts for approx. 28% of Local Search.”

Primary Source of Local Business Information

I will go ahead and state my prediction: Yellow Pages Print usage will be less than 24% of Local Search by 2012! That means the phone books of 2005 (that were over 70+% of local search product or service queries) are now less than half as popular as they once were as a medium. (yet more phone books exist today than ever!

Do you think it is time the phone book publishing industry adapt to OPT IN vs a very misleading OPT OUT method? What are your thoughts? Take my poll!

Cheers,

Mike Stewart

“Your Dallas Local Google Guru”

BTW, Webformance Inc. will be offering call tracking to all clients. If you want to track your phone book, direct mail, email, Google, Video, Business Card, or other advertising investments and see which ones are really bringing the calls….. all you need to do is call: 214-267-9553!

“You can’t manage to get the best advertising if you can’t measure what advertising efforts work!” – Mike Stewart the Local Dallas Google Guru


The best local small business PPC service does not come in a box…..

January 29, 2010

So you signed a contract for Pay Per Click from the yellow pages?So I was driving by McDonald’s yesterday while on the phone with a local Dallas area business owner, the comedic timing for my comments to him could not have been any better.

Prepare for another soapbox soliloquy:

I said to him, “You don’t expect the so-called internet advertising experts at the yellow pages company, who state they offer “transparency in reporting,” to actually incorporate Google Analytics do you? I explained to him that when the Yellow pages industry started feeling the shift from consumers away from the printed phone books that litter millions of doorsteps, and finally decided that they needed to create an advertising product to grow alongside the world’s #1 search engine Google, they had very little focus and very little experience. It wasn’t that folks in the phone book industry were not smarter than I am. It wasn’t that they didn’t have the ability to put businesses in front of consumers on the internet. The real issue was fulfillment and transparency.

FACT: PPC campaign managers were on gag order and instructed not to disclose the number of PPC accounts managed.

FACT: 12 month contracts only work for print yellow page ads (since the books can not be undelivered)

FACT: Google and Yahoo do not have contracts for internet advertising

FACT: Yellow Pages PPC marketers use your data to build competitors campaigns

FACT: If your campaign does not perform, you are required to pay 400-1000.00 per month or more for management regardless of clicks…. for the ENTIRE 12 MONTH TERM!

FACT: PPC costs are higher when doing PPC with YELLOW PAGES (just look at the margins and overhead)

FACT: LOCAL SEARCH MARKETERS are on the rise…..

FACT: Management fees should not be a fixed cost. They should be billed hourly or transparent.

FACT: SEO is not as complex as the industry leads you to believe.

FACT: Wide spread abuse of Google AdWords Certifications exams exists at Yellow Pages organizations.

FACT: Yellow Pages do not build your brand, your website, or your Google AdWords campaign…. You have a bad experience and cancel your contract…………………………………. YOU LOSE EVERYTHING!

He told me that he and other business owners were in the process of filing a suit against a yellow pages company located in Dallas for click fraud. I asked him, “How can you prove it?” He stated that when he put analytics in the site, he was shocked to see that Google was not tracking the same data that the Yellow Pages company was billing him. I wonder to what extent business owners are experiencing this same problem? How many “bad experiences” exist for the business owners that rely on the “Marketing in a Box” products from the Yellow Pages?

It seems to me, as a fellow small business owner, the choice is very clear…..

Don’t expect to get good advice from Phone Book or Super dooper Media companies for your internet advertising!

“YOU CAN’T PUT LOCAL INTERNET MARKETING AND SOCIAL MEDIA BRANDING IN A BOX!”Mike Stewart

Instead of signing a contract for a SuperHappySearchMarketing Meal served with “Kool-Aid” and cronyism….. find a local search marketer who will train, teach, consult, create, innovate, strategize, quantify, measure, fulfill, and be accountable for your businesses growth and prosperity.

NO CONTRACTS FOR PPC ADVERTISING * OWN YOUR WEBSITE * MEASURE YOUR WEB TRAFFIC * BUILD AN ARTICLE BASE


SuperMedia’s SuperYellowpages.com has real potential with Apple PC Tablet

January 27, 2010

In my opinion, putting a phonebook on the internet only works to save money shipping phonebooks to India’s telemarketers. When Scott Klein announced his initiatives last February to a room filled with 3000 sales consultants ( an effort to pump them full of that good Super Kool-Aid stuff,) I am sure I wasn’t the only one feeling sick to my stomach.

I now see potential in http://www.SuperYellowPages.com when combined with the Apple Tablet….what better way for the company to end dependance on a saturated and fragmented print publishing and delivery business? There are more phone books printed in the U.S. than people and VerizonYP/Idearc/SuperMedia only distributes to larger urban markets vs its predecessor GTE Yellow Pages. Idearc was not the first to create an online version of print. Southwestern Bell Yellow Pages sent CD’s to offices to curb distribution waste. Area-Wide created an online version of its print directories years ago vs focusing on a real IYP offering to compete with SuperPages.com, YellowPages.com, and other IYP/digital directories.

In another 5 years, I am sure other tablets will exist. Almost all consumers will have one and I also predict that we will cease flipping pages of books, newspapers, and magazines in favor of PC Tablets. I also believe Google’s YouTube site and NetFlix will merge as well as a shift away from old antiquated Yellow Pages.

Will folks with tablets visit the SuperYellowPages site? We will soon see…… in the meantime, Klein better get his shit together and plan for what is coming….. so far his SuperGuarantee Gimmick is far from impressive (copied ServiceMagic’s Service Guarantee, which by all accounts was not something consumers took advantage of.)

Will the Apple Tablet be popular? Sure….just like smartphones and mobile web browsers. Will SuperMedia manage to keep up with changing times? It is still to early to tell.

-this was posted from my Android phone via WordPress app. Folks, Pay real close attention to mobile search and the future availability of the internet.